Regardless of what kind of business you are running, knowing how to sell your digital products on Instagram can be a game-changer in attracting clients and creating passive income online.
Now contrary to popular opinion, you DO NOT NEED A LARGE AUDIENCE TO MAKE MONEY ON ‘THE GRAM!!!
I have an audience of less than 4000 total followers on IG across two IG handles and I make sales every.single.day!
Now, while the promise of social media clout and attention are incredible, conversions come from your ability to create great content.
In today’s video, I am going to share with you some effective ways to get the best results from your Instagram content strategy.
3 Ways To Attract More Customers with Your Instagram Content.
Your Instagram content strategy will be critical to how well Instagram works for you. If you show up, IG will show up for you. Here are 3 tips for using your Instagram content to get more customers and clients.
01. Create Great Visuals
Sharp, attractive images and videos are key to getting someone to stop scrolling and check out your content. Instagram is all about the visuals and providing your followers with compelling and attention-grabbing images.
People see the image before they read the caption so while you need to offer great value within your content don’t forget to focus on the visuals.
This means instead of posting a photo of your product by itself, post a photo of people using your products, share a video of people getting results with your product or you showing people how to use it to achieve a desired result. You need to show your target audience what their life will look like when they use your products and services.
02. Tell Cool Stories
Social media in itself is all about sharing your life through colorful content. The better you are at telling stories, the more power you’ll have at getting attention and getting your followers to care about you and what you do. Keep in mind that the more they know about you, your brand,your products the more they will grow to like and trust you.
Think about all of the things your ideal customer is interested in, from their pain points, to the way they live their life, to how they want their life to look.
Consider what your followers would be interested in reading or watching as well. Share funny anecdotes, write engaging captions, or ask questions that your followers can relate to.
It’s all about relevance and resonance. So before you post anything always ask yourself, is this something that will resonate with the people I want to attract? If the answer is maybe or I don’t know, then rethink what you are posting.
03. Create and Share Viral Content
Research viral content in your niche and create your own spin on it. Create content that provides value to your audience and will encourage them to share it on their stories and with their friends.
Here are some ideas:
- Reels are super popular right now so you can create a Reel, remix a Reel, repost a reel.
- You can create Quotes and memes (related to your brand). I’ve found that black and white quotes are those that people will like, share and save the most because they can turn around and use them as their own. So just something to note!
- Branded graphics and infographics. Canva is the best for helping you create pretty visuals. They have tons of templates and features for you to play with. You can animate your Instagram images turning them into gifs and short movies as well as
The more likes, shares, and comments your posts receive the higher chance your post will go viral.
Your Instagram content strategy will be critical to how well Instagram works for you. If you show up, IG will show up for you.
- Make sure you are posting every single day.
- Make sure you are creating content that is unique.
- Make sure you are sharing content that is not only valuable but visually compelling.
If you have not yet mapped out your Instagram content for the week, if you don’t know what you need or should be posting on a daily basis to attract customers and make sales, check out The Viral Content Startup Kit. You’ll have already done for you prompts, scripts, and captions for creating stories, reels, lives, blog posts, videos, and more that will build your authority and help you attract and convert more clients and customers.
IF you have any questions make sure to leave them in the comments. Now let’s go make some money.
Here’s to your 6-figure future!
P.S. *Use the Viral Content Startup Kit to get 365 Days of social media prompts, content, and live ideas to attract your ideal customers and clients. Click HERE to grab yours now.*