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If you’ve ever posted on Instagram as an online course creator, then you know how hard it can be to #1 get your account started, #2 get followers, and #3 get consistent engagement.

And let the Internet tell it, there are an infinite number of hacks and strategies on how to grow your Instagram account.

But regardless of what the Instagram gods tell you about growing your Instagram account, there is one strategy that still works for online course creators and coaches?

Drum roll please…

Hashtags.

In this post, we’ll share the best hashtags for online course creators and we’ll cover various niches. And so you know how what to do with the hashtags I share with you, I am also going to cover the basics of using hashtags THE RIGHT WAY including what they are, how to choose them, where to use them, and the best tool to use to find them.

You ready?

Let’s dive right in!

Here are our top picks for the best Instagram hashtags for course creators in 2022 for any niche.

50 Instagram hashtags for personal development coaches
440 Best Instagram Hashtags for Online Course Creators

#lifemastery #leadershipcoach #fulfillment #selfdoubt #takecharge #personalmastery #manifestationcoach #manifestationmindset #manifestationtips #mindshift #growthmindset #personalgrowth  #growthmindset #personaldevelopment #superattractor #motivational #selfworth #selfcare #developerlife #personalgrowth #manifestationbabe #selflove #selfdevelopment #spiritjunkie #motivationalspeaker #relationshipcoach #lawofattraction #lawofattractioncoach #gratitude #lifelessons #mindset #selfawareness #selfesteem #empower #empowerment #productivity #leadership #selfconfidence #spiritualgrowth #spiritualawakening #manifest #awareness #enlightenment #motivation #mindfulness #selfimprovement #growthmindset #selfgrowth #spiritualgangster #spiritualguidance

55 Instagram hashtags for course creators

#onlinecourse #onlinecourses #onlinecoursecreators #onlinecoursecreator #onlinecoursetips #onlinecoursecreation #onlinecoursecoach #onlinecourselaunch #onlinecoursecreationtips #coursecreator #coursecreation #coursecreationtips #coursecreators #coursecreationcoach #coursecreatorcommunity #infopreneur #digitaleducation #onlinemasterclass #elearningdevelopment #keeponlearning #freeonlinecourse #elearning #freeonlinecourse #futurelearn #learning #onlinelearning #studyonline #shortcourse #minicourse #applynow #enrollnow #bestcourses #topcourses #newskills #online #onlinelearningplatform #education #freecourse #businessmanagementcourse #learnsomethingnew #monetization #makemoneyonlinenow #makemoneyontheinternet #makemoneydaily #makemoneyfromyourphone #moneymaker #moneymakers #moneyonline #incometips #incomeopportunities #incomestreams #passiveincomestream #onlineincome #incomestreams

30 Instagram hashtags for content creators

#contentcreationtips #contentcurator #contentstrategy #contentstrategytips #contentcreater #contentwriters #contentmanager #contentdesign #contentplanning #contentproducer #contentcreatorsofinstagram #contentmarketingstrategy #contentmarketing #contentmarketing101 #contentmaker #contentcreationtips #contentcurator #contentstrategist #contentstrategytips #contentcreater #contentwriters #contentdesign #contentplanning #contentcreation #contentideas #contenttips #contentmarketer  #contentcreationforbusiness  #contentcreationideas  #contentcreationcourse

30 Instagram hashtags for online business coaches

#monetization #makemoneyonlinenow #makemoneyontheinternet #makemoneydaily #makemoneyfromyourphone #moneymaker #moneymakers #moneyonline #incometips #incomeopportunities #incomestreams #passiveincomestream #onlineincome #incomestreams #mentorprogram #smallbusinesstips #smallbusinesstrategy #marketingtip #businesshelp #smallbiztips #smallbizmarketing #businessmarketing #marketingconsultant #growyourbusinessonline #smallbusinesshelp #blackbusiness #blackbusinessowner #blackbusinesswomen #blackbusinesscoach #blackbusinesses

50 Instagram hashtags for coaches to female entrepreneurs

#womanpreneuher #womanboss #girlboss #entrepreneur #workfromanywhere #beyourboss #fempreneur #fempire #fempowerment #fempreneurs #femalebusinessowner #femaleentrepreneurship #womeninbiz #womeninspiringwomen #womeninbusinessrock #womeninbusiness #womenbusinessclub #femaleentrepreneurmovement #femaleentrepreneurlifestyle #femaleentrepreneurs #womenwhoinspire #womenwhocreate #womenwhorock #femaleentrepreneurlife #femalebusiness #bozcoachforwomen #womensupportingwomeninbusiness #womensupportingotherwomen #womenbusinessowners #womenwhohustle #womansupportingwoman #solopreneur #smallbusinesscoach #businesscoachforwomen #womencoachingwomen #femalementor #womencommunity #coachforwomen #businesscoaches #fempower #womenwholead #femaleenergy #womenofinfluence #businesscoaching #bossbabe #girlceo #manifestationbabe #bossbabequotes #bossbabemindset #mompreneur

30 Instagram hashtags for health coaches

#healthyeating #goodeats #realfood #wholefoods #fuelyourbody #eatwellbewell #eatrealfood #goodmoodfood #mindbodygram #thefeedfeed #spoonfeed #cleanfoodshare #eathealthy #thenewhealthy #foodisfuel #feedfeed #eatingwell #cookinglight #mealprep #healthfood #healthyrecipes #livinganutritiouslife #wellnessfam #wellness #nutritionislife #healthylife #healthyfood #healthylifestyle #healthychoices #healthyliving #healthylivingtips #healthylivingjourney ##healthylivingmovement #healthylivinginsideandout #healthysnacks #foodporn #intermittentfasting #keto

50 Instagram hashtags for weight loss coaches

#sidebysidetransformation #weightlosstransformation #mentalhealth #weightlosscommunity #weightlossinspiration #naturalweightloss #looseskinremoval #cardio #weighttraining #healthyweightloss #healthylifestyle #100lbsdown #fattofit #weightloss #weightlossjourney #weightlossgoals #weightlosshelp #weightlossdiary #weightlosssuccess #transformation #slimmingworld #weightlossmotivation #losingweight #fatloss #fitnessjourney #nutrition #healthyfood #healthylifestyle #healthyliving #fitspiration #getfit #fitmom #beforeandafter #fitnessmotivation #weightlosscoach #weightlossbeforeandafter #fitspo #fitgoals #fitnessaddict #fitgirlsrock #fitmotivation #topgymtips #coreworkouts #naturalbody #legdayeveryday #fitsagram #workoutroutine #journeytofit #flexibledieting #onlinepersonaltrainer #nutritionplan

40 Instagram hashtags for Instagram experts

#theinstagramexpert #igtips #igtipsandtricks #instagrowth #reelgrowth #instagramtips #instagramalgorithm #instagrambusiness #instagramtraining #instagramupdates #igupdate #instagramgrowthtips#instagramgrowth #instagramcoach #instagramtipsandtricks #instagramgrowthhacks #instagramgrowthtips  #instagramgrowthhacks #instagramgrowthexpert #socialmediastrategy #socialmediagrowth #socialmediaexperts #socialmediaguru #socialmediatip #socialmediahelp #socialmediamarketingtip #socialmediacoach #socialmediabranding #businesscoachforwomen #bizcoachforwomen #socialmediaforbusiness #socialmediaoptimization #instagramreels #explorepage #trendingaudio #instagramreelsvideos #reelsdaily #growthmarketing #socialmediahelp #contentmarketingtips #viralreels

50 Instagram hashtags for brand strategist

#brandexperience #graphicdesigners #brandinspiration #brandidentity #visualbranding #brandingagency #corporateidentity #brandidentitydesign #brandstrategy #brandstrategymatters #brandcommunication #brandbehavior #brandstorytelling #graphicdesignblog #bcorp #businessbrandingtips #businessofdesign #brandcoaching #brandstrategytips #designthinkingprocess #marketingstrategy #brandstrategymatters #graphicdesign #graphicdesignersoninstagram #businesscoaching #sustainablebrands #creativethinking #businessbrandingtips #businessofdesign #brandcoaching #brandstrategytips #designthinkingprocess #marketingstrategy #brandstrategymatters #graphicdesign #graphicdesignersoninstagram #businesscoaching #brandingdesign #sellingbrandstrategy #howtosellstrategy #brandcoach #entrepreneurmindset #mindsetmatters #graphicdesignerforhire #businessdesign #logodesigner #solopreneurs #solopreneurlife #personalbrandingcoach #brandingcoach

70 Instagram hashtags for finance focused course creators

#financialcoach #financialfreedom #personalfinance #financialindependence #money #debtfreecommunity #finance #budget #budgeting #budgetlife #budgetplanner #budgetfriendly #budgetmom #budgetingtips #budgetshopping #noodlebudget #entrepreneur #moneycoach #budgeting #debtfree #financialplanner #daveramsey #financialliteracy #financialpeace #financetips #debtfreejourney #financialplanning #financialsecurity #earlyretirement #financialcoaching #investing #financialadvisor #financialeducation #mentor #moneymentor #coaching #invest #investor #passiveincome #debtfreeliving #financialgoals #debtfreedom #GetGoodWithMoney #onlinesavings #savingsaccount #saving #recession #howtobudget #financialfreedom #personalfinancetips #personalfinances #gettingoutofdebt #sixfiguredebt #personalfinancecoach #financeexpert #personalfinance101 #youneedabudget #millionnairemindset #budgeting101 #financialgoals #financialgrowth #personalfinanceblog #debtfreeliving #financialgoals #wealthbuilding #livingonabudget #personalfinanceforwomen #financialwellness #budgetplanner #financialeducation

Instagram hashtags quick start guide:

You have the hashtags but do you understand what to do with them when it comes to building your online coaching business?

WHAT IS A COACHING HASHTAG?

A coaching hashtag is an Instagram hashtag used specifically for online coaches and course creators who want to increase their chances of getting their Instagram posts found by their target audience aka the people on Instagram who are searching for content on the topic or niche you coach on. When you use a coaching hashtag it tells the Instagram algorithm to associate your piece of content with that particular keyword.

WHERE DO YOU USE YOUR COACHING HASHTAGS?

You will want to add your coaching hashtags in the body of your captions but you can also put hashtags in the first comment of the post. This allows you to have a little cleaner caption and it gives your caption a more natural (less spammy) look!

Now if you want to keep your hashtags in the caption (which I actually recommend you do) you can bump the hashtags down by using a series of “periods” so that they appear right at the bottom of your caption and aren’t  so “in your face.” (you can check out my Instagram page to see how I do it here)

Also, adding hashtags to your Instagram stories is another great way to increase your reach and make sure your posts show up when users are scrolling through their feeds.

Using your coaching hashtags in the right places makes it easier for you to target the type of people you want to attract. And the better you are at attracting your ideal customers and clients,  the more people will buy your digital products, coaching programs and online courses.

KNOW THE DIFFERENT HASHTAG TYPES

So, not all hashtags are created equal and there are some hashtags you’ll want to use depending on the event, day of the week, current trend, or focus. Instagram breaks its hashtags into nine types, which are:

Acronym hashtags: Have you ever stumbled across a hashtag or acronym on Instagram and had no clue what it meant, rest assured that you are not alone. “WCW? MCM? What are these?” There are tons of acronyms and abbreviations that have become mainstays of the Instagram universe and it would take us forever to make a list of all of them, but if you see any of these that I’ve listed below at least you know what they mean:

  • AFAIK: As Far As I Know.
  • AMA: Ask Me Anything.
  • BAE: Before Anyone Else.
  • FTW: For The Win.
  • HMU: Hit Me Up.
  • ICYMI: In Case You Missed It.
  • IDC: I Don’t Care.
  • IDK: I Don’t Know.
  • DM. Direct message. …
  • ELI5. Explain like I’m five. …
  • FOMO. Fear of missing out. …
  • FTW. For the win…
  • ICYMI. In case you missed it. …
  • JIC. Just in case. …
  • MCM. Man Crush Monday

Daily hashtags: Daily hashtags are popular hashtags on social media for specific days of the week. For example:

  • #MondayVibes
  • #TransformationTuesday
  • #ThrowbackThursday
  • #SundayWalks

Location hashtags: Location-based hashtags like #smallbusinessla gives businesses the opportunity to reach people around the globe by simply adding a location tag to a post.

Emoji hashtags:: Emoji hashtags like #🏝🏝🏝🏝🏝☀️☀️🏖🏖🏖👍🏻👍🏻 combine social connection and convenience. Hashtags link, build communities, start trends, and streamline social media content. In short, they get you found. Emojis simplify language, break barriers, and give a little emotional heart to your posts. Combining hashtags and emojis adds a new dimension to the process of getting found and making connections.

Branded Hashtags: If you’re using Instagram for business, using a branded hashtag is a great strategy to create a hashtag around your brand; whether it’s just your brand name or a more inspirational message. Other popular branded hashtags you have seen on IG would be #bossbabe and #budgetista.

Niche hashtags: Niche hashtags are perfect for growing a community of like-minded people and encouraging users to tap that heart! Hashtags that describe your niche, industry or community such as #SocialMediaManagers or #WeddingPlanners, allow you to be intentional about who your target audience is, making sure you are actively putting your business in front of the people who are searching for your type of content. This will undoubtedly increase your exposure and like count. It’s a win-win.

Themed hashtags:  To increase awareness and boost your discoverability on Instagram, you can take advantage of seasonal or themed hashtags. For example, if you are a chef with an online course that teaches others how to make healthy meals with fish, when International Sushi Day comes around you can leverage the hashtag, #InternationalSushiDay, to bring raise awareness to what you do. Likewise, instead of focusing on a day you can take advantage of a celebratory season. Consider using seasonal event hashtags such as #ChristmasMood or #DeerToDream, to increase awareness and boost your discoverability on Instagram.

Service (or product) hashtags: Similar to branded hashtags, product hashtags tend to combine your brand name and the product name. This way, you can track posts not just by your overall brand but to specific products

Community hashtags: Similar to niche hashtags, you can also use community-focused hashtags to bring your community together, like #digitalnomad, #laptoplifestyle, or #IAmASweatyBetty. I use the hashtag #womanpreneuHER to bring attention to my community of female entrepreneurs and course creators.

Understanding the different types of hashtags and how you can use them is key to effectively getting the most out of Instagram and getting boosted in the IG algorithm. When used well, hashtags can quickly give you a lot of likes, comments, and shares!

how to choose the right hashtags for your coaching business

I’m not going to sugercoat it, but choosing the right hashtags is a lot of pressure. Choosing the wrong hashtags can hurt your discoverabilty and how the Instagram algorithm ranks your posts, reels and stories. So it is important to choose you hashtags well.

WAYS TO FIND YOUR HASHTAGS

Ask 10 people how they choose Instagram hashtags and you’ll get 10 different answers. There are lots of ways to choose hashtags and it starts with doing the right research. You should start by looking at what your competitors are using, and see whether any might be useful to you, or inspire your own ideas.

You can use Instagram’s “related” hashtag feature (which I love) to help you find hashtags that are similar to the obvious or popular ones, but a little more niche or unique to your brand. By using the related hashtag feature you can get a little more specific making you more visible to a select group of people, rather than having to compete with tons of other people who are all using the same mainstream hashtag.

You can also use Instagram’s explore page. This lets you search for hashtags and see what’s trending and how much traction they are currently getting. Even though trending hashtags are a little harder to predict, sometimes being able to hop on a trending hashtag early can really amplify your success on the platform.

BEST TOOLS FOR FINDING HASHTAGS

In addition to the strategies I shared above on how to find relevant hashtags on the Instagram app itself, there are dozens of third party tools and hashtag generators you can use top find the best hashtgs for your online course and coaching business.

Because this post is already super long, I will make time to create an separate post that talks specifically about the best hashtag tools and generators you can use. But, not to leave you empty-handed, I did want to share ONE of my favorite tools for finding hashtags.

I initially found this tool, because I was already using it as a part of my automated pinning strategy for growing on Pinterest.

And that tool is TAILWIND!

Tailwind, is an automated social media scheduling tool designed to help you with posting to Instagram and Pinterest, and they have a Hashtag Generator that will provide you with the best hashtags for everything you post rather than having to do all the research yourself.

What’s also cool about Tailwind is that if you are busy and can’t get on Instagram during those “prime posting” times, it has the ability to autopost and schedule posts for certain times, (just like it does for Pinterest). So ultimately Tailwind makes sure that your content gets posted when it’s most likely to get the highest engagement.

how many hashtags should you use

You can use up to 30 hashtags in your posts or underneath the comments section. For some, the goal is to aim for quality over quantity while others prefer to use every hashtag possible.

Because the Instagram algorithm is getting smarter, you may find that you show up under specific hashtag searches even though you did not use a specific hashtag in your caption. The key is to make sure your entire caption, not just your hashtags, are relevant to your target audience.

As a rule of thumb, 5-10 hashtags will usually be enough to get your post seen. Now, while you don’t have to go crazy adding lots of hashtags, people are used to seeing hashtags on Instagram, so don’t feel like using all 30 is going to annoy people. Simply do what feels right to you and what you feel will work best for your post and audience. Sometimes this takes a little testing to figure it all out.

what are your next steps?

There is so much more to learn about Instagram hashtags but this guide will most definitely get you going in the right direction.

So now that you’ve learned about hashtags, it’s time to start using them in your Instagram posts, Reels and Stories!! For a quick start, simply grab the ones in this post, or use the tips and strategies I shared with you above to find your own.

So here’s to your hashtag success!

If you are looking for more ways to boost your social media content and create visibility online, make sure you check out the Viral Content Startup Kit. Not only will you get done for you captions, and social media posts I also give you a hashtag vault filled with thousands of hashtags across dozens of niches!

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