Andrea Bolder | Where The Modern Entrepreneur & Small Business Come To Take The Overwhelm Out Of Online Marketing

How To Make It As An Internet Marketing Coach

So you say you want to be an internet marketing coach? You say you want to help people build successful businesses using social media and other online marketing channels?

But do you really know what it takes?

As tempting as it is to get online and call yourself an internet marketing coach just because you know how to set up a facebook business page, its essential to learn about what it is and what it entails before jumping into the fire.

When I first began establishing myself and my business online, I would come across “gurus” who said — just get out there learn a few things within your niche and bam — you’re an expert.

But as I quickly found out, saying you’re and expert and having people actually believe you are an expert are two totally different things.

So this article series is geared toward moving you beyond the title of internet marketing coach and into the realm of well-respected-I-know-what-the-hell-I’m-talking-about-internet-marketing-coach.

We are going to be addressing some the more common roadblocks that stop potentially fabulous internet marketing coaches, consultants and trainers from being, well, fabulous.

What Does An Internet Marketing Coach Do?

An internet marketing coach devises a comprehensive strategy for how businesses and entrepreneurs can use social media and other online marketing strategies to get more sales and leads. Bottom line — it’s about showing other people how to put money in their bank account. Period.

They may advise you on the many technical aspects of social networking sites as well as help you use the internet as an effective marketing channel. Some internet marketing coaches will write content, monitor your blogs and pages, create marketing campaigns, or even get your ebook published on Amazon. Others may do something totally different.

Your job as an internet marketing coach is to define your skill set and what you have to offer small businesses or solo-entrepreneurs so that you can communicate it clearly and effectively and in such a way that moves potential clients toward a buying decision.

What is your philosophy on social media marketing and the Internet?

What do you feel the role is of internet marketing in a small business and what are some realistic results that your clients’ business could have from an online marketing campaign?

Also do you have previous experience that can boost your clout level? If you are a new internet marketing coach who may not have nabbed their first client yet, persuading people to give you a shot can be a risky business. Not only for the client but for you as well.

People can’t afford to “TRY” consulting out, they need to know it’s going to work, and you can’t afford to get a bad reputation because you don’t deliver as promised.

How do you overcome this obstacle?

Showcase the results you’ve achieved yourself if you don’t have enough clients to get a testimonial. Refer people to your own personal case study. Show them what you’ve done with your blog, your social media profiles, your ebook, your email marketing campaigns, your leads, your sales, etc. That’s what makes the Internet so awesome, is that it’s public domain and anyone can see what you’ve already established online.

If someone Googles you — what will they find?

Will they get the feeling that you are a well-respected, they-know-what-the-hell-they’re-doing type of internet marketing coach or some wanna be this-looks-kind-of-shady type of internet marketing coach?

Look everyone starts at the bottom but if you want people to trust that you know what you’re doing before they hand over their hard earned money for coaching, you have to be able to show people you are someone that can get them measurable results and positive changes.

Which means you must study all types of marketing and advertising…and not only know it but know it well. Internet marketing is more than social media and online marketing methods. A lot of people approach the Internet as a hobby and think it makes them an internet marketing coach.

It doesn’t.

If you don’t know what you’re doing or not confident in your skills try interning or doing an apprenticeship with an industry leader or even a social media agency. Gain the experience you need and understand all the required marketing and promotional aspects you’ll need to know to truly be effective as an internet marketing coach.

Now this next one is a doozy and it can prevent you from growing your business if you try to get too greedy.

The lure of becoming an internet marketing coach is that to some degree you can set your own rates, work hours and clientele.

However, this is an obstacle that may prevent you from ever getting your business off the ground…

Price!

I’ve seen this time and time again, and have learned from personal experience as well, that you cannot and should not, get online demanding to make the same amount of money as an established internet marketing coach. Not only do you not have the clout, you don’t have the experience, referral base or demand.

While there may be exceptions to the rule, because you have a skill set that is extremely rare, more often than not you are going to have to work yourself up to a “guru” status pay rate.

So what should you be charging for your Internet Marketing Coaching services?

This is an area that is extremely varied. You can find internet marketing coaches starting at $100/hour up to contracts for hundreds of thousands of dollars if you are working with a large agency.

But word to the wise…

You will be better served if you went after businesses that are comparable to your business. So if you are an Internet Marketing coach that works a home, by yourself, with no outside help, you will probably want to target small business owners, solo-entrepreneurs and network marketers. If you have a small team of people that can handle the demands of a medium to larger sized company, go for the large fish. Just make sure you can deliver.

Setting Clear Expectations As An Internet Marketing Coach

Not only is it important for you to be realistic about the growth of your internet marketing business, your clients must have clear expectations so they know exactly what to expect from you and the consulting process.

Open your mouth and ask potential clients “what do you expect to achieve from working with me.”

If you cannot meet those expectations you either need to be able to clearly communicate to your prospect that those expectations are not realistic or they need to find someone else who can help them achieve those goals if you cannot.
Once you lay everything out, its simple to see if goals are being met throughout the consulting process.

How To Combat Leaches

One of the major challenges you’ll come across as an Internet Marketing coach are leaches. They suck up your time, try to get you to consult them for free, and when you nicely tell them the price for sharing your knowledge and expertise with them, you never here from them again.

This has happened to me on more than a few occasions and there is a fine line between lending a helping hand and being taken advantage of. Here is my advise to you:

Get some balls!

Don’t be afraid to cut people off, shoot potential prospects your price list or tell people you have to get off the phone.

When I first started consulting, I would find myself taking on people’s problems and helping them without being compensated for it…opening up the door to resentment and frustration.

But to be truthful, it was no one’s fault but my own and letting people take advantage of your time and skill will be no one’s fault but your own.

Tell people up front what your worth, that you don’t have time to play games and if they are serious about getting some coaching…

Choose a package!

Finding Your Ideal Internet Marketing Coaching Clients

The best clients in my opinion are those that tried to implement some social media or online marketing strategies on their own but have not yet seen great results. These are the people who know the value of leveraging the Internet but realize they need some outside help to get to the next level.

There are also many business owners that can do it on their own but don’t have the time, or the will to do it.

These clients are everywhere. They are in your church, in your neighborhood restaurant, in the same social networking circles, they are already online searching for coaching and consulting. It’s your job to let as many people as possible know what you do and how you can be of benefit to them. PROMOTING your Internet Marketing Coaching business is the key (but we’ll talk about that in another training).

So hopefully today I gave you a lot to think about. If you are really looking to become a legitimate Internet Marketing Coach, that helps business owners and entrepreneurs get tangible results, do it the right way. There are people waiting to be helped, waiting for solutions and waiting for someone like you to improve their business growth and profits.

Internet Marketing Coaching can be a game-changer for many small businesses, home business owners, network marketers and entrepreneurs. Improve your skills, educate yourself in all aspects of marketing and advertising and be ready to deliver. Success is imminent.

Ready to begin your quest to build a real Internet Marketing Empire? 30 Day Marketing Mentor is coming…get on the hot list!

Midday Marketing Moment – 05 – Building Relationships With Your Audience

How to begin to build relationships with your target audience online.

You have to build a relationship. You have to build a relationship. You have to build a relationship…

If you want to grow online and actually make sales you have to build long-term, meaningful relationships with your target audience online.

You need their names and their email addresses.

This is why I consistently continue to grow online. It’s because I’m building relationships with people. I’m letting people get to know me. I’m taking calls and answering emails when other “gurus” are telling you you have to pay for their time.

You’ve got to be honest and open. You’ve got to let people know when they suck, when they aren’t doing things the right way. You have to let them know that building a business online is not a cake walk and it’s going to take them rolling up their sleeves, facing disappointment and fighting for every lead they get until they get the hang of things. You also have to let them know that if they work hard, the rewards are great, and that there are people out there who can help them, encourage them and put them on the right path to success.

While not everyone is comfortable with honesty, for fear that they’ll lose a sale or deflate the fluff and hype, its part of the overall relationship building…and it will mean more to your prospects to be honest and willing to connect than just grabbing after their pockets.

In the long run those that make the most money online are the ones that have good information, good content, good videos, good social media and most of all good intentions.

Midday Marketing Moment – 04 – Building Your Online Audience

How to build your online audience..

You have a great product, your services are top-notch and the clients and customers you do have love ya!

But how do you make everyone else understand your value as well?

To grow an explosive business online, you must build your online audience. Not just any audience, but targeted people who want what you have. How do you do this?

With focused lead generation and list building. Building your fan base is not as easy as many make it out to be…let’s keep it real, but if you consistently follow a few simple strategies you can go from zero to thousands of raving fans fast!

I have over 15,000 subscribers to my social media lists, email lists, youtube channel and facebook fan page. By using some of the strategies that I’ve put in place online and offline, you can have that many people and more ready to listen to you, ready to get to know you, and ready to share your message with others.

Nothing breeds success like a loyal audience. When you create something new, they grab it, they share it, they refer others.

You don’t have to spend years building up an audience online…You just have to know:

• Who your target online audience is
• How to woo them and win them over
• How to convert them into raving customers

Learn more about the building your online audience. Get our EPIC SOCIAL MEDIA STARTER’S KIT – It’s Free!

Midday Marketing Moment – 03 – Momentum With Market Saturation

How can you tell if your online marketing is effective?

When you are getting started online there is really no way to gauge if your online marketing is effective…you are in the first phase of building your ultimate online presence and it takes time to establish yourself online.

So instead of relying too heavily on marketing metrics and super-fantastic results, let me give you some suggestions on how to saturate your market with your brand.

1. Make sure all of your social media network profiles are 100% complete. That includes Facebook, Twitter, LinkedIn, Google +, YouTube.
2. Make sure you add your online website or blog to your email signature.
3. Include your web presence on customer mailings and other print media including customer receipts.
4. Have your website on your physical products, bags, containers or packaging.
5. Point people to your site through your social media presence.

You have to aggressively put your business in a state of promotion by marketing it and putting it out there for the public to see. Saturating your market, your products, your services, your blog posts, your content, etc. will help you gain viral buzz and exposure. It is the best way to attract a new, fresh stream of people who wouldn’t have know about other otherwise.

While market saturation is one of the first steps to growing your business on the Internet, it is one step of many…

10 Blogs To Follow If You Want To Be A SuperStar Marketer Online

Who should you be following online?

Being a successful superstar online means more than just having a strong web presence. It means being able to deliver high quality, actionable content that actually helps people solve their problems, grow their business and move sales.

There are millions and millions of blogs out there in Internetland, many of which don’t get their due. If you are one of those online entrepreneurs trying to make it online, there are some awesome bloggers out there that you should be reading on a regular basis.

You may learn something from these powerhouse bloggers that will help you get the attention your deserve! These are blogs that I frequent regularly and have found to be extremely helpful in moving my online business forward. So check them out.

Hope you find something awesome!

IttyBiz

There is nothing itty about this blog. IttyBiz helps small businesses flourish. Providing practical solutions with a dose of LOL, Naomi Dunford, the creator of this blog, gives real kick-ass advise on how to grow and grow fast. Check out the store where you’ll find a strong collection of killer marketing products.

Social Triggers

Mind games? Derek Halpern of Social Triggers, knows them all. Let him show you how to get into the mind of your customers and potential clients to keep the cash flowing. Known for creating pillar blog posts that actually make you think, Derek has a knack for helping you tap into the psychology of selling. Not only will you become a better entrepreneur your customers will love you!

Amy Porterfield

Known as “The Queen of Facebook”, Amy Porterfield is a social media strategist that knows her stuff. Using video and webinars to deliver her content, Amy has built a loyal following of people all yearning to tap into the power of social media marketing. If you want simple step-by-step solutions to growing your web presence and generating leads with Facebook, you’ve got to visit this site or attend one of her webinars. It truly is social media made simple!

Think Traffic

I live this blog because it is straight forward, transparent and easy to navigate while providing unique ways to drive website traffic. It delivers advice that’s easy to understand and derived from real experience, not hypothetical hype. ThinkTraffic is one of many blogs from Corbett Barr, creator of Start A Blog That Matters.

The MailBoxMoney Blog

There are very few blogs that just keep it all the way real, but Nicole Cooper does just that with The Mail Box Money Blog. One of the very first blogs I cam across when I started my journey into online marketing, the personable and easy to relate to online entrepreneur puts a human face on the world of Internet Marketing. Also the creator of MLMPLRStore, Nicole leads with detailed content that is very hard to come by. Visit her blog if you want a dose of online marketing reality.

Smart Passive Income

With a loyal social media following to die for, Patt Flynn of Smart Passive Income, knows how to build an online business. The master of solutions, Patt goes out of his way to provide the most detailed content I’ve seen online, as you’ll see by downloading his signature guide – eBooks The Smart Way. I don’t know how he does it or where he gets the time, but his massive blog posts will get you driving more traffic, generating more leads and connecting with more people than ever as he shows you how to build a site that drives profits. While many people try to imitate Patt, he is one of a kind as you’ll see when you visit his site.

Social Media Examiner

Social media marketing how to, research, case studies, news and more, Social Media Examiner is the go-to site for any business, small or larger, looking to leverage social media to grow their business. The Social Media Examiner is a lifeline to keeping up with the latest trends, strategies and solutions online. Content is provided by well respected contributors, like Mari Smith, who are well-known in the social media community.

HubSpot

Hubspot is a massive, massive resource for business owners who want to learn how to grow online.  Blogging, PR, SEO, social media, analytics, lead generation, list building, email marketing, HubSpot has you covered. The amount of free marketing resources HubSpot provides is unparalleled. They also offer tons of webinars that will help you cut your learning curve drastically.

QuickSprout

Need traffic? QuickSprout, created by online genius, Neil Patel, is a goldmine of traffic driving content. Recognized as one of the youngest influencers online, Neil has proven time and time again with his content why he is so successful online. Always one of the first to break the latest news and tactics to leveraging the Internet, you can spend days on his site soaking up juicy tips that help you become a better business owner.

Me?

I am totally in love with my blog…not only because it’s mine, but because I know that I provide some kick ass content. My goal is to provide the best actionable content I can, helping small business owners and solo-entrepreneurs gain the confidence and strategies they need to become superstars online. Hopefully I can continue to build up this blog and provide value too. Let me know if there is something you would like to read here or if you have any ideas on what direction you would like me to take. I’m always open to ideas, specially if they’re kind of crazy!

I’m sure there are lots of superstar online marketers and entrepreneurs with killer blogs that are delivering awesome content that I failed to include or don’t know about yet?

So why don’t you help me by adding your favorite blogs and participating in the discussion by adding in the comments!

Midday Marketing Moment – 02 – Ultimate Web Presence

What is your ultimate goal with a web presence?

What do you want to get out of being online? I believe strongly that when you make any business decision, no matter how big or small, you need to know your purpose and motives. Here are a few that may have crossed your mind:

• Do you want new leads, customer or clients?
• Do you want to build a relationship your target audience?
• Do you want to continue building a relationship with current customers?
• Do you want to showcase clients’ testimonials?
• Do you want to showcase special promotions or offers?
• Do you want to establish yourself as an authority in your field?
• Do you want to increase traffic?

These are all great motives – ones that you can accomplish by building a web presence online.

It starts with a simple website…a webpage…a profile.

Ready to get start building your ultimate web presence?

Learn more about how to begin leveraging the Internet and Social Media to grow your business. Get our EPIC SOCIAL MEDIA STARTER’S KIT – It’s Free!

Midday Marketing Moment – 01

I’m kicking off a new series called Midday Marketing Moments which will provide super quick, fast and simple social media and internet marketing tips to get you going. These will not be a full-blown blog post, more like a daily idea that we post around midday giving you a quick tip that will hopefully make your business flourish online.

Let’s get started!

According to webpronews.com, more than half of all consumers begin their purchasing decisions online. This is regardless of whether the product or service is available online. The research, the reputation, and the contact information – these are all things your potential client, lead or customer is looking for.

If they don’t find you when they are looking – you are invisible. You DON’T EXIST. They cannot purchase from you if you don’t pop up into their range of vision.

Small businesses and solo-entrepreneurs need to Be found. Be online. Be visible. Be valuable…In the modern world of business, you must have “online real estate.”

A few questions that may be keeping you from embracing the Internet to grow your business:

1. I can’t afford some fancy website
2. I am not technical enough to build a business online
3. I already have a traditional business. I don’t need to be online
4. I don’t have the time..I’m already super business as it is.
5. I tried that before and it didn’t work well for me.

While these are all valid concerns and objections…you must be online…It’s non-negotiable. The more you fight it, the further and further behind you are of your competition.

You need to consider a Web presence as a necessity…a must…and while many traditional business owners tend to complicate online marketing it is as simple as this:

Online marketing is utilizing the Internet – websites, blogs, social media networks, search engines- to get information about you, your products, and services out into the world.

This is not a passing fad or trend, it’s the Internet and it’s not an option!

To learn more about how to begin leveraging the Internet and Social Media to grow your business get our EPIC SOCIAL MEDIA STARTER’S KIT – It’s Free!

How To Make Money Online With Lead Generating PLR

How would enjoy suddenly having the ability to make $1000 – $2000 in 24 hours with social media PLR products?

It would be absolutely awesome!

But what prevents online entrepreneurs back…preventing you from creating high quality content that drives leads and provides you the profits you deserve…is something that I believe 95% of online marketers suffer from.

I call it the “content coma.”

First let me tell you what it is an how you can avoid it so you can really start making money online.

How People Are Missing Out On The Money Online (Do You Feel Like This?)

Information rules the Internet and to compete in the  online social media world you have to be able to attract thousands upon thousands of people to your site if you want to make any money. Content is king online. The more high quality content you create, the better your chances are of getting found online, generating leads and converting those leads to sales.

But what do you do when you don’t have the time or skill to create the type of high quality content your social media audience demands! Aren’t you tired of racking your brain for fresh ideas to write about? Don’t you wish you could be raking in profits without actually having to do all of the grunt work? As entrepreneurs we are all building businesses to not only make money but to be able to send time enjoying the money we do make. PLR gives that leisure!

If you are still on the fence about using social media PLR products then you are potentially missing out on one of the easiest and fastest ways to making money online.  For those of you who are not familiar with PLR, quickly put, Private Label Rights (PLR) products give you the ability to rewrite or re-purpose content that was created by someone else and use it as if it were your own.  You have the right to edit them in any way you like and then turn around and resell them for a profit. With this article I will show you how to make money with PLR products by giving them away.

How To Wake Up and Start Making Real Money Online With Lead Generating PLR

Now that we know what lead generating PLR can actually do for your business and life…

If you want to build an targeted audience and wow those potential customers with awesome content and info-products worth paying for then you’ll love these tips.

Things You’ll Need

• High Quality PLR product or products
• Squeeze page or optin box
• A will to start making some real money the simple way

So, without further ado, let’s get into the good stuff. Just follow these steps below.

Instructions

1. Find A product to give away

Giving away PLR products is an easy and effective way to build your email list. If you’ve been a reader of this blog for any length of time you know that I preach time and time again that the money is in your list.

Having a list is very important as these are the people you will be promoting and marketing to as long as they are subscribers on your list.  The first thing you need to do is find a high quality, lead generating PLR product to offer to your visitors for free. Notice I didn’t say just any PLR. To do this right please do not give away junk. It will not only hurt your business, it will hurt your online reputation in the long run.

As a matter of fact, did you know you can get high quality PLR content by doing a search on Google for “plr products”. You can also get some really great PLR products from mlmplrstore.com by checking out the goods here.