We all want more traffic. Especially social media traffic, right? It just sucks to see your fan and follower count constantly hovering over the same number. I mean we put so much time and effort into building an online community, it just seems like there should be a bigger payoff!
Well, if you’ve ever wondered how you grow two platforms at once, without doing a whole lot of extra work you’re going to love this post because I am going to show you how easy it is to post your Instagram pictures to Pinterest.
Now if you’re not pinning to Instagram, you should be, and if you’re not building a brand on Pinterest, I am going to politely but sternly say, “What the heck is wrong with you?”
Pinterest is my #1 driver of traffic and it is one of the reasons (probably the main reason) why I’ve been able to have so much success as an online entrepreneur. When done right, Pinterest can bring your blog thousands of new visitors each and every month.
So I want to share with you one way you can leverage both Pinterest and Instagram together to expand your online reach.
HOW TO PIN AN INSTAGRAM PIC
YOU’RE ALREADY TAKING PICTURES, RIGHT? Of course you are! So if you are spending the time to post all of these awesome pics of your work, your products, your motivational quotes and your lifestyle experiences on Instagram, I highly recommend that you share them to your Pinterest account. People on Pinterest want to know how awesome you are too!
Now while not all pics are Pinterest worthy, you do want to make sure you have an easy way to cross-promote your best photos quickly. Check out the steps below to easily start pinning your Instagram photos to your Pinterest boards!
STEP 01 |
Hop on over to Instagram, choose the picture you would like to pin, and click on the 3 dots above the image.
STEP 02 |
You’ll see a pop-up with a prompt that gives you different options on what to do with your pic. Click on “Share.”
STEP 03 |
You’ll be taken to a “Share Post” screen where you can choose to email your image or copy the link to your clipboard. Click “Copy Link.”
FYI: You’ll know the link was copied successfully when you see the green bar that says “Link copied to clipboard”
STEP 05 |
The next step is to open up Pinterest. I do all of this on my phone. You may want to download the Pinterest app from your app store, but when you open up Pinterest it should ask if you would like to pin your copied link. If it does, click Pin It. If it doesn’t, don’t you panic, just follow the next steps!!
STEP 06 |
On Pinterest go to your personal profile page. On the top right-hand corner, you’ll see the + symbol. Click on it.
STEP 07 |
A new prompt will pop up that gives you a few options. Click the option that says “Copied link.”
STEP 08 |
It will open up Instagram, and immediately pull up images to choose from. Click on the image you want to pin.
STEP 09 |
Before choosing a board you want to pin to, make sure to edit your caption and add info about your image.
STEP 10 |
You’re almost there. The next step is to choose the board you want to pin your image to and boom you’ve just pinned your Instagram pic to Pinterest. Whoot Whoot!
STEP 11 | EDIT THE LINKS OF YOUR PINS
If you’ve gotten this far, you’re awesome! But you already knew that right!! But there is one last thing I want you to do which could potentially drive more traffic and get you more repins. Most people fail to do this step so I want to make sure I mention it.
Soooo. What I want you to do is EDIT THE LINK ON YOUR PIN!
Yes, when you’re promoting pictures for business, you want to make it as easy as possible for people to get more of what you have to offer. You always want to be thinking about what you can do to drive traffic back to your blog, online store or product pages. It would suck if your dream client landed on your pin and clicked it only to be taken back to the same image just on another platform. You don’t want your audience to go in circles who want them to make B-line straight to your blog!
So because I don’t want you to miss out on subscribers or sales make sure every pic you pin gives people the opportunity to learn more about your business.
Rarely should you be driving traffic to your social media accounts. Why? Because you may have posted the pics and wrote those captions but remember, you don’t own Facebook, Instagram or Pinterest so you want to make sure you’re driving traffic to your main money sites (blog, online store or product pages) to capture leads and make sales.
So editing your link is a key step because you want to ensure that your perfect fit fans are being directed to your blog and opt-in pages and not back to your Instagram bio or social media page.
Here’s how to edit your URL in your pins:
STEP 01 |
Find the image you just pinned to your Pinterest board.
STEP 02 |
Click on the edit button. You know the one that looks like a pencil!
STEP 03 |
Highlight the “website” link and replace it with your link. Now take note: If you hit the delete button on Pinterest, that will delete your entire pin – so beware!
If you aren’t using Pinterest for your business right now, my goal is to change that for you and help you start using it to boost both your traffic and your profits. So my friend, let’s get “pinning” and while you’re hanging out there, feel free to follow my boards at http://pinterest.com/andreabolder.
Join the discussion 25 Comments
Thanks so much, this helped A LOT!
Hi Andrea – this is great, thank you! Do you recommend editing the post content at all to create a new description, or do you just post and use the caption from Insta as the description. And what about the heading – do you just write a relevant one in Pinterest? Thanks!
That was helpful:-)
So helpful, thank you so much!
I just checked my IG to share pictures. I think IG has updated its sharing feature. When you click on the share button, at the far bottom it asks you to share with any apps. Click on it and choose “Create a Pin”, and you can directly share your selected image on Pinterest along with the caption in the desired board.
Excellent guide. Many thanks.
Also, please take a look at my website i created and tell me how i can improve it to the better.
So helpful, thank you Andrea!! Checking out the rest of your website now 😉
Thank you for this post. Clearest description I’ve read!
Great article – When I click copied link in Pinterest it doens’t give me the option to choose an image. Instead, a lilac box with text shows up and I can’t change it. Is anyone able to help with this?
Hey Chiara, I know this is from 2 years ago but I have the same problem now, did you find a fix for this?
Hi there. I wonder if you can help. I have activated my instragram page in pinterest. However instragram still isnt bringing up an option to share to pinterest. Only to facebook, twitter etc. when I look under settings of instagram to the authorised applications I can see that pinterest access is on to share media and profile pictures. What else can I do do get the option to share from instagram to pinterest. many thanks
My insty is generating 1 in four or five pics fine. The rest are coming over as lilac boxes with text?! I want to throw my phone out of the window. Do you have a suggestion? Thanks.
OMG mine is doing the same, did you come up with a solution?
Mine is doing the SAME THING! Super frustrating!! Any fixes for this?
Hi! I understand that it’s been over a year. I was wondering if you found a solution to this problem? I’ve been trying to fix it and Instagram isn’t really helping. I would really like to share images to my Pinterest. Thank you!
Hi Nicole, I was having the same issue. I am not sure exactly what it was but it seems like it may have been because I didn’t wait for the image on IG to load. This might help. Let me know if it does!
Here’s how to do this on desktop:
Open up Pinterest
Choose the board you want the IG post to go into
Click the + sign above the name of the board
Click on Create Pin / Save from site / Add a url / Done
Choose the picture for the pin you’re saving.
Hope this helps.
THANK YOU @riteasrain Studios I was trying to figure this out!
I have pinned a couple of pictures from my Instagram page to one of my Pinterest boards but I don’t seem to be getting any repins and even when I try to search them I can’t find them…how do I check?
This was awesome, thanks!
This is excellent! Do you find it detrimental to pin square images from Instagram since everyone says Vertical images are the way to go with Pinterest? Either way, perfect way to repurpose content!
Hey Kimberly! It’s not necessarily detrimental but vertical pins take up more space in the feed and are therefore more noticeable – so they perform better. All of the images I share from my Instagram profile are square images and they do get repins so while square pins on average do not perform as well as the larger pins, it won’t stop people from pinning if they are interested in the content being shared!
when doing this…the only picture option for my pin is the words, not the picture of my post…how do I fix this??
One of my goals for 2018 is to learn something new every day! Bam! Done! Thanks to you.
Awesome!! If you’re not learning you’re not growing =)
Thank you darling, like anything there is a learning curve here. I am still trying to figure how to pick a board. And I do not have millennial fingers, they are old and slow, haha, perfect for sewing. But soon we shall get the hang and pins will be sticking!