Hey you! Yes YOU…newbie entrepreneur!
If you are reading this blog post then you are most likely trying to figure out how you can “not look like a newbie” even though you’re just getting starting with your business or blog.
Well just because you are new to the game of entrepreneurship, it doesn’t mean you have to look new! Let me explain.
When you are a new business owner, the last thing you want to do is run people off. You need all of the blog readers, viewers, subscribers and customers you can get.
One of the biggest mistakes newbie entrepreneurs make is acting as if, they are well…NEW. Now, I’m not saying you have to fake it til you make it (we’ll talk about that more in a second), but you do want to present and position yourself as someone of value, who knows what they are doing and will be taken seriously.
People buy from companies, businesses, and brands that they trust and if you for one second don’t look like you are up to par, you could be putting your reputation and your business at risk.
So to help you avoid the newbie tag, and set yourself up to survive the initial stages of entrepreneurship, are 5 tips to help you show up online as if you’ve been doing this forever!
01 | FIND YOUR SECRET SAUCE
As an entrepreneur, it’s important to recognize what you are able to offer that is better, or at least different, from others. And to differentiate yourself from every other “newbie” online, you must learn how to exploit your strengths and leverage what makes you unique in order to stand out.
Are you an explosive speaker? Are you a mover and shaker? Do you have a knack for putting together super creative videos? Maybe you enjoy interviewing people? Or have a gift for spotting trends…
Take note of the things you are “exceptionally good at” and use those things to create separation between you and the competition.
If you need help finding your secret sauce here are a few questions to consider:
- What are you passionate about?
- What do you know you are good at? (Write down all your strengths, gifts, talents, and attributes.
- What do other people tell you you’re good at?
- What do people thank you for most often?
- You get a positive response when you are doing…what?
One of the essential things to know especially as a new entrepreneur is what you excel at. This might sound obvious, but it is amazing how many entrepreneurs can’t articulate what makes them special. If you aren’t sure about what differentiates you, maybe the following questions below can give you some insight:
- What type of experience can you give your audience that is unique to only you?
- Why would someone hire you? What’s the benefit?
- How do you want people to feel after they have read a blog post, purchased a product or worked with you?
When you acknowledge what truly sets you apart, you can focus more on doing the things that will shine a light your uniqueness – helping you build a stronger business, faster!
02 | KNOW WHO YOU SERVE
If you were blogging for just one person, who would the ONE person be?
Sometimes when you’re starting out, it can be tempting to declare your biz is for everyone! Knowing who you serve, what they want and how you can help them is so important. You don’t want your perfect fit fan to land on your blog or your social media sites and be confused about what you are all about, right? You want them to know within seconds that you, your blog, your biz is the right biz for them.
When you know EXACTLY who you serve, you’re giving yourself the best possible chance to connect, communicate and capture your perfect fit community.
- Is your perfect fit fan male, female?
- What age are they?
- What’s their name?
- Where do they live?
- Are they married?
- Do they have kids?
- What’s their biggest challenge, their goals, desires, needs, wants?
- Do they have free time and if so what do they do with that time?
Are you starting to get the picture here?
So you may be thinking, “why not cast the net wide and catch as many customers as I can?
Well, this my friend is the fatal mistake many newbie entrepreneurs make and I’ll tell you why…
- When you try to cater to too many different types of people or create too many different products, it’s harder for your audience to grasp on to all of them. Having a focus means that “your perfect fit fan” will find your blog or business and feel like “this is the place for me!” Which means more sales for you.
- You want to connect with people that you are uniquely equipped to help. McDonald’s can’t do anything for a vegan. You can’t say that you’re an expert at any one thing if you’re not connecting your products with the right people.
- When you don’t know who you want to serve, you set yourself up for failure by giving yourself the task of marketing a business that isn’t clear on what it really represents or by having the enormous task of marketing to too many different groups of people. In other words, when it comes to business, don’t be a jack of all trades!
So, stay focused on what you do best, serve those who need what you have and be consistent in connecting with them.
03 | BUILD KEY CONNECTIONS
When you are a new entrepreneur, you need all the help you can get. And you will quickly come to realize that you can’t do it all. I mean really, who wants to spend all their time writing html code for their blog?
But help doesn’t simply fall out of the sky. You have to ask for it.
The simplest, fastest and best way to get out of the “newbie” zone is to associate yourself with other successful people. Birds of a feather flock together and if you want to be seen as someone of value, you gotta hang out, build relationships with and be seen associating with other successful people. It’s the guilty-by-association effect.
Yeah, you may have started your online business or blog so you wouldn’t have to deal with other people (it’s okay, I’m an introvert too!) but if you really want to learn, and grow and be seen as an expert, it will be important for you to find others that can inspire you, give you ideas, share their resources, and help you grow. It’s important to surround yourself with people (even it’s it virtually) who are already doing and accomplishing the things you want to do in your business.
When I first started online I had no clue what I was doing. I was stubborn and I thought I could do everything myself. Well, that got old real quick and I knew that if I was going to succeed, I was going to have to get out and network. So that’s what I did. I worked the net!
I found a mentor. I joined and engaged in Facebook groups. I connected with other influencers on social media. I attended both online and offline events. And as a result, something amazing happened. New opportunities started to come up, collaborations were created and because I was sharing tons of value, people began sharing my blog posts, commenting on my profiles and recommending my products.
I cannot tell you how many great things have happened because I made a conscious decision to put myself out there. You might be one relationship away from the best day of your life! Don’t be afraid to talk to people or ask for help. You’ll be surprised by just how far people will go to help you.
04 | DON’T TELL ANYONE YOU’RE NEW
So here’s the deal. Telling your audience, you are a newbie, instantly makes them doubt your awesomeness. And even though you may know a whole lot, they will perceive you as someone who knows less than ‘That Expert Over There”! So stop leading with “I’m new, but…” and start leading with “This is the amazing value I can offer you!”
Your job is to remove any resistance your audience may have when it comes to working with you. That means generating great content, helping them solve their problems, and providing a one of a kind experience that they can’t get anywhere else. If you lead with “newbie over here” then it just gives people an excuse to go with, buy from, or partner with someone else.
05 | NO FAKIN’ IT TIL YOU MAKE IT
Have you ever heard someone say, well you don’t know what you don’t know? Well, your audience doesn’t know what you don’t know either! When it comes to building your business you want to do everything possible to show your audience that you have what it takes to satisfy their need to solve their problem, but do not pretend to know what you don’t know.
When you pretend to be someone you’re not, or pretend to know things that you really don’t know, just because you think that is what your audience wants, you are doing yourself and your audience a disservice.
Plus, people are smarter than you think. They can sniff out a fraud. So don’t do anything (or be anyone) that could jeopardize the trust you want to establish with your community.
Give yourself the chance to learn, to grow, to evolve organically. If you are truly passionate about growing your business, it will be just a matter of time before you really become that person you always dreamed of.
It’s always best to be authentic, transparent and real. Understand that being an entrepreneur is not about being perfect, it’s about being YOU. 100% You!
Here are a few things you can do to accelerate your growth:
- Build a brand that looks professional, pretty and profitable.
- Create a blog that shares massive value, all the time!
- Make sure your business is ready to make money. (i.e. sales pages set up, product packaging tight, opt-in boxes on, and buy now links ready)
- Respond positively to all comments, feedback, and suggestions. Remember that you have to be an active participant in your success and it starts with growing an engaged community.
At the end of the day, you already have the secret sauce. Now it’s about using your superhero skills in a way that makes a strong positive impression on those you want to serve.
Building your own business can be a dream come true, as long as you can survive the early stages of entrepreneurship. The challenges you face as a young entrepreneur will become the building blocks for your success. You will never know how strong you are, how valuable you are, or how amazing you are if you simply give up when things get a little rough. You will be faced with adversity. And the longer you stay in the game, the more adversity you will face, but let me remind you – while you may be a newbie, don’t ever be a quitter! I believe it was Less Brown who said,
“The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry our their dream.”Les Brown
If you’re ready to wash off the “newbie” vibe, and start showing up like a pro online, make sure to download the Fix Your Brand Checklist now!