What does it take to become a go-to resource online?
Regardless of what you sell, market or promote, your success online is going to be a direct reflection of how well you leverage social media to build your authority, grow your audience and drive traffic to your landing page and sales funnels.
It takes a LOT of hard work– that’s for sure. But it also takes a lot more than that. It takes strategy, savvy and a little bit of luck!
But there’s not just ‘one thing’ to this. In fact, there are countless little things that you should (must) do, to make sure people are paying attention to you.
So, how do you use social media to help grow your online business?
Here are 7 ways in which digital product and course creators can make the most of social media:
07 Ways To Leverage Social Media as a Course Creator.
01. Use social media to find content ideas.
We all know that content is the key to everything on social media. From captions to branded images to video, everything you post, publish and produce needs to be done with the purpose of attracting and speaking to your ideal customer avatar.
Social media is full of content ideas and inspiration and it should be your go-to for finding what’s resonating and working right now with your target audience.
When you’re online, pay attention to the conversations that are taking place in the platforms and forums your audience is hanging out on. See what problems your people are having. Listen to the question they’re asking; and then use that as inspiration to know what to write, create and sell in your own business.
02. Use social media to validate your product ideas.
Social media is a goldmine when you need to do a little bit of research. Social media gives you access to a pool of people that make it great for testing out new ideas and getting feedback from the very people you’re hoping will join your courses and buy your products.
You can also research what other successful entrepreneurs are doing to engage, market and invest their audiences into subscribers and sales.
When you know what works, it gives you the confidence in your own strategies and helps you validate your ideas which is a crucial starting point for a successful business.
03. Use social media to build authority and influence.
Truth! Selling on social media doesn’t really work unless you can get a large number of people to know, like and trust you. Social media platforms are like stages for experts, where people can show everyone else just how knowledgeable they are on a specific topic.
Being recognized as the “go-to-resource” in your niche is something that can be super beneficial to you as a course creator. You want people to trust that you know what you’re talking about and being active on social media can help position you as a specialist in your field helping you create the credibility and visibility you need to grow a following of trusted fans and followers.
04. Use social media to promote your product or content.
You need two things to build a successful business, A profit + people to sell that product too. And where are the people? On social media right?!
So while you don’t want to go around annoying people by constantly telling them to buy your stuff, you do want to take the opportunity to use strategy calls to action alongside your authority building content that promotes your product or service.
While the algorithms can be a beast, you can learn how to attract and drive traffic to your product sales pages organically. And if you don’t have an audience of your own yet? Leverage social media groups on Facebook, Pinterest group boards, online forums, as well as YouTube and Twitter communities to create momentum around your brand.
05. Use social media to find key collaborations.
Social media is a great place to look for collaboration opportunities with others in your field who can bring something unique to the table. Whether this means teaming up on a project, co-hosting a webinar, becoming accountability or joint venture partners or simply arranging a co-promotion.
You can even start building relationships with some of the bigger names in your industry, but engang on their pages and groups. When you show up to give value, believe me people will notice.
06. Use social media as inspiration for your sales page copy.
Being able to market your business in a way that attracts your ideal customers starts with knowing how to tailor your message in a way that resonates with them and gets them to take action.
You want your audience to feel like you know exactly what they are going through and how they feel.
This starts with speaking their language. Literally.
Using the words, phrases and tone of your target audience is a great way of making sure that they resonate with your message.
If you can address the problems your target audience are experiencing all while using the same wording that they themselves use, this shows that you understand them and that you get them.
Pay attention to the conversations people are having, the questions they are asking and how they are asking them, then copy and paste the exact words into a ‘copy vault’ that you can use when it’s time to create copy for your website content and sales pages.
07. Use social media to build your own community.
Now if you want to use social media to its fullest potential and want to have more control over the content and messaging, host your own group or online community. Not only does this put the spotlight on you, it gives you the ability to run a public group that can grow into the tens of thousands.
How do you use social media to grow your business? Which platforms do you prefer? Do you run a group of your own?
If you’re thinking of creating your own passive income-generating online course, be sure to check out additional resources at the bottom of this page. You can also join us inside of the FREE WomanpreneuHER FB Group for more tutorials, tips, and training on how to create 6-figure success with online courses and digital products.
Here’s to your 6-figure future!
P.S. *Use the Viral Content Startup Kit to get 365 Days of social media prompts, content, and live ideas to attract your ideal customers and clients. Click HERE to grab yours now.*