FIX MY BRAND! HOW TO REHAB YOUR BRAND IN 24 HOURS (AKA DO A BRAND AUDIT!)

STEP 01. CREATE YOUR BRAND VISION

The first step to creating brand magic is to get clear on who YOU are as a personal brand. If you are creating a brand from scratch or never took the time to get clear on your vision when you first launched your biz (hmmhmm), there’s no better time than now to get it together. Use the prompt questions below to help you create a brand vision as unique as you are:

UNCOVER YOUR BRAND PERSONALITY

1. Think of your brand as a party. You want it to be the BEST PARTY EVER, right?! So ask yourself, what kind of party would it be? (Fun, Upscale, Playful, Professional, Relaxed).
2. Now, all great parties have awesome (and memorable) themes. So, if your party had a theme, what would it be? (Nautical, spa-like, beachy, gritty, glamorous, hot and sexy, outdoorsy, Parisian).
3. Next, who are you inviting and what conversations are people having at your party? What language are they using? (Humorous, Brash, Insightful)
4. Lastly, let’s think about the experience you want people to have when they are around you. What FEELING do you want people to have when they see your brand? What impression do you want them to leave with? When people leave your parties they always leave thinking…what?

Try picking out three to five words to describe how you want people to FEEL when they interact with your brand. Once you pick out your words, write them down and tuck them away or add them to your mood board. We’ll be coming back to those words and using them as a filter from here on out.

GET CLEAR ON YOUR BRAND’S UNIQUE COMPETITIVE ADVANTAGE

So, staying true to the “party theme” – Invitations have been sent, the word is out, but there’s another party on the same day, at the same, time! Why would someone want to RSVP to your party? What makes you the premier choice over the competition?

DEFINE YOUR BRAND PURPOSE

What do people know you for? What is your claim to fame, i.e. what’s the main purpose of your brand? Your company exist to bring ____________ solutions to the marketplace. (This would be like your brand’s purpose statement and brand promise.)

CREATE YOUR BRAND GOALS

The brand you create is not just meant to bring change to other people’s lives, you are also working hard to build a brand that can help you achieve your own life goals. How much money do you want to make? What does your ideal day look like? Who do you want to work with? Who don’t you want to work with? Where do you want to work? How many hours do you want to work? Knowing these things will help you create a brand that is true and authentic to your goals, values, and passions.

STEP 02: REVIEW YOUR “MUST HAVE” BRAND ELEMENTS

There may seem like a gazillion and one (can’t forget the ONE) things that you need to do to make sure your brand is the bomb.com, but don’t worry, take it one step at a time, do what you can when you can, and eventually you’ll get there. Beyonce wasn’t built in a day so don’t expect your brand to be either! But there are some things you can do in the next 24 hours to make your brand pop! Here are the most important elements to tackle first – especially if you are starting from scratch:

• BRANDED BLOG/WEBSITE: The face of your brand is your blog. This is the first thing many people see, check and search for when they want to know more about you. Your blog is the best way to make a great impression.
  • Blog Header: Is it clear and clean? Can people tell what you do and how you can help them within the first few seconds of landing on your site?
  • WordPress Sidebar Images: Are your sidebar images on brand and on target, linking to relevant information, products and opt-ins?
  • Navigation menu: Are your categories appropriate? Clear? Easy to navigate? Linked properly?
  • Blog categories: Are your categories organized properly? Are you keeping your best resources top of mind? Are the categories in line with your biz and blog purpose?
  • Supporting Images: Are your images, graphics and photographs poppin’? Do they look professional and are they aligned with your brand?
  • Your about page: Does it clearly explain who you are, your story, your qualifications and what you hope to do for your fans in a unique, personality-driven way?
  • Your profile pic: Is it professional? Does it show off your personality? Are you smiling? Inviting? Do you look the part? Meaning is the vibe you’re projecting what you want to communicate to your audience?
  • Sidebar and footer: Is it cluttered or clean? Are you showcasing the free resources that you have? And are they linked to the proper opt-in box or lead page. Is it easy to navigate? Do your social media links stand out?  Are they on brand? Are any and all affiliate or product ads relevant to your blog content and helpful to your readers?
  • Products & services page: Can readers quickly and easily see your product offerings? Are they on brand? Can readers quickly connect to the benefits they’ll receive from your offerings?
  • Killer Testimonials: Do you have any? If so, can readers easily find them? Have you added some to your sales pages?
  • Branded product packaging: Whether you sell digital or physical products, is the brand packaging on point? Is it unique to your brand? Would YOU be excited to get consume your product?
  • Your blog posts: Are you creating quality, easy to consume content (pillar content) your readers want to read, like and share? Are you offering value to your readers? Are you creating content that makes them want to learn more from you?
  • Your Content Upgrades and Branded List Builders: Do you have premium content upgrades and e-mail opt-ins? Are they compelling? Is the copy clear and concise? Do they connect with the problems or needs of your perfect fit fans? Are they on brand? Are they easy to find on your site?
  • Your blog photos and graphics: Are they high-resolution, professional and on-brand? Do they have a consistent feel, look? Are they shareable, pinnable?