Yes, we all know that content is king!
It’s your content drives traffic…and email subscribers to your business and blog.
It’s your content that attracts new email subscribers to your list.
It’s your content that reinforces your message and establishes you as an authority in your niche.
And it’s your content that converts subscribers into sales!
Creating stellar content is the peanut butter and jelly of running a successful and profitable blog. Without great content, your blog is just a sandwich with no substance – if you get my drift!
But WITH binge-worthy content?
Baaaaaabbbeeee, you’ll have people coming back to eat up that awesomeness of yours all day long!
But, you knew that already, right?!
But get this: Content, as much as we know we need it, can be a beast to create on a consistent basis. So, instead of racking your brain week after week after week trying to come up with fresh content, why not repurpose your blog posts into other pieces of content.
Content that grows your email list…
Content that grows your traffic…
Content that saves the day when you are having a brain fart…
And most of all content that creates more cash for your biz!
So here’s how this is gonna go down.
STEP 1: You are going to create ONE piece of “binge-worthy” content. If you don’t know what ” binge-worthy” content is, check out the free series Blog Boost Formula for the deets!
STEP 2: You are going to take that binge-worthy piece of content and repurpose it into at least 5 other pieces of content (I’ll show you how in a second)
STEP 3: You are going to promote each piece of content to drive mad traffic and subscribers to your biz!
STEP 4: You are going to use the key pieces of that binge-worthy content to convert subscribers into buyers!
STEP 5: You are going to laugh all the way to the bank (or at least to you PayPal account!)
So, if you’re not quite sure what I mean by “repurposing” – it’s when you take a piece of content and use it to create other types of media like videos, webinars, social media posts, and even paid courses or digital products.
There are a TON of ways to repurpose your content but today, in this post here, I’m going to stick to what I believe are the 11 most effective ways you can repurpose your content to set your influence, email list and income on fire.
This post will show you how to…
- Use the content you already have to boost your engagement and reach!
- Turn your content into video or audio files (the easy way!)
- Turn your free stuff into PAID content and the best way to sell it.
- Where to promote these repurposed pieces to boost your traffic and email list!
You ready to get down to business?! Let’s do this!
1. TURN YOUR CONTENT INTO AN EBOOK OR E-COURSE
Yes, my friends, that content of yours is GOLD! So instead of letting your most popular posts turn to digital dust, why not parlay them into a PAID ebook or e-course.
Now, you may be asking.” Why would someone pay me for something they can grab off my site for free?”
First of all, I would hope that you aren’t giving away ALL the goods for free and that as a part of your monetization strategy you are saving some of your best stuff for your paid students. Typically, when you post content to your site, you share the what and why, but not all of the HOW! More than likely, the free information you’re sharing in your blog posts and content upgrades is not the complete system.
In fact, while your free content is valuable and actionable advice that should help your readers produce small wins, it should only be a snippet of what someone needs to know to create massive success with your strategies. So, the stuff you stack into your signature courses and ebooks, should be the steps that will allow them to see greater results, faster or provide more in-depth information on your topic. Got it?
So, the blog post below, How To Design A Brand Logo You’ll Love Without Photoshop, is an awesome example of repurposing. I use the same video in that post as I do in one of the video tutorials in my e-course: Create Your Champion Course.
Now, there are dozens of exclusive video lessons in Create Your Champion Course that won’t ever be published on my site, so sharing just one of them in a blog post isn’t going to kill me. Not to mention, that blog post helps me to convert scrollers into Create Your Champion Course students because they get to experience the value that’s being provided in my e-course prior to them investing in it!
One of the best ways to get the word out and build hype around a new product or course you’re launching, is to create a blog post (or two or three) related to your e-course topic. Not only are you repurposing your content but you’re getting your readers excited about your offerings.
In my humble opinion, e-courses are THE BEST way to monetize your blog. Your ebooks, e-courses, and programs are simply an extension of the value you’re already sharing in your blog posts. Now, if you’re interested in learning the exact process of turning your blog into a business with e-courses, then I share my system in my own course, This Blog Means Business which will be opening for enrollment soon! If you click that link, you can sign up for the early bird special! 😉
2. TURN YOUR POSTS INTO A VIDEO
YouTube is the #2 search engine on the planet outside of Google and if you want a slice of all that traffic, why not leverage the power of YouTube by turning your blog posts into videos. All you need to do is snatch the main bullet points from your blog post, and then talk about them on video. It’s super simple and if you’re scared to put your face on camera, I’ll show you how you can still rock it!
Creating YouTube videos doesn’t have to be a huge to-do. Whip out that iPhone or web cam of yours and start talking! You can use your written blog posts as a guide, just don’t read it as you’re talking on camera (looks kind of weird) – simply speak on the topics in the post as if you’re talking to a friend, that way it looks and sounds natural!
And if speaking in front of a camera makes you want to poop in your pants, create a slide show presentation in Keynote. PowerPoint or Google slides and then record your screen. Doesn’t get any easier than that!
So if you want to know what I use to record my videos, here are a few of my favorite tools.
- Camtasia (to record my screen if I want to create Keynote presentations) – you can also record your screen using Google Hangouts on Air! (It’s free and it automatically uploads the finished video to your YouTube channel! Boom!)
- iMovie if you want to record your face!
- Blue Yeti Microphone
- The sun! I don’t use any fancy lighting kits and such. If you need some light, open up a window!
3. PERISCOPE OR FACEBOOK LIVE
So speaking of video, hosting a Periscope or Facebook Live session is a great way to repurpose your content while attracting new fans!
A lot of folks don’t do these because 1) they are scared to put their face on camera and 2) they don’t know what to talk about. I gave you a solution in the previous point for all of you who feel like “I want to hide my face,” but if you’re not doing live streams because you don’t know what you’ll talk about, repurposing your blog content will take that excuse away!!
The same way you’d shoot a YouTube video, take the key points from your blog post topics to share in your live video broadcast. Just think, this blog post you’re reading right now could easily be repurposed into a Periscope or Facebook Live session. Simply talk about each strategy, the same way I am writing about them here. Plus, you can break your blog posts up and talk about 2 or 3 strategies per session, stretching out the entire post over a series of live streams. #winning
Plus, you can even take questions people leave in the comments section of your blog posts and answer them in your live streams, too. Boom!
4. WEBINARS + WORKSHOPS
For the times where you want to pair visuals with your live stream sessions, live workshop and webinars are the way to go! Webinars are typically used to pitch your paid courses and products, but much of what you’d teach during a 60-minute webinar already exists in the free content you’ve published on your blog.
If you ever want to turn one of your blog posts into a webinar, here’s how to do it:
- Whip out your blog post and create an outline, which should include the main points of your post.
- Start to fill in your content with relevant sub-topics and supporting data.
- Take your points and add them to your branded webinar slides using Google slides, Canva, PowerPoint or Keynote (yep you’ve got lots of options!)
- Include an introduction at the beginning, testimonials where necessary and a pitch at the end!
- Proofread and add any missing information that may support your content.
When you’re ready to go, invite your email list and promote your webinar on social media to maximize your guest count. Plus, don’t think you have to sell something every time you do a webinar. Webinars, particularly training webinars, are a great list-building tool that can really help you explode your subscriber count!
Infographics are cute and compelling ways to repurpose your blog content. It’s a great way to provide easy to digest information that shows off your brand and your expertise. Infographics can take an ordinary blog post and turn it into something visual for readers and in many instances, infographics do a better job at communicating something intersting asn useful to your perfect fit fans.
Here’s how to turn your blog post into an infographic:
- Create a basic layout.
- Add your key strategies and talking points.
- Arrange and organize your content so it looks nice. (You can do it in a Word or Pages document if you would like)
- Add your brand colors, font types and graphic elements
- Export your infographic as PDF or as a Pinnable image in PNG format.
There you go. Super easy and super effective, especially if you’re promioting it on sites like Pinterest to help you drive traffic back to your site.
6. PODCAST OR AUDIO
Another really awesome idea, especially for those of you are still running away from shooting videos (haha) is to share your content via a podcast or audio file. Remember, people like to consume their content in different ways. Some may like written blog posts, others may prefer videos and some may prefer to listen to their content, especially if they are in the car of on the go a lot. When you are able to provide more than one option, you exponentially increase your audience and your reach.
You can easily add audio to your website, using any number of plugins or embed your audio into your blog posts/pages using apps like SoundCloud. Also, if you do shoot a video, you can separate the video and audio, then export the audio file only, using editing tools like Camtasia, iMovie or QuickTime. Then within a matter of minutes, you have a video and an audio file you can share online including in your original blog post.
What a great way to give people more ways to consume your content and connect with you.
7. INSTAGRAM POSTS
For me, Instagram is like a micro-blog with pretty pictures. Put that Instagram page of yours to good use by sharing useful and actionable content in your captions.
In addition to your usual inspirational and motivational Instagram content, I’d also encourage you to incorporate some of your blog content into your Instagram posts as well.
Here’s an example of an Instagram post that I created from one of my blog posts:
Starting a business has never been easier. Making that business profitable? Well that’s a different story. To get started online you need two things: 1️⃣ A profitable idea/product you are passionate about that helps others 2️⃣ An audience of people who are willing to pay for that product. The easiest way to create both is with a blog! Your blog is where you deliver your products, share your expertise and attract an audience that’s interested in your biz + brand! Ready to launch a profitable biz online? It’s starts with a blog! Sign up for #FreeBlogCamp and get 25+ video tutorials on how to launch your blog the fun and easy way! [link in bio] #blog #blogger #bloggers #blogginggals #bloggerlife
When repurposing your content on social media sites, it’s important to consider the limitations of each platform. Know how many words/characters you can use and how to make the content more attractive or read-ready! For instance, on Instagram, folks are into really short, snappy captions that get to the point. Tailor your content to the audience. Repurposing your content isn’t about simply swiping and pasting the same stuff on multiple platforms, it’s more about how you can remix your content to serve various audiences.
Need help remixing your own content? Grab my FREE Repurposing Spreadsheet to keep track of all the ways you can remix, reuse and repurpose blog posts into new content:
Along with Facebook, Twitter is the OG for sharing content that drives traffic back to your site.
On Twitter, you can repurpose a blog post into short tweets, that you post and repost again and again to grow your traffic on autopilot. Try creating tweets that are derived from your blog post in the form of helpful tips, quotes, and questions. Make sure you add a link back to your original blog post (not necessary but highly recommended!)
When using Twitter, remember, bite-sized pieces of content people can consume in seconds rather than minutes.
9. FACEBOOK POSTS
Love it or hate it, Facebook can still be a useful platform to grow your audience. While posting content to your Facebook Page can seem like an epic fail, Facebook groups, Facebook Live and Facebook Ads can be potentially game-changing sources of traffic that can boost your online community and email list when leveraged the right way.
People on Facebook want to be entertained, empowered or informed in some way. To me, Facebook is more like a modern day news publication than a social media platform. People want to consume information and engage in conversation ON Facebook, so posting content and hoping someone will click your link is not a good strategy.
So if you haven’t lost all hope in Facebook (and the 5 views you get on your posts!) here are a few ways you can repurpose your blog content into Facebook posts to boost your authority, traffic and subscribers…
1. Share key points from your blog post in Facebook groups.
Now before you go buck-wild, posting your content up and down every Facebook group you’re in, make sure to read the rules and guidelines for each group. While there are a ton of groups that allow promotional content, many don’t. So what to do? What to do?
Post value-rich tips and advice, but just don’t include the link back to your post (if it’s not allowed). When you have something to share, share it. When someone has a question, answer it – using parts of your blog posts to get your points across. You can even say something like, “I recently wrote a blog post about this very thing” and then go on to answer their question. If you share value and your posts are helpful, people will take it upon themselves to learn more about you.
They’ll check out your Facebook Page, click the links back to your blog, and maybe even subscribe to your email list! YAY 😉
If you’re posting valuable content consistently, odds are, people will want to know who you are. The best way to get seen is to share and share often. The more solutions you provide, the more people will seek you out!
2. Share snippets of your blog posts to share on your Facebook page.
This is pretty straight forward! Condense your blog content into a series of short Facebook posts where you share key points, tips, tools or strategies you shared in your blog post. Here’s an example of how to do this:
So, even just writing a short paragraph that talks about the main takeaway of your blog post can be a very effective way for you to increase engagement. The key to driving traffic on Facebook is to build your authority first. Get people in the habit of engaging you and sharing your stuff. This can be a powerful way to grow your brand and drive folks to your email list.
Want a free spreadsheet to help you repurpose your content like a BOSS!?
10. FREE OPT-INS, CHALLENGES + CONTENT UPGRADES
So, you’ve put in all this work to create binge-worthy content your readers will love, so why not help them take the next step? Your blog content can be repurposed into opt-ins and content upgrades like checklists, spreadsheets, workbooks, free email courses and challenges. In my e-course, This Blog Means Business, you’ll learn just how powerful mini e-courses, content upgrades and challenges can be for attracting your perfect fit fan and growing your email list. My two free courses (Free Blog Camp and Blog Boost Formula) have helped me attract hundreds of new subscribers. Say what!
Email courses are really just a series of blog posts strung together and delivered over the course of a few days or even a month through your autoresponder system to get people to take more results-driven action. Free email courses are a great way to introduce or lead folks into your paid products and services.
11. FOLLOW-UP + BROADCAST EMAILS TO YOUR LIST
So speaking of your email list…Do you ever feel like you have absolutely no clue what to say or send your list?
If you’re drawing a blank on what to send in your newsletters, turn your blog posts into value-driven emails. Even your most die-hard subscribers haven’t read, watched or listened to every single blog post, video or podcast you’ve published. So take advantage of this fact and do yourself a favor, repurpose that content yo!
Now, obviously, your emails are not going to be 3000-word pillar posts like you would publish on your blog, but you can take the top 3-5 points and break them down into something more bite-sized. This way you won’t get the side-eye when your subscribers open your email. Remember, your email is not the only one landing in their inbox and if you’re anything like me you probably have hundreds of emails landing in your inbox on any given day. Just something to keep in mind!
SO, HOW TO REPURPOSE YOUR BLOG CONTENT LIKE A BOSS?
There’s an easy, stress-free system for repurposing your content. Here’s what I suggest you do:
- Write a “binge-worthy” blog post your perfect fit fans will love.
- Pull out the Repurpose Your Blog Posts Spreadsheet. (grab it for free here)
- Follow the prompts for each platform to create quotes, tips, questions, social media snippets and videos ideas that support your original blog post.
- Pre-schedule your content to post to each platform using a social automation tool like Buffer, MeetEdgar or my new favorite, SmarterQueue.
If you want a copy of the Repurpose Your Blog Posts Spreadsheet I use, all ya gotta do is click the link here or the image below to get instant access.