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This is the final part of our new 6 part mini-series, where over the last few weeks I’ve walked you through some of the most popular action plans based on the 7 Profit Pillars we teach inside our WomanpreneuHER University $100K Roadmap. WU is an incredible community of online business builders, coaches, and course-creators, who all come into the program to turn their passions into something profitable (and sustainable). And it’s inside WomanpreneuHER University that we show them how to create, grow, and scale their product offers — passively.

Women entrepreneurs come into this program at all levels. We have people who are still exploring their entrepreneurial options and people who already have 6-figure businesses and are looking to take their income to the next level. Wherever they are, we give them the strategies they need to get them where they want to be.

And that’s what this 6-part series has been all about!

While we can’t give you all of the secret strategies you get inside the program, long with the 1:1 coaching, personal feedback, content reviews, strategy, tech training, and more…

You can use this actionable game to get you on the right track.

Now if you missed any of the lessons you can catch up on everything right here:

Tired of Trading Time For Dollars? Your 6-Part Action Plan for Creating Passive Income with Ease! (Part 1)
You’ve Created a Product! But Is It Irresistible? (Part 2)
You’ve Just Created an Irresistible Product Offer…But You Don’t Have an AUDIENCE To Sell It To. (Part 3)
Have an Irresistible Product Offer That’s Not Selling? Try This… (Part 4)
Have a product that’s SELLING… but don’t know how to SCALE? Read This! (Part 5)

Now before we do jump into today’s wrap-up session, if you have not already signed up to my FREE 4 Steps To $500K in Passive Income with Digital Products and Online Courses Masterclass…Join the FREE on-demand workshop Here!

Why Some Online Business Owners Never Hit 6-Figures! (Part 6)

When you decided to start your online business, you probably did it for one of three reasons:

  1. You wanted a business that would allow you to explore your passion and make money doing what you love.
  2. You wanted a business that would allow you to boost your income potential and explore opportunities to create money on your own terms.
  3. You wanted a business that would allow you to earn passive income and not have to trade time for money just to get earn a paycheck.

And if you are like most aspiring entrepreneurs, you would dream of being the proud owner of a business that was pulling in 6-figures or more a year…

But, when you look at your bank account and the time you’ve spent building your business you find yourself disappointed and underwhelmed.

Sure you’ve made some sales, which is always amazing.

But you’re nowhere near that 6-figure mark you envisioned…

And let’s be honest, with all the work involved, you find yourself questioning if it’s really been worth it (…yet?)

There are a lot of reasons why so many online coaches and entrepreneurs struggle to hit 6 figures…

But, I’ve got exciting news for you!

Firstly, hitting 6-figures is still totally doable for you! (Which is what we’re going to dive into today and why I’ve made this post.)

And secondly, the doors are OPEN right now for WomanpreneuHER University!

It’s an incredible community of online business builders, coaches, and course-creators, who all come into the program to turn their passions into something profitable (and sustainable). And it’s inside WomanpreneuHER University that we show them how to create, grow, and scale their product offers — passively.

You will have a customized step-by-step roadmap on how to get amazing results with your online business over the next 12 months.

And for a limited time…it’s 50% off with the early bird special.

Women entrepreneurs come into this program at all levels. We have people who are still exploring their entrepreneurial options and people who already have 6-figure businesses and are looking to take their income to the next level. Wherever they are, we give them the strategies they need to get them where they want to be.

And that’s what this 6-part series has been all about!

Ready to find out what’s keeping you from scaling your online business to 6-figures and beyond?

Let’s jump into the final training of this series and tackle the 3 reasons why some people never hit 6 figures…(so you can make sure you don’t end up being one of them!)

reason 04: they’ve chosen a business model they can’t scale

Not all business models are created equal, but as a business owner, whether you are a content creator, online coach, or service provider, you MUST have sales and marketing systems in place that allow you to effectively and efficiently convert leads into customers without having to hustle every step of the way.

Too many business owners limit their income potential because they can’t see past the “time for money trap”. Exchanging your time for money with service based or 1:1 coaching formats are not the only ways to make money!

And, don’t get me wrong, do what makes you happy but also know that there is an easier (different) way!

I see so many entrepreneurs who hustle every day, exhausting themselves from 8am to 8pm in an attempt to scale their businesses to consistent 5-figure months…yet they still don’t hit their income goals and end up totally frustrated.

Meanwhile, there’s a handful of entrepreneurs who have figured out a way to hit $100K+ consistently, year after year, while working less.

So what does entrepreneur B know that entrepreneur A doesn’t?

That’s the million-dollar question, right!

Simply put, the people who scale to 100K+ easily, have set up systems to create passive income.

  • They are implementing strategies that allow their business to work for them instead of them working for their business.
  • They are implementing strategies that allow them to double, triple and quadruple their income without working harder or longer hours.
  • And most importantly, they have invested in the support they need instead of guessing their way to success.

So, even if you don’t want to give up your 1:1 coaching, e-commerce or brick and mortar businesses – learning how to set up passive income generating systems can bring a level of stability to your life and help you avoid the peaks and valleys that can come with trading your time for dollars.

When you create a digital asset like a course or online coaching program and put systems in place you can sell that course you just created to a large number of people, without any additional time investment.

So making more money in less time is the epitome of scaling! And what all business owners strive for. Make more, without investing more time. And this is what WomanpreneuHER University is all about.  So, if you’re looking for a way to scale your business, and escape the time for money trap, learning how to sell courses and digital products using passive income systems could be the perfect solution.

reason 02: shiny object syndrome keeps them stuck

Shiny object syndrome IS real and it is the kryptonite that keeps most entrepreneurs from ever hitting their 6-figure goals!

As entrepreneurs we love shiny objects, we love dreaming up new ideas and chasing the “what’s working now” strategies. But if you’re not careful, constantly chasing new strategies can become a chronic condition.

Now, I’ll admit that I used to be guilty of this and it’s an easy trap to fall into, so don’t beat yourself up. You might see someone on the internet talking about a “quick fix marketing strategy” and how they got massive results with little to no work. You instantly get excited thinking ‘THIS IS IT!” And then you rush to make it happen in your business…

…But when you dive in you quickly realize it’s more work than it looked like on Facebook or that it’s not going to be as easy as you expected or that you need additional tools, tech, and training to implement the strategy correctly.

Then…Oh, what’s this I see? Another “shiny object” flashes in your social media feed or slides into your inbox.

So, what do you do?

You drop what you’re doing, and start the entire process over again.

Sound familiar?

I learned that jumping from new marketing strategy, to new marketing strategy, to new marketing strategy was the thing killing my business.

Why? Because when you start and stop, start and stop, start and stop… you never actually master any one specific marketing strategy at all.

Instead you stay stuck, always in a constant state of trying to get out of first gear.

And, if I hadn’t stopped doing that, I wouldn’t have a multi-6-figure+ business I have now.

Building a sustainable business takes time but we’ve been conditioned to think that if we are not making a million dollars in 6 months, we are failures.

And instead of feeling like we are failing, it feels easier and safer to just try something new.

But it’s on the other side of *that* failure…where you will find your success. It’s where you find the money, the sales, the influence, the momentum, the growth, the reward!

And you miss out on all of this when you constantly drop what you’re doing — to start over.

Mastery comes with time, practice, patience, and getting things wrong. ALOT! Not from jumping from shiny object to shiny object and unless you are willing stop taking shortcuts, you will always find yourself STUCK in a place you don’t want or deserve to be.

reason 03: they treat their business like a hobby

The second reason why most people will never hit 6-figures in their business is because they treat their business like a hobby.

It’s not enough to start a business just because you like it – That’s a hobby. If you’re going to build a real business, make sure that business has the potential to create for you the life you truly desire.

If you treat your business like a hobby, it will ALWAYS be a hobby…and you will make hobby money!

So, just in case you are not sure if you are treating your business like a hobby or not, let me help you out. You’re treating your business like a hobby if:

  1. You keep your business a secret.
  2. You don’t carve out time for it.
  3. You are not willing to invest in the tools, tech, or training you need to grow.
  4. You keep quitting when things get tough.

If you want your business to thrive, you can’t just plant the seeds. You have to water your ideas, nurture your ideas, and invest in your ideas if you want your ideas to flourish and turn into income, influence, and real impact.

reason 04: they are afraid to sell + market

Entrepreneurship is sexy and fun until you realize you gotta ask people for money. Entrepreneurship is a test of courage and when it comes to building a business, you have got to be bold enough to ask for the sale!

Yes, I know, even the most experienced business owners get a little clammy when it comes to selling.

But like my mom always says, “Baby, a closed mouth don’t get fed.”

And this ties into letting go of your fears, but finding the courage to put your work out there (with a price tag attached), finding the courage to ask for the sale, finding the courage to charge what you’re worth, is EVERYTHING.

You are not a non-profit!

If you don’t have revenue you don’t have a business.

So many entrepreneurs struggle with this and they end up missing out on money, opportunity and happiness because they are afraid of being the pushy sales lady.

But ask yourself this simple question…

Do you believe in the product you’re selling?

If you have something of value, something you truly believe can change someone’s life, something you truly love and know others will love too, why would you want to keep that to yourself?

Stop feeling weird about selling.

I mean what’s the worse that can happen? People will either be interested in what you have to offer or they won’t. They’ll either buy or they won’t. They’ll either stay on your email list or they won’t.

But I don’t think people are going to crucify you because you told them about something they could buy.

Don’t take it personal if someone says no I don’t like that.

Don’t take it personal if someone unsubscribes.

Don’t take it personal if someone doesn’t click the buy now button.

So freakin what!!

People aren’t rejecting you as a person, they are just saying NO to your product. You say no to things all the time…

No I’m not going to buy that ice cream today.

No I’m not going to watch this TV show.

No I’m not going to buy that Gucci bag.

And it’s not because you hate the person who made the ice cream or the producers of a TV show or the designers who make Gucci…

It’s because you: don’t have the money, the time, the interest, etc.

So, stop worrying about being annoying or pushy or salesy or aggressive. And start thinking about how much money you’re losing because you were too afraid to ask!

This is the cherry on top of the sundae and it’s where we look at how you can be adding more profit to your sales.

These are your money multipliers and are pure profit!

This is something I really love mapping out with our WomanpreneuHER University students. I love getting savvy and strategic with them because it’s all about having the right combination and putting the right pieces in order.

Enrolling customers into your signature program is just the beginning. It’s the additional buying opportunities, such as the tripwires, upsells, downsells, and other profit maximizers that are going to allow you to scale your income to the next level.

There will be a strategic process for this that moves people up or through your customer product map so that you are increasing your average customer value (aka the amount of money you make per customer) by inviting them to join you in your other programs which may include a higher ticket program or even a membership.

All of that creates CRAZY growth…

So that is our 5 piece Passive Income S.A.L.E.S. System! And it’s literally what we walk you through step by step in WomanpreneuHER University, supporting you each and every step of the way.

next steps

If you are loving this step-by-step action plan and want to get more help with building your passive income business, sign up for my FREE 4 Steps To $500K in Passive Income with Digital Products and Online Courses Masterclass!

There’s nothing else out there like this course and the amount of step-by-step support is something that is unparalleled. I’ll help you personally brainstorm product offer ideas, map out profitable passive income sales funnels, along with step-by-step marketing strategies on how to grow your audience and get your business out into the world which means more sales for YOU!

The 4 Steps To $500K in Passive Income with Digital Products and Online Courses Masterclass is available to you now right now (click here to get started.) I am so excited to support you in this part of your business journey…

P.P.S

If you’re thinking of creating your own passive income-generating online business, be sure to check out the additional resources at the bottom of this page. You can also join us inside of the FREE WomanpreneuHER FB Group for more tutorials, tips, and training on how to create 6-figure success with online courses and digital products.

Here’s to your 6-figure future!


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