In today’s blog post I am going to share with you some core training on video marketing for small businesses. If you are a small business owner building your business with social media you are more than likely doing a video here or there. If you’re a small business owner and you’re not using video marketing you are missing the boat!
In this video marketing for small businesses training you will learn how to effectively SEO (search engine optimize) your videos for more traffic to your small business. This is a concept that took me almost 6 months to figure out and once I got it I was able to create videos that were not only generating backlinks but ranking on google for my target keywords and generating income for my business online.
If you are using or want to use video marketing for your small business to drive traffic to your products and services, people need to find your videos first and you need to know how to optimize your videos for MAXIMUM exposure. Small business owners using video marketing will typically upload their videos to all of the popular video sharing sites such as YouTube, Viddler and Vimeo but pay little to no attention to their title, descriptions and tags. Then they wonder why their videos aren’t getting viewed and generating any traffic.
Video Marketing For Small Businesses
When you upload your video and you do it properly you only have to SEO your video one time you’ll find over time your views will continue to grow. What’s so awesome about video is that it works for you 24/7, 365 days a year and when you can get your videos on the first page of google you are able to generate leads for free because you took a few extra minutes to optimize your video for maximum exposure!
So in this video training I am going to show you how to land your video content on the first page of google by optimizing your video’s description, title and tags. I will also show you how to monetize your videos and the exact blueprint I use to get my videos seen by more people.
How-to videos are probably the best way to start generating traffic and I am going to show you how you can find hot related keywords and keyword phrases for your chosen keyword along with how and where to upload your videos for massive exposure.
Enjoy the video marketing tips!
Like the video marketing training? Please share your comments and suggestions on the online video marketing tips or strategy you’re using to build your small business. I’d love to here them!
One of the greatest story tellers of all time, Les Brown, once told me that the best sales people tell great stories. In general, stories are powerful. Have you ever heard the saying: “Facts Tell, Stories Sell.”
To really grab people’s attention you need to have a story. And not I’m talking about just any story, but a great story.
For me, it was building a massive online brand as the Gold Medal Marketer, replacing a corporate income so I could be able to stay home with my little 2 year old and live a life parallel to when I was a world class professional athlete – all in just a few short months.
If you were to ask me “Well tell me what you do?” and I said to you well, I’m a Internet marketer who makes money online with this company that’s really cool and it’s helping a lot of people, oh and it’s new to the US blah, blah, blah…would you still have the same interest? ABSOLUTELY NOT!
This is why creating your STORY is so important. You don’t have to flaunt how much money you’ve made or have insane numbers on how many people you brought into your business last month, as long as you are open and honest and tell the truth, people can relate to it and you can invite people to take a look at HOW you did it.
You want a story that people can remember you by. So how do you start to create your story?
Now, if you are new to online network marketing:
The BEST thing you can do is find a mentor that can teach you how to achieve the success you desire.
Implement a proven system that WORKS.
COMMIT to following the system your mentor lays out for you (yes in this case Teacher knows best).
Take MASSIVE action over the next 90 Days and I guarantee you’ll start seeing results (even if it’s just a small win!)
DOCUMENT your success by writing and blog post or making a video about it and let your mentor know. If they are anything like me, they are going use the power of social media and tell everyone they know. They’ll make sure that your video or blog post erupts all over the Internet. Why? because it becomes a testimony. It helps create social proof that their system works and, most importantly for you…YOU’LL BE AN INTERNET MARKETING CELEBRITY. This is a great way to boost your brand, and have people start paying attention. The more you follow the advise and systems of your mentors and get results, the more exposure you’ll get. You become the real deal!
Now, if you are a network marketing vet:
Take out a pen and pad (yes I’m saying go get one right now!) and write down your achievements. It doesn’t have to be long or drawn out. Just some great things you’ve accomplished so far as a network marketing professional.
Where you able to recruit a certain number of people in a short amount of time? Did your leads increase when you started using video marketing as a lead generation strategy? Where you able to move up in rank in your company? Did your Alexa ranking drop from 1 million to under 67,000 in 30 days? Tell people about it! Let people know that if you can do it, they can do it too!
The more you can show people that you are consistently getting results, constantly getting better, they are going to want to know more about YOU and what you are doing and before you know it, you’ll have so many people following you and your story that you’ll be able to have the time and financial freedom I had for yourself…..it’s AMAZING!!
If you don’t have a system that works, click here NOW and get the EXACT Strategy I Use To Get 30+ Leads Daily Using FREE Internet Marketing Strategies. When you see results in a few days contact me and I’ll share your testimonial videos with THOUSANDS to help you get your name out there.
Andrea Bolder has built a massive brand as the Gold Medal Marketer by combining her winning mentality in Athletics with her entrepreneurial instincts. A track and field Gold Medalist in the 2000 Sydney Olympics, Andrea brings an intense determination to this Group. She now coaches and mentors Network Marketers across the globe on the most effective strategies for Branding and Marketing using the Internet. To Get The Tips and Tricks That Makes Her Team Thousands of Dollars Each Month ===>www.videomarketingmentors.com<===
Video Marketing is one of the most powerful ways to build an online presence and create viral exposure for your network marketing business. One of the largest social media platforms for marketing online and the largest video sharing site to date is YouTube.
YouTube is the 3rd highest trafficked site globally according to Alexa.com. Quantcast estimates 112 million unique visitors per month. To learn more about the history of YouTube check out it’s Wikipedia page.
Why YouTube Marketing?
For Internet Network Marketers, YouTube videos can be a key part of your video marketing methods and an explosive strategy to generating leads and driving traffic to your blog or website.
Videos are extremely popular and YouTube is a fun, free method of marketing that yields great results. I mean you doesn’t like free leads?
YouTube videos get high SEO rankings with Google (Google owns YouTube). YouTube is not just for posting videos, it is a great way to be social with other people in your niche. Network marketers can come by and check out your page, communicate through messages, and even rate and share your videos.
Quick Tip: To create some serious buzz and great exposure try to create and upload 2-3 videos each week.
YouTube helps your videos get viral exposure and massive attention. If you are sharing valuable content to your target audience you have the potential to build a huge loyal following!
YouTube is a simple and easy marketing strategy that anyone can use and it should can be a significant part of the content you promote to attract people to you and your network marketing business.
So what do you need to do to create kick-butt content on YouTube and start generating free leads!
YouTube Video Marketing Jumpstart Guide
1. Get the right equipment: I use my Mac computer or Kodak Zi8 HD Pocket Video camera, but you can use a Flip or a webcam as well. You do not need anything fancy and most handheld cameras can be found for under $200 and if you are serious about building your business using video marketing purchasing a good camera will be worth every penny.
2. Good lighting:Make sure you have light shining on your face. It makes your videos look professional and it allows you to shoot anytime of the day. You don’t need light-boxes or anything special equipment, just make sure lighting is good.
3. Before you sit down: Brainstorm what your title is, what your video is about and make sure it is powerful and catching.
4. Keyword targeted video: Keywords are words or phrases that people use when searching for information online. They do this when searching for content on Google and on YouTube. It is important that you research specific keywords using a keyword tool such as Google Keyword Tool. Find out what people are searching for and use those keywords or phrases in the title of your video, in the description and in your tags, so that you get higher rankings on Google and YouTube.
5. Make sure you convey the benefits of the video in your title:In addition to being keyword specific, what is the benefit to the people watching this video? You always want to make sure as an internet marketer the benefit is articulated and communicated before the viewer even clicks play.
6. Make an outline of your key points:Write down the main points you want to get across. I don’t suggest you have a script because you don’t want to come across like you are reading something. You want your video to be organic and free flowing but it is always recommended you have a layout of your video.
7. Make a good impression: You only have about 15 seconds to make a good impression, to get people hooked into watching your video. First 15-30 seconds give them the benefit, “here is what I am going to give you”. Show them how the information you provide can help them solve their problems.
8. Look at the camera at all times: It is so important you come across as trust worthy and credible. You need to look people in the eyes, you need to make an impact. Think of the camera as your friend and speak as if you are having a conversation with a friend. One key I found that helps you to connect better with the viewer is to put the camera at eye-level.
9. Be authentic and transparent:Be yourself! You don’t have to act like anyone else. Let your personality shine through. What makes video marketing so effective is that people want to see that you are just like them. They want to be able to connect with you. So be real!
10. Have a clear call to action: Telling the viewers what to do next is one of the most important things you can do. At the end of each video encourage them to do any or all the following:
Rate your video
Leave a comment
Share the video with their friends on the social media outlets
Connect with you on facebook or twitter
Visit you at your website or blog
You want to do this at the end of each video. You have to tell people exactly what you want them to do, if you don’t they probably won’t do it.
For example: If you’ve done a video and you are going to upload it to YouTube, make sure to say the following: “If you liked the video please leave me a comment, I’d love to hear from you and for more valuable tips visit me at www.yourwebsite.com.”
Quick Tip: “If they are looking at a video on your blog, tell them to share it, tweet it or comment.”
Video Marketing on YouTube is a great way to build a following, a great way to drive traffic to your list of subscribers and a great way to create buzz and social proof by getting comments and syndication from your friends and followers!
Email video marketing is one of the most profitable internet strategies you could use in your business. It will save you money, time and effort but needs to be utilized effectively to have the most impact.
Is email video marketing worth your time, sure! Can adding video to your email marketing efforts take your business to a whole new level, ABSOLUTELY!!!
People prefer video’s over written content and video allow you to instantly pique the interest of your target prospect. Over 60% of marketing today is video marketing, so if you are not using video marketing your business will continue to be eaten up by your competitors who are.
Video allows you to brand yourself and promote yourself as a leader while providing you a more intimate platform in which to build trust and a relationship with your audience. You viewer is able to experience your emotions, your personality and interact with you as you deliver your message to them.
Video marketing allows you to generate more business by staying in front of the internet and social media trends. More interested viewers, the more leads, and the more business and profits you’ll achieve.
Video email marketing also allows you as a business owner to demonstrate your product, services, presentation, or tutorials with the click of a button.
If you are utilizing email marketing, step up your game and start to fully engage your target audience by incorporating video. Not a techie, no worries. You don’t have to be a technology buff, a hand-held pocket camera and a tripod will do the trick, as long as you are getting your content on the internet!
The possibilities are endless and you can build a “massive” customer list by simply making your self known to your list and Video is viral, video is powerful and video can transform your business. Video marketing is the fastest growing area on the web. There is nothing else that comes close to the effectiveness of this media. If you are not promoting your business using video, start now…or get left behind!
If you are ready to take your business to the next level, gain massive exposure and start generating tons of traffic to your business, learn how to utilize the right strategies and discover how successful internet marketers are capitalizing on the goldmine that is the internet.
TO DOMINATE THE VIDEO MARKETING SCENE AND PUT YOUR BUSINESS ON STEROIDS, CHECK OUT MY SECRET WEAPON!!!
When shooting a video or a video email you want to make sure you are giving the viewer as much value and bang for their buck in the 3-5 minutes you have with them. It is also very important to make sure that the value you are providing will make the viewer want to come back and click open your future videos.
On average it takes 8-12 exposures before someone will trust you, and either make the decision to buy from you or get off your boat!! You want to make sure you are doing everything you can to build a relationship, provide value and beneficial tips, strategies and services they can actually use and get them to come back to you time and time again for more of your goodies!
So here’s a short video on how to give the most impact in the small amount of time you have with your video viewers.
TO DOMINATE THE VIDEO MARKETING SCENE AND PUT YOUR BUSINESS ON STEROIDS, CHECK OUT MY SECRET WEAPON!!!
P.S. To Learn More About Dominating Video Marketing and How To Create, Automate and Monetize Your Internet marketing business. Click the Banner!
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About Andrea
Andrea is a Gold Medal Winning Olympian turned social media strategist and co-author of Facebook Leads Factory. She helps entrepreneurs and small business owners establish strategies to maximize the power of social media and increase the success of their online marketing efforts.
Click to read more about Andrea
In today’s blog post I am going to share with you some core training on video marketing for small businesses. If you are a small business owner building your business with social media you are more than likely doing a video here or there. If you’re a small business owner and you’re not using video marketing you are missing the boat!
andrea.bolder
