Skip to main content

You’ve chosen your winning business idea, now it’s time to narrow your niche.

Your winning idea may be to help people who want to lose weight. Great! You are passionate about this, you know there is a need in the marketplace and you know people are making money in this industry, but before you put together your product offerings, you need to be able to clearly communicate what you do and who you serve!

If you cannot articulate who you want to help, what you want to help them with, and how you’ll do it, then you will struggle to turn your idea into income!

There’s ONE major problem I’ve noticed that a lot of online coaches and course creators struggle with — something that can determine whether or not you hit 6-figures in your business or continue to struggle:

CHOOSING YOUR PROFITABLE BUSINESS NICHE AND FOCUS.

what is a niche and why is it so important?

You’ve heard it time and time again, “If you’re speaking to everyone, you’re speaking to no one”. So, as an online coach and business owner, it’s really important to get down. Way, way, way down on your niche.

A niche is a segment of the overall market you serve. If your target audience is too broad (ex. women), you will want to niche down or segment your market (ex. Working women) according to their pain points, problems, and goals.

But what does getting way, way, way down on your niche mean?

It means that if you think you know your niche, niche does at least three times of three levels.

So what does that look like?

Here is an example of how you would niche down if you serve

  1. Entrepreneurs who want to start a business OR
  2. Women who want to lose weight

Being specific, and I mean really specific, around who you serve and what it is that you do to serve them, will ultimately create more attraction and growth in your business.

And although it can feel like niching down means cutting out potential clients and customers or limiting your profit pool,  that is a scarcity mindset.

Here’s the thing…

If you’re not known for one thing, you’re known for nothing.

Your goal is not to be the Amazon of your industry. For personal brands, online coaches, and course creators that is not sustainable.

Instead, your goal is to become the go-to resource, the expert, the specialist. And here is why…

A general physician only makes a fraction of what a neurosurgeon does.

They are both doctors, but one is valued significantly more than the other…

WHY?

Because a general physician knows a little about a lot, and a neurosurgeon knows a lot about a little. Neurosurgeons are specialists in a very specific area.

If I have a spinal injury I’m not going to make an appointment to go see my general physician, because I already know that what I need is out of their scope of treatment.

When you are a specialist, this creates clarity for your ideal clients, because they know without a shadow of a doubt that you are the best fit or the best qualified to meet their needs.

Again, if people are not clear about what you do and what you have to offer them, then your audience will have no idea why they should hire you or invest in your products or services.

There is no such thing as being “too niched down” if you can articulate exactly what you do, and who you do it for. In fact, this is precisely what you need to do!

*Use the WomanpreneuHER Profit Planner to brainstorm ideas and put everything in order. Click HERE to grab yours now.*

ready for more 6-figure resources…

💌 F R E E B I E S 💌

🖐🏿FREE Workbook: How To Find Your 6-Figure Business Idea https://andreabolder.com/6-figure-business-idea/
🖐🏾FREE $100K Roadmap: https://andreabolder.com/100kroadmap/
🖐🏽FREE 6-Figure Resource Library: https://andreabolder.com/free-resources
🖐🏼FREE WomanpreneuHER Facebook Group for Online Coaches + Course Creators who want to hit $100K – https://faacebook.com/groups/womanpreneuher

💗 P R O D U C T S + R E S O U R C E S 💗

👉🏾2021 WomanpreneuHER Profit Planner here: Click here for $10 off using COUPON CODE WPP10, just for my YouTube fans ;): https://andreabolder.com/profitplanner
👉🏽AirTable: https://airtable.com/invite/r/Vw2CH7Xt

🚨 Ready to start your own Online Coaching Business AND make money doing it? Check out the membership site I created to teach you everything you need to go from ZERO to 6-figures online! Click here to learn more: https://womanpreneuheruniversity.com 😉

L E T’ S C O N N E C T

📷 Instagram – @andreabolder https://www.instagram.com/andreabolder
🖥 Blog –https://www.andreabolder.com
📌 Pinterest – https://www.pinterest.com/andreabolder
📩 Email – connect@andreabolder.com

dive deeper into the blog.

Packed with tons of in-depth blog posts designed to help you take action and create a profitable digital empire. Guaranteed to make you say: “Did she really mean to give this away for free?!”

10 Mistakes You’re Making With Your Course Sales Pages
Business 101

10 Mistakes You’re Making With Your Course Sales Pages (and how to fix them!)

You can’t sell your signature courses, program, and digital product without having a high converting…
Brand Your Product

How To Sell Your First (or Next) eBook or Digital Product using Gumroad

Are you ready to sell your first (or next) ebook, online course, or digital product,…
Business 101

The Ultimate Clubhouse Guide: How To Get Started on the Clubhouse app

The new Clubhouse app is where it’s at right now… But what is it? Who…
Business 101
How I Used a Resource Library To Grow My Email List To 20,000 Subscribers
How To Get Your First 1000 Email Subscribers For Your Online Coaching Business
Business 101
How To Get Your First 1000 Email Subscribers For Your Online Coaching Business
25 Ways To Grow Your Email List (gain followers, subscribers and clients fast!)
Business 101
25 Ways To Grow Your Email List (gain followers, subscribers and clients fast!)
How To Choose Your 6-Figure Niche + Online Business Focus
Business 101
How To Choose Your 6-Figure Niche + Online Business Focus
How To Plan Your 6-Figure Year
Business 101
How To Plan Your 6-Figure Year (FREE workshop for online coaches who want to hit $100K)
Affiliate Marketing
How to Start a Blog and Make Money Blogging in 2021

get more free content on Facebook!

The WomanprenuHER Facebook Group is the best place for new bloggers, course creators, and online entrepreneurs to find game-changing training from me. This is where I share all things marketing, mindset, and entrepreneurship.

With over 1,700 WomanpreneuHERs and dozens of FREE lessons to browse through, this community is the ultimate playground for entrepreneurs who want to hit $100K with their online coaching and course creation business.

If you’re ready to level up and learn the skills needed to create an influential, income boosting business, this is where you can find and save many of my best-kept secrets FOR FREE!

01

How To Find Your 6-Figure Business Idea

02

The WomanpreneuHER Business Blueprint

03

50 + Digital Products You Can Create and Sell Online

04

101 Days of Pin-Worthy Content Ideas + Blog Titles

05

How To Make an eBook in Canva For Free

06

Slay Your Sales Funnels Diagram Cheatsheet

hi! i’m andrea.

online business coach,
multi-passionate
entrepreneur, and
badass course creator!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.