I know, I know!
Hands up if you’re reluctant or even confused about how to use Pinterest in your online business. While Pinterest can be a valuable marketing tool to grow your email list and drive sales into your business, many online coaches and course creators are reluctant to spend any significant amount of time on Pinterest.
Well, have you ever thought of the following when it comes to Pinterest…
Here are some common objections about Pinterest:
It’s Too Time-Consuming: Pinterest can be time-consuming, yes – (more on how to fix this later). To be successful on the platform, users need to regularly create and share high-quality content, engage with the community, and optimize their profiles. Some small business owners may feel that they don’t have the time to invest in this platform.
I’m Not a Graphic Designer: Pinterest is primarily a visual platform that relies heavily on eye-catching graphics, catchy video and beautifully crafted pins. So it is easy to see how feeling like you have to become a graphic designer just to get seen on the platform can be a challenge. A lot of people think Pinterest is ideal for businesses that offer physical products or services and that it becomes difficult to have eye-catching visuals that perform well on Pinterest if you’re a course creator. Well this couldn’t be farther from the truth.
The Learning Curve Can Be Steep: Learning how to use Pinterest effectively, including understanding the analytics and algorithms, SEO, and the nuances of creating pins, boards, and descriptions, can be daunting for beginners. Small business owners may not want to invest time learning a new platform.
Is My Target Audience Even on Pinterest?: Pinterest’s user base tends to skew more towards women, and it may not be the ideal platform for businesses targeting a predominantly male audience or niche demographic. Depending on the business’s niche, this gender imbalance can be a concern.
There’s Just So Much Competition: Many coaches use Pinterest to market and sell their courses and coaching programs, so the competition for user attention can be fierce. Small businesses may worry about standing out among the many pins and boards created by larger brands.
Can I Convert Content into Customers?: While Pinterest can be great for driving casual traffic to a website, converting that traffic into paying customers can be a challenge if you don’t have a sales funnel or conversion system set up. Some businesses may find it difficult to turn Pinterest users into actual clients or customers.
Pinterest Is Too Unpredictable: Pinterest’s algorithm can be unpredictable, glitchy and downright annoying which can lead to fluctuations in traffic and engagement. Small business owners may find it frustrating when their efforts don’t consistently yield results. #understood
Is Pinterest The Best Use of My Time:: Some business owners, especially if they are solopreneurs, may feel that their marketing efforts are better spent on platforms like Facebook, Instagram, TikTok or Google Ads, which offer more direct and measurable advertising options.
It Takes Too Much Content To Get Seen on Pinterest: Many coaches feel like they have to Pin for their lives just to make Pinterest profitable for them. Maintaining a consistent presence on Pinterest does require a steady stream of fresh, visually appealing content. Some businesses may struggle to generate and sustain such content.
✩ If this sounds like you check out The Viral Content Monthly Membership here.
Now while all of these concerns are valid, there are so many people that underestimate the potential of Pinterest…
So before you go check out the VCMM, I want to see if I can change your mind about Pinterest by sharing 3 Secret Strategies to making Pinterest work for you. I promise these can be game-changers for your business.
Pinterest Strategy no. 1: Use Pinterest Generated Keywords
Pinterest is one of those platforms that really wants yo to win, so much so that they often tell you what you should be posting and which keywords you should be using to get found in the feed.
One of the easiest Pinterest SEO hacks is for related keywords. So how does this work?
When you search for pins using specific keywords, Pinterest suggests related keywords in the following places:
- the search bar dropdown
- the keyword bubbles menu
- the feed
There are often complementary keywords, content ideas, and pin prompts, that you might not have thought of but can greatly enhance your content strategy.
These related keywords can broaden your content buckets and help you tap into trending topics on Pinterest. And when you can create content that Pinterest is saying is HOT you have a greater likelihood of getting found. And when you can get found that ultimately means more sales for you.
Pinterest is literally telling you what to post and pin so make it easy on yourself by leveraging their algorithm to guide your market research and content creation.
Pinterest Strategy no. 2: Check out “More To Explore” Section
This feature is designed to provide users with a way to discover additional content related to a specific pin they’re interested in.
Here’s how it works:
Discovering Similar Content: When you come across a pin on Pinterest that piques your interest, you can click on it to open a larger view. Within this view, you may see a “More To Explore” section, which lists a collection of pins that are visually or thematically similar to the one you started with or where currently viewing which can offer valuable insight into how Pinterest actually categorizes and displays your pins in the feed.
Recommendations: Browsing and clicking pins in the “More To Explore” section tells the Pinterest algorithm that you like this type of content too. This can help users find more content that aligns with their interests and preferences.
Enhanced Discovery: The “More To Explore” Pins feature is intended to enhance content discovery on Pinterest by making it easier for users to find related content that may not have appeared in their initial search or browsing.
As a business owner, you will want to click on your own pins and see what populates inside of the “More To Explore” section. Take some time to analyze the pins related to your content. If they are entirely unrelated, it might indicate issues with your pin’s image, text, or keywords. Use this feedback to improve and optimize your next pin. On the other hand, if you see similar pins that speak to and attract a similar audience to yours, study those pins (Pinterest selected them for a reason) to identify successful elements that you can incorporate into your content creation strategy.
Knowing how to analyze what’s working now on Pinterest is crucial to being able to create a strategy that really drives traffic and sales int your business through the platform.
Pinterest Strategy no. 3: Optimize Your Titles and Images
Pinterest relies heavily on AI to scan the images and text on your pins to be able to understand the content and categorize them into their appropriate content buckets.
You want to make it as easy as possible for the Pinterest algorithm to understand your content so it can get your pins in front of the audience you want to reach.
For example if you a passive income coach you do not want to have images of food or people eating on your pins. Instead, a woman on a computer or imagery of something that would appeal to your target audience, would be more appropriate.
The same goes with fonts. Scripted fonts can often confuse the algorithm, leading to Pinterest misinterpreting and misplacing your pins.
To prevent this, you’ll want to choose easy to read, standard fonts that have adequate spacing and don’t give a cluttered feel in your pins.
Pinterest Strategy no. 4: Automate your Pinning Strategy to Skyrocket Sales
Using a pinning scheduler tool like Tailwind to publish your pins to Pinterest can be a huge boost to your overall content creation and marketing strategy.
So, just in case you didn’t know, manually pinning your pins will not only make your brain hurt, it is probably one of the most tedious income producing activities on the planet. So I recommend that you avoid it at all costs! Thank goodness there is a tool for that! aka Tailwind!!
Here are some of the advantages of using a pinning scheduler tool like Tailwind:
Consistency: Scheduling pins in advance helps you maintain a consistent presence on Pinterest. Regular pinning can lead to increased visibility and engagement with your target audience.
Time Efficiency: Instead of manually pinning content throughout the day, you can schedule pins in batches. This saves you time and allows you to focus on other aspects of your business.
Optimal Timing: Pinning scheduler tools often provide insights and data on when your audience is most active on Pinterest. This helps you schedule pins at the optimal times for maximum reach.
Content Diversification: You can plan and schedule a variety of pins, including different types of content (e.g., images, videos, articles) and topics. This diversification can attract a broader audience and keep your profile interesting.
Repinning Evergreen Content: Tools like Tailwind allow you to repin evergreen content at intervals. This helps keep your older content relevant and continually accessible to new followers.
Analytics and Insights: Many pinning scheduler tools provide analytics and insights into the performance of your pins. You can track engagement, click-through rates, and other metrics to refine your Pinterest strategy.
Smart Scheduling: Some tools use algorithms to determine the best times to pin for your specific audience, maximizing your reach and impact.
Hashtag Optimization: Tools often suggest relevant hashtags and keywords for your pins, helping you reach a wider audience through Pinterest’s search and discovery features.
Board Insights: Pin scheduler tools may offer insights into the performance of individual boards, allowing you to refine your board strategy.
Collaboration: Some tools support team collaboration, allowing multiple team members to schedule pins and manage the Pinterest account efficiently.
Community and Engagement: Some pinning scheduler tools help you engage with the Pinterest community by suggesting group boards and collaborative opportunities.
Pinterest Compliance: These tools are designed to align with Pinterest’s guidelines and policies, reducing the risk of account suspension due to spammy behavior.
It’s worth noting that the specific features and benefits of pinning scheduler tools can vary from one tool to another. Tailwind, for example, offers many of the benefits listed above, but you may want to compare different tools to find the one that best suits your needs and budget.
Overall, pinning scheduler tools can be valuable for streamlining your Pinterest marketing efforts, saving time, and improving your overall Pinterest strategy.
helpful resources ::
next steps ::
So here is your homework:
- If you do not already have a Pinterest account for your business, set one up here.
- Begin creating pins for content you’ve already created and published online. This could be blog posts, podcasts, YouTube videos, etc.
- Explore the related keywords to optimize your Pin titles, descriptions, and boards.
- Next, I want you to analyze your pins to see how the Pinterest algorithm is categorizing your content.
- Continue to optimize your pin strategy and begin automating your pin schedule using tools like Tailwind to drive traffic and sales on autopilot.
- Lastly don’t forget to check out all of the Pinterest templates inside of the Viral Content Monthly Membership.
P.S. Need help with nurturing and growing a profitable community online? WomanpreneuHER University will teach you the most effective strategies to attract your ideal audience and them into hot leads. Best of all, the strategies I share will position you as an authority in your niche and prime your followers to buy from you.
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