How to begin to build relationships with your target audience online.
You have to build a relationship. You have to build a relationship. You have to build a relationship…
If you want to grow online and actually make sales you have to build long-term, meaningful relationships with your target audience online.
You need their names and their email addresses.
This is why I consistently continue to grow online. It’s because I’m building relationships with people. I’m letting people get to know me. I’m taking calls and answering emails when other “gurus” are telling you you have to pay for their time.
You’ve got to be honest and open. You’ve got to let people know when they suck, when they aren’t doing things the right way. You have to let them know that building a business online is not a cake walk and it’s going to take them rolling up their sleeves, facing disappointment and fighting for every lead they get until they get the hang of things. You also have to let them know that if they work hard, the rewards are great, and that there are people out there who can help them, encourage them and put them on the right path to success.
While not everyone is comfortable with honesty, for fear that they’ll lose a sale or deflate the fluff and hype, its part of the overall relationship building…and it will mean more to your prospects to be honest and willing to connect than just grabbing after their pockets.
In the long run those that make the most money online are the ones that have good information, good content, good videos, good social media and most of all good intentions.
Learn more about the building relationships with your online audience. Get our EPIC SOCIAL MEDIA STARTER’S KIT – It’s Free!
How to build your online audience..
You have a great product, your services are top-notch and the clients and customers you do have love ya!
But how do you make everyone else understand your value as well?
To grow an explosive business online, you must build your online audience. Not just any audience, but targeted people who want what you have. How do you do this?
With focused lead generation and list building. Building your fan base is not as easy as many make it out to be…let’s keep it real, but if you consistently follow a few simple strategies you can go from zero to thousands of raving fans fast!
I have over 15,000 subscribers to my social media lists, email lists, youtube channel and facebook fan page. By using some of the strategies that I’ve put in place online and offline, you can have that many people and more ready to listen to you, ready to get to know you, and ready to share your message with others.
Nothing breeds success like a loyal audience. When you create something new, they grab it, they share it, they refer others.
You don’t have to spend years building up an audience online…You just have to know:
- Who your target online audience is
- How to woo them and win them over
- How to convert them into raving customers
Learn more about the building your online audience. Get our EPIC SOCIAL MEDIA STARTER’S KIT – It’s Free!
How many leads are you getting each day for your business from your lead generation strategies?
Do you know how many people are opting in to your blog, Facebook fanpage and other capture pages?
If the answer is not enough, none or I don’t know then you may want to listen up to what I am about to share with you.
The bottom line is this: To build any successful business online, you have to have a continuous stream of fresh leads. Leads are the lifeline of your business. Without Traffic and Leads there is no way your business can survive.
So if you are not building a list you are not building a business and you might as well to STOP wasting your time.
As an online entrepreneur your number one priority is to implement any and all lead generations strategies that are building your list and producing profits. This also means eliminating any and all strategies that are not effective, not income producing and not helping you to grow your business fast.
There are a number of lead generation strategies that you can use to turn your business in to a GOLDMINE. From blogging to article marketing, Facebook to forum marketing, your ability to tap into any number of Internet Hot-spots for highly qualified, targeted leads, are limitless.
So why is it that with so many sources to tap in to you are still not generating 10, 20+ leads a day for your business?
The trick is that you have to know what you are doing.
So how do you utilize the right lead generation strategies and how do you take care of those leads once you get them on your list?
Here are some surefire lead generation strategies:
1. Blogging
By offering valuable content or information you turn visitors into loyal, dedicated readers and followers on complete autopilot giving you the ability to build your email list into the thousands. By building an email list you are able to develop relationships and increase your level of TRUST with your readers, turning them into responsive, loyal customers who buy from you repeatedly, dramatically increasing your sales.
Also, having a professional looking, well-designed blog as the “central hub” automatically positions you as an expert, it showcases your value to the community and instantly brands you as a true leader in your niche who people love to follow.
2. Facebook
If you have yet to utilize Facebook for your blog or business, you’re falling way behind. There are now over 750 million users active on Facebook and every month people spend a total of over 700 billion minutes on it (see Facebook Statistics).
For me and my own businesses, Facebook has become one of my top traffic sources (2nd only Google), and it has helped me connect with my audience in a way that no other platform has.
There are 2 primary assets that you are building when you are marketing on Facebook. Those primary assets are your fanpage (this is my fanapage here) and your email list. Building a Facebook following directly translates into getting massive amounts of leads for your business and when you can post status updates that direct thousands of leads at once to a capture page, you are building your list in such a powerful way.
Once you build your Facebook fan page and personal friends base you can continue to tap into that same pool over and over and over again. To send messages, posts updates, send people back to your capture page, promote your business. You have to go where the money is…and people are on Facebook!! If you understand how to use it properly it will be a tool that you will continue to make you money from, day after day, once you build it.
3. Social Media & Forum Marketing
Social media is a fundamental part of online marketing and is especially important for online network marketers, internet marketers and affiliate marketers. The ability to maximize social media and forum marketing in a way that allows you to build relationships, create a powerful brand and online presence while generating more leads is the formula for massive success.
The value in social media is more than having a few Facebook friends and Twitter followers. In fact, social media networking sites are more like gold mines, filled with an endless supply of targeted leads and potential prospects that you can promote your content and business to. Though most leads turn out to be nothing but dust, if you sift long enough you are guaranteed to come up with some GOLDEN nuggets. These customers, clients and even business partners are worth their weight in gold.
Social media and forum marketing keeps you connected with your audience and can deliver lots of targeted traffic if you know how to use it right. When you have a social media following, it becomes very easy to market and getting started with social media marketing is not as hard as one might think. With so many social media platforms available, it is important for network marketers to have a good understanding of the various Internet marketing strategies they can implement in their online marketing campaigns.
4. Video Marketing
Video marketing is one of the most effective lead generation strategies out there. Your goal is to create short, powerful and professional looking videos, that aim to do one thing: position yourself as an expert in your niche so that you can attract quality leads to your brand and business.
Effective video marketing is about providing powerful solutions to your viewers while inspiring them to take action on whatever it is that you are selling.
When you can convey credibility as a legitimate expert in your niche online and invoke curiosity leaving your viewer wanting to learn more, you can generate more highly qualified leads for your email list, attract more traffic and ultimately make more sales in your online business.
5. Info Product Creation
There is an enormous amount of information all around us and things that you learn or skill sets you have, you can put to good use by teaching it to others. It is a fact that people will happily follow and even pay you for information that will help them solve their problems. This is where you can generate an enormous amount of new leads that become loyal followers because you are showing them how to fix their problems.
People like to buy stuff and providing high impact information can create for you high profits. Information products can and do provide a significant and recurring income that builds over time. Plus the more practice you put into it, the better you get, and the better your results.
While info products can take some time to create and develop if you are considering starting your own ebook, video course or other type to information product, don’t expect instant millions overnight but do expect almost instant results in terms of increased traffic, more leads and increased income.
If you have been following me for a while you know that you’ve seen me implement all of these lead generation strategies and you know that I am all about helping you improve your business and grow it the right way.
I am always looking for proven strategies that I can implement to get the results I want and then I share them with all of you, my readers and subscribers.
So, I have found and implemented 6 effective lead generation methods that many online marketers are not using (yet). These lead generation strategies are helping me get up to 25 leads a day – at no cost to me.
That explains why I am currently one of the top recruiters in my business and how I am able to have $500 days all on the Internet.
Do you want to know how:
- I generate up to 30 leads a day using simple lead generation strategies all for free? (no PPC, no Buying leads, no paid advertising methods)
- You can use my sneaky little tricks to get on the first page of Google?
- To turn more of your visitors into highly targeted leads without driving them away?
- You can generate TONS of additional income streams using information you already know?
Then you need to get access to my hidden lead generation strategies (video series) and stop wasting your time and money trying things that do NOT work!
- I have never shared this information anywhere else in so much detail- so you are in for a HUGE treat – only if you are dead serious about driving more traffic, generating more leads and signing up more reps for your business.
Forget about using those water-downed strategies that suck up all your time and leave you with 1 or 2 leads to show for. You now have 30+ step by step video tutorials to walk you through the proven lead generation strategies to grow your list every single day!
My course is extremely inexpensive ($97), my mentor called me NUTS for offering it at such a low price. And considering the INSANE amount of HOT what’s-working-now strategies I am giving away in this course I highly recommend that you get your hands on these methods right now before I come to my senses and raise the price.
If you want to get free, high-quality, targeted leads as well as increase your sale and your downline then click on the “Add To Cart” button below to get instant access to this kick-butt information for only $97.
And start generating more leads for your business than you know what do to with!
Don’t wait because I guarantee you that the price will go up soon!
Disclaimer: If you are happy with the number of leads and new reps you are generating for your business, then this video course is not for you. If you winning in your business, a top recruiter, making lots of sales and making the type of money you want then this video course is not for you either.
I would love it if you’d share the love with your friends and followers. Remember sharing is caring!
I can remember when I first started building my network marketing business online. All the hot marketers had these super cool high converting lead capture pages and I wanted one too. I needed an opt-in page to capture leads, but my attempts where laughable at best. The little I did know about HTML and page building was just not enough to give me the professional looking, high-converting head capture pages that I needed to have to really build my email list.
But what was an internet network marketer to do? I didn’t have tons of money to invest in graphics and fancy web design so I scoured the internet searching for tutorials and videos that would walk me through the steps on how to build a killer high converting lead-capture page. I even tried copying the source code from capture pages I liked to see if I could duplicate it. After hours and hours and hours (literally) of staying up at night trying to figure this stuff out I threw my hands up in frustration and just about gave up trying to create a professional high converting lead capture page on my own. I had to admit that I just didn’t have the knowledge and expertise.
So after months of either not using lead capture pages where I wanted (and needed to) or using lousy looking capture pages that weren’t really generating me a whole lot of leads I was told about this tool that would show me exactly how to high-converting build lead capture pages just like the one in the picture in just a few minutes.
To see an example of a high-converting lead capture page that works well for me click image.
I remember saying to the marketer who shared it with me “get the heck out of here -nothing can be that easy”.
As An Online Network Marketer Why Should You Build Your Own Lead Capture Pages?
Definition: In online marketing a lead capture page, also known as a landing page, is a single web page that gives your visitors an opportunity to subscribe or opt-in to your site by collecting their contact details, such as a name and email address.
Lead capture pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the product or service you are promoting. The general goal of a lead capture page is to convert site visitors into sales leads.
One of the most important factors about success online is that you must be able to analyze and track data to determine if what you are doing is successful or needs a little tweaking. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of their marketing campaign.
If you are not doing this you have no clue what works for you and what doesn’t and this is where a lot of online marketers get hung-up because they are doing a lot of work, getting no results and they don’t know why!
While tracking stats and analyzing click-through rates is as boring as watching paint dry, it is necessary to learn so that you know when to make simple changes. The smallest tweak can make all the difference. Adjustment like changing the color of your font, rephrasing your headline or even adding a video can have a huge impact on your numbers and your profits.
When you know how to make effective lead capture pages quickly and are able to duplicate or change existing pages in just a few clicks, building a massive email list goes from becoming a monumental task to one that just takes a few minutes out of your online marketing routine.
Take a look at this lead capture page I did that helped me generate 12 leads the very first day I used it…
This page took me about 7 minutes to create and I am going to show you exactly how you can go through the entire process of creating a lead capture page on your own in the following tutorial video. Enjoy!
I am going to share with you today the 5 super simple steps you can take to dramatically increase blog traffic RIGHT NOW. If you follow the steps I am about to lay out for you, you can expect to get more blog traffic almost instantly.
How To Increase Blog Traffic
Essential WordPress Plugins To Increase Blog Traffic
You must have the right tools to monitor your blog traffic, know how effective your message is and to determine if you need to make adjustments in order to have the best network marketing blog you can. Small tweaks to your blog can make huge differences in the amount of traffic you see coming through.
Step #1 Set Up All in One SEO Pack.
In a nut shell the All in One SEO Pack Plugin Optimizes your WordPress blog for Search Engines. Make certain that immediately after you install you fill out the settings using the appropriate keywords that you want your blog to be found for.
Step # 2 Set Up OnlyWire and Facebook Share
These awesome plugins will allow your visitors to share your content right from your blog (check out the buttons at the top and bottom of this post?).
Step # 3 Set Up Google Analytics
What? Google Analytics….What is Google anlaytics?
Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web. It is also useful for seeing which keywords are driving traffic to your site.
Don’t have an Analytics account? To start using Analytics, sign in with your Google Account here.
- All the the plugins I mentioned above can be found in your wordpress dashboard under the “Plugins” Tab. Click add new and search for the plugin you want and click install. Be sure to fill out the settings for each plugin (you will see your plugins stacked in the left hand side of your menu. Search under “Settings” tab all the way toward the bottom.)
There are a number of other plugins that can enhance the functionality when it comes to your blog but these 3 are a must when looking to maximize your traffic.
Step # 4 Craft Your Content
It’s not good enough to just sit in front your your computer and write whatever comes to mind. When building an online business you are targeting your ideal prospect and you want to drive traffic to your site that is going to want you you have to offer them. I made the mistake when I first started online of writing what I felt like that day then trying to figure out on the back end how I was going to get traffic to my blog. To maximize your time, productivity and efforts, you must be strategic when writing your blog content. A well crafted blog post can get you traffic immediately and get you found in the search engines much quicker.
Take a few minutes to do keyword research, create a hypnotic title that draws readers in and format a post that is easy to read and provide incredible value to your readers. This is the fastest way to increase traffic to your site.
(Here is a tool I found useful when I first started SEO for my blog posts – download for free here)
Step # 5 Get Syndicated
Yes Syndication is your friend when it comes to increasing blog traffic and the next step to generating tons of back links and get viral exposure is achieved by using syndication tribes. I absolutely love the fact that I can have hundreds of people sharing my content on social media networks such as LinkedIn, Delicious, Twitter and Facebook. Tribes are extremely powerful because your content is being shares by tons of people on dozens of different sites. This kind of viral activity gets Google’s attention and shows the search engines that your content is relevant because people are sharing it.
Here is an example of how many times a recent blog post of mine was shared. I mean WOW! That is “1157″ back links from high ranking websites that are directed at this one blog post. This is some super duper link juice. If you do not have any back links to your blog it’s extremely difficult for the search engines and therefore your target market, to find your blog posts. The absolute best thing about this syndication tribe is that you can join it for FREE, here – Join Syndication Tribe.
One last plugin I want to mention that will increase blog is the Onlywire plugin. You can access this as well from your wordpress dashboard. When you publish your blog post the onlywire plugin automatically sends your link to your personal social bookmarking accounts.
These 5 simple steps will dramatically increase blog traffic over the next 48 hours but you can achieve even BIGGER results by educating yourself more on traffic generation by clicking the link below.
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Andrea Bolder has built a massive brand as the Gold Medal Marketer by combining her winning mentality in Athletics with her entrepreneurial instincts. A track and field Gold Medalist in the 2000 Sydney Olympics, Andrea brings an intense determination to the network marketing community. She now coaches and mentors Network Marketers across the globe on the most effective strategies for Branding and Marketing using the Internet.
July 27, 2011 Comments Off
“Hey, My name is Andrea.”
“Hi Andrea. Nice to meet you!”
“Would you like to buy my online course? It’s only $47 bucks and I guarantee it will teach you all you need to know about building a business online…Hello…HELLO?!
No matter which end of the conversation you are on, it’s not pleasant for either. I didn’t get my sell and you feel bothered and annoyed!
Cold selling, which is similar to “cold calling,” is when someone who doesn’t know you, doesn’t know what you want or what you are
looking for, tries to pitch you something without a warranted invitation. Cold selling does not work. You may be able to luck up and get a sale here or there but if you value your time and your dignity, you cannot cold sell, especially if you want to create a successful business online.
Do you like getting calls from telemarketers? Do you like signing up for email newsletters expecting value, only to be slapped with offers? Do you click links for products on facebook or in tweets from people you haven’t heard of?
I can’t tell you how many times a day I get phone calls, emails, and facebook messages showing me some kind of cold offer. Cold selling is the fastest way to lose credibility and respect from people who may have eventually purchased from you and maybe even help you promote and market your products.
- So the question is, how can we as internet entrepreneurs, bloggers, and online network marketers sell something to people online, without cold selling?
The answer is simple: Turn cold traffic warm by building a RELATIONSHIP with your list.
Relationships create trust, credibility, security… Build a relationship with your list and you’ll quickly find that the cold selling dissipates. Become their friend, be real, be candid, invite them to interact and engage with you. The more you interact with your list the better chance you’ll have of them sticking around and helping you out in the future. Whether it is sharing your next blog posts, linking to you on their website, buying something from you, or becoming an affiliate.
Here are 5 super simple ways you can interact and engage with your list so you can begin to build and solidify those so important relationships.
1. Be Present
There is no way to build a relationship with your list if you are hiding all the time. Be upfront, be authentic, tell people exactly who you are, what you do and what you are all about! I am a big proponent of being candid and transparent. That is one of the reasons why this blog has as successful as it has.
If you can create content and provide information that let’s your personality shine through, you are primed for connecting with readers on a deeper level. Show your picture every once in a while, share your family photos. People will be attracted to what you have to say and what you have to offer. So make sure you put your face on your website…and don’t forget to smile!
I mean really, how many successful blogs have you come across that don’t have a face or personality connected to it?
2. Comments Bring Your Blog To Life
Another great way to build relationships is to get the other party to interact with you. There is not easier way to do this than with commenting. If people take time to fill out their name, website, and email address when making a comment, that’s time they are giving to you. That’s time they are contributing to the vitality of your website.
Not only will people ask you questions or add to what you’ve posted about, but it will encourage others to step out and do the same. So make sure you ask for comments! Encourage your readers! Talk about things that will get them commenting!
Let me know what you think by leaving a comment below =)
3. Respond!
For every comment that someone makes on your blog or website, it is important to respond and to engage back. Let your readers know you are listening to them and appreciate their feedback. It may take you a little bit more time or add a few extra minutes of work to your day but it is simple to do. Responding to people’s comments, emails, and inquiries is the next best thing to meeting that person and having a conversation with them
People do notice and appreciate when you take the time to respond. They’ll remember the gesture and feel a sense of connection. So when you do post something or offer a product, they will be much more inclined to give it a look.
4. Network, Network, Network
Joining social media platforms such as Facebook and Twitter and becoming friends with people of similar interest is a great way to get to know people in ways that others do not. Some of the greatest business success I’ve had has come from friendships I’ve built with friends online.
By simply accepting a friend request, you are planting the seeds to a new relationship. How you nurture and cultivate that seed is up to you but the more seeds you plant to more chances you have of developing long lasting and meaningful relationship.
Make sure you give people the opportunity to because your friend on the various social media platforms. Include links in your blog posts, in your sidebar or in your emails just like I did above.
5. Take Baby Steps
A great way to set yourself up for a sell is to prime your traffic with baby transactions. Take them through the process of Thought ==> Action ==> Receive. These are small things like:
- Answering a survey
- Entering contact info into an opt-in form for a weekly newsletter
- Entering contact info into an opt-in form for a free gift
- Offering a prize or reward for taking some type of action
These baby transactions train the mind, so that when you offer a product your traffic actually has to pay for, they are not paralyzed by the unknown, but a re comfortable because they trust you and have gone through the thought process before.
So based on your experience…which one of these steps has made the most impact on your online business?
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Andrea Bolder has built a massive brand as the Gold Medal Marketer by combining her winning mentality in Athletics with her entrepreneurial instincts. A track and field Gold Medalist in the 2000 Sydney Olympics, Andrea brings an intense determination to the network marketing community. She now coaches and mentors Network Marketers across the globe on the most effective strategies for Branding and Marketing using the Internet. To learn how to get your network marketing business online in 7 easy steps check out this free video training.
Quality traffic for your online business always outweighs the quantity traffic your website sees. As you may know, quality traffic is buying traffic and traffic that buys means more product sales and more profits for you. Too many marketers focus on the number of leads they collect for their email mailing list versus targeting people who are more likely to be interested in your product, service or business opportunity.
When you have the right tools and resources you can hone in on the quality traffic for your online business and stop wasting time with traffic that is never going to buy from you. This means that for those of you in the home based business industry – perhaps internet marketers, network marketers, or affiliate marketers – focusing on the following free traffic tips will help you convert more traffic into sales. Finding a quality stream of traffic is extremely easy when you have the right resources. This way you don’t need as much traffic to get some awesome results.
Free Quality Traffic For Your Online Business – Tip #1
Capitalize On Facebook. Facebook is the king of content and targeted marketing. Their whole social networking platform is based on grouping people together that share similar interests. You have the ability to target quality traffic for your online business based on the books they read, their education level, down to where they live. Once you learn how to tap into this endless pool of prospects…all your traffic problems are over.
Free Quality Traffic For Your Online Business – Tip #2
Use Syndication Tribes. Syndication tribes are the ultimate bloggers paradise. A tribe is where you can share your content and have it syndicated or submitted to Facebook, Twitter, Delicious, Digg, etc. by others in the group in exchange for sharing a few posts of theirs. It’s the law of reciprocity. You share my content and I’ll share yours on all the social network and bookmarking sites on the internet. Pretty simple concept, but EXTREMELY POWERFUL!
In fact this tactic is SO powerful that if you are just getting started online it will help you get tons of quality backlinks AND your blog posts will get shared by thousands of others which will help you build up your daily traffic and leads fast. You can join a syndication tribe for free here to start getting your content shared. I HIGHLY recommend that you take advantage of the paid trial period so you can immediately being to use the auto-syndicate feature. This way you are running on autopilot and you don’t have to worry about manually sharing individual tribe member’s content. You can also have others automatically send out your content each time you publish a post too. I get hundreds and hundreds of shares on the content I create using this tool.
Free Quality Traffic For Your Online Business – Tip #3
Focus on Forums. With social media being all the rave, forums tend not to get as much credit as they deserve. Sites such as BettwerNetworker and Warrior Forum are great niche specific communities of network marketers, internet marketers and affiliate marketers. These sites get tons of quality traffic and you can find people who are involved in home based businesses, many of whom are just getting started. These sites are excellent for posting content, participating in discussions and connecting with people who are actually looking for some guidance. By posting quality content and posting it as an article you can attract massive traffic as these sites are high authority sites with high pageranks and are popular with google.
Free Quality Traffic For Your Online Business – Tip #4
Hypnotic Headlines. What good is it to implement all of these quality traffic building strategies if no one reads your content. Whether you are in a tribe, on BetterNetworker, or posting on Facebook. you must be able to attract targeted traffic and grab peoples attention. Too many people neglect the power of a good headline and even more neglect choosing a keyword that people are actually searching for. You must have a good, descriptive, engaging headline with a targeted keyword phrase that draws people in and makes them want to read more about what you have to say. Don’t you look at the TITLE of the blog post, video or article first before deciding if you want click through to continue viewing?
Think about what kind type of people you want to attract with your content. Do you want the kind of people who are serious about building a business from home and genuinely looking to invest money on quality products? I do! Be careful how you craft your headline and before your hit publish, ask yourself if your ideal prospect would click this link.
By implementing these free quality traffic tips you can begin to drive targeted traffic to your blog quickly. If you want to learn more about how to get more traffic, more leads and more sales online click the link below!
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Andrea Bolder has built a massive brand as the Gold Medal Marketer by combining her winning mentality in Athletics with her entrepreneurial instincts. A track and field Gold Medalist in the 2000 Sydney Olympics, Andrea brings an intense determination to the network marketing community. She now coaches and mentors Network Marketers across the globe on the most effective strategies for Branding and Marketing using the Internet. Click Here To Learn How To Get Your Network Marketing Business Online in 24 Hours!
The money really is in the list, so why are you treating your email list like your in-laws. Simply tolerating them just to get what you want. Successful online marketers understand that the hidden secrets to effective email list marketing starts with the quality of your connection to your list.
Effective email list marketing is one of the most important pieces to network marketing success online. If you are not building a list or not taking care of the one you have you might as well be throwing money out the window. It’s as simple as that. The thing is, even if you’re able to build a massive list, it doesn’t matter unless you know how to do the following:
- Understand the power of email copywriting
- Understand the importance of building relationships
With so much focus put into online lead generation, it can be difficult to figure out what to do with those leads once you’ve gotten them. Maximizing your profits online comes down to building a responsive email list and if you follow the hidden secrets I am going to lay out for you, you’ll be able to make every subscriber count.
Look, it took me months to learn how to my create an effective email list marketing campaign and to get my list to “respond” to me. I had leads that I had no clue what to do with. I was scared to engage with them on a personal level via email and even more scared to pick up the phone and call them. I’ve been there, so don’t feel bad if you’ve been neglecting your email list as well. It’s just that no one taught you how to build your list the right way.
So How Do You Build A Responsive Email List?
1. Getting Started
Let’s get into the basics of the email list marketing blueprint. To use these tips you need to actually have an email list. If you are not building your list yet, get started by using an autoresponder service like Aweber to manage your leads and the messages that get sent out. You can sign up for the $1 trial and start having them manage your subscribers and your messages.
- Here’s a really great training tutorial if you are looking for more information on How To Build A List.
The most crucial aspect to building your list is to actually determine what you want to get out of your list. Do you want to turn leads in to more reps for your network marketing opportunity? Are you an affiliate marketing that is looking to promote a number of different products and or services in a particular niche? Maybe you just want to build a pool of customers. Every email you write must have a very specific purpose so know what it is that you want to achieve before you send out your first email message.
2. Follow Up vs. Brodcast Messages
Now speaking of email messages…it is extremely important NOT to use pre-canned follow up messages. I started building my email list with months of “default” messages from the lead generation system I was a part of and it literally killed my list. As many people as I had subscribing I had unsubscribing as well. As I was opting in to other marketers lists, I noticed that I was sending out the same emails as they were. Then it clicked! As I learned the hard way, you develop a strong list by building a more personal relationship with your subscribers. You need to let your subscribers in and the sooner you open up the more they’ll be able to connect with you on a personal level that in turn opens them up to trusting your recommendations and requests.
Your email list is your most valuable asset and you need to treat it like the precious gem that it is! Make sure that you are supplying your list with fresh content that is unique to you. This will attract more people to you and you will also be branding yourself while providing tons of value. You want people to opt-in because of YOU!
3. Write Hypnotic Copy
How you write your emails will determine how much money you make from your email list. Just as you would in an article or blog post, you must have a subject that grabs your readers attention. It must stand out like a shiny new penny amongst the heap of junk and trash that inundates our email boxes daily. If you don’t have a hypnotic headline then no one is even going to read what you wrote and they sure aren’t going to get to what you are promoting. So you need to have a kick butt subject line and email content that piques curiosity and has your target wanting more.
Here are some of my most effective email messages where I got open rates over 30%. They are either questions or a topic that didn’t really even have anything to do with the content that was inside the email.
- You Want To Make Money Right?
- Vegas Bound…
- 30 Seconds To Reveal The Leaks In Your Business
- What Does Freedom Mean To You?
What made these subject lines effective was that they engaged the reader by asking them a question or it got them curious enough about what the email was about to go ahead and open it. Your subject lines don’t have to be totally random, just play around with new ideas and concepts. Think about the emails you open and which ones you trash, then model your headlines after what gets you to take action.
4. Email Your List Often
The truth is this…I buy from people who email me often! Maybe it’s those extra exposures, or the fact that I feel like I have a better “relationship” with them or know them better. It may even be that I just learned more from them because they were constantly sending me high quality content. But whatever the reason, I know that I tend to buy from people who send me more than the occasional email….And since this is what I respond to I am looking for the same type of people. I’m looking for the type of people who are hungry about learning, who want to know more, I’m looking for people who are serious about building their business, committed to moving toward success each and every day and actually want to hear from me every day.
Look, my feelings are never hurt when people unsubscribe from my list because those people are not the type of people I am looking to connect with. If you can’t handle the daily value I provide, then move on to another list. It’s up to you how often you want to email your list. I choose to email my list almost every day. As with everything else in life do what feels comfortable to you AND what you can do maintain with a level of consistency. Just keep in mind that it is your duty to give your subscribers regular value so there is not doubt in their mind just how committed you are to them and to your online business.
5. Use The Secrecy Factor
Always use “the secrecy factor”. Why? Because it works!! The secrecy factor will make people want to click on your links. For example:
- “NAME, can you believe it. Look at what they’ve been hiding from us. This is so top secret that I am not sure how much longer the video is going to be up and it’s probably going to be taken down any minute now.“
This works because people like to discover, uncover and unlock “secrets”…especially when they think no one else is looking. LOL! It’s just human nature!
What Can You Start Doing Tomorrow For More Effective Email List Marketing?
- Introduce yourself to your list. Send them an introductory email telling them a little bit about who you are, your story, your purpose and where you are going with your business. Your list needs to know the person behind the email.
- Know when you are going to send out your emails. Develop an routine and be consistent.
- Make sure you are staying in front of your readers and subscribers.
- Use a call to action! If you are going to make money from your list, you have to ask them to buy. Some people are so afraid to ask their list to take action. If you never ask, you’ll never receive.
- Take the time to research email marketing strategies that work. Not everything that works for one persons list will work on yours. So continue to learn new tricks, expand your knowledge base about copy writing and effective email list marketing and try new things out.
Even the smallest of lists can make huge profits. It’s about knowing what to say, keeping your subscribers engaged and knowing what it is that you want to do with your list. Effective email list marketing is not as scary as you think. Take baby steps and above all else make sure you are actively connecting and strengthening your relationships with your subscribers. The stronger your relationships, the more money you will make!
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Andrea Bolder has built a massive brand as the Gold Medal Marketer by combining her winning mentality in Athletics with her entrepreneurial instincts. A track and field Gold Medalist in the 2000 Sydney Olympics, Andrea brings an intense determination to the network marketing community. She now coaches and mentors Network Marketers across the globe on the most effective strategies for Branding and Marketing using the Internet. Register For Her Free Webinar (Worth $97) Here – 7 Steps To Building A Network Marketing Business Online – Spots Are Limited and I Will Put A Price Tag on This Training Immediately After The Webinar Begins! Just Thought I’d Give You A Heads Up!!!!
Thinking about building an income online from home? Or perhaps you are already trying to work from home but aren’t getting the results you desire. Well if you are nodding your head yes to both of these statements, then this article is for you. Today I am going to outline the key components for having a successful online business.
1. Generating Traffic To Your Site
So you’ve got your blog or website set up…you’ve picked the perfect theme, chosen the perfect colors, got your fancy header uploaded and but in tons of hours getting everything just right. Then you notice you are getting no visitors to your site.
I remember when I first started building an income online from home, I stayed up night and day getting every plugin, image and widget just right. I thought, I have this awesome looking blog, I’ll just start writing some content and people will flood to my site. It pains me to think about how naive I was as a newbie marketer. Well I may have been naive but I wasn’t dumb and I quickly began to realize that I need to find effective ways to generate traffic for my site.
Well, let me tell you, over the 8 months or so that I have been building an income working online from home, I’ve found some HOT sources of traffic and since I don’t like to be the only one having fun at the party I want to share with you a few ways to drive traffic.
- Take the time to do keyword research to ensure that your target market is finding your site on the search engines. A little bit of SEO goes a long way.
- Blog your heart out! Blogging is the one of the most powerful ways to build an income working online from home. Blogging is relevant, it is interactive, it creates a since of community and it is the one place that you can showcase what you have to offer to your target community. Your blog is the core of everything you do online and every marketing strategy, social media fan, and article you write should in some way link back to your blog!
- Create content that is relevant and that will help solve people’s problems. As much as you would like to write about any ole’ thing. Any ole thing doesn’t make money. You need to know what your target market wants to know so you can write content that attracts them to you.
- Make sure you are generating backlinks to your content. Submit your blog posts to high ranking article directories and bookmarking sites to build your backlinks. Each time you put a piece of content out on the internet make sure you link back to your site in the author resource box or description box.
- Get friendly with social media. Social media is HOT and it is a great way to build a strong network of followers by searching for others that share common interests as you. Learn how to interact with your fans, followers and subscribers so that you are building a relationship with them. Social media is for networking right? So go out there and share your life, your experiences, your likes and dislikes with your audience. Reach out and connect with people in a genuine way, because you truly want to get to know them not because you just want to get them in your business.
2. Building Your Email List
You’ve heard me say this a thousands times on this blog. The money is in the list. When working online from home the larger your list, the more depth your potential buyers pool is, the more income you will make. By collecting the contact details of visitors that comes to your site (email address and name please!) you are able to start developing relationships with leads that are interested in what you have to offer them. Even if they don’t buy something from you for 8 months, but remain on your list, you still have the opportunity to generate future income from each lead on your list. As your list increases so will your income and the best part about building a list is that you can get repeat business. So treat it with care.
3.The Power in Relationships
So speaking of relationships. I have people on my list that buy almost every product I recommend because I have established with them a level of trust, credibility and responsibility when promoting products that I know are going to help them build their business the right way instead of promoting every single product that looks like it can make me a few bucks. I learned a long time ago that the foundation to any successful business is in the connections you have with your prospects.
Interacting, connecting, and reaching out with genuine interest is so very important, particularly in a social media world where everyone is trying to slap you in the face with the product or business opportunity of the day. Look we all have things we want and need to promote in order to make an income but ask yourself how much more effective you would be at building a loyal following of fans and buyers if you just took the time to get to know them. Ask questions on you Facebook fan page, share details about your personal life, your family, the things you enjoy in life. A relationship is not a relationship is it is one-sided. Give of yourself and I guarantee you will receive.
The same applies when connecting with you email list. It is always important to share valuable information and products that can help your readers – but don’t forget to engage in conversation with them, get them involved, let them know you care about their feedback, ask them what you an do for them. Share your purpose, your vision, your message. Help them to understand why you do what you do. This is what makes you money. This is where the sale is made!
So these are my 3 quick tips to the beginnings of building an income working online. We all have to start somewhere, right? So why not start online the right way.
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It’s powerful. It effective. It can explode your business. So what is an internet network marketing business anyways? The name internet network marketing is a a combination of two industries – internet marketing, a term used for marketing a product or business on the internet and network marketing, a term used for marketing a product or opportunity using word-of-mouth.
If you have been in network marketing for any length of time you have probably had someone in your upline tell you that there is no possible way to build a successful network marketing business online and that they only way to do it is to make a list of everyone you know on planet earth, call them and offer them the chance to partner with you in your business opportunity. Well this is one way to do it but doing it this way also limits your access to pool of resources that can help you build your network marketing business faster and with less rejection if you know how to do it properly!
Now we all know that social media is HOT, HOT, HOT!! I mean smoking HOT! You may be wondering if you can actually build your network marketing business on the internet when all you’ve ever been taught was how to take to your warm market and pass out fliers at the mall.
Well, I am going to show you what it takes to start succeeding in your internet network marketing business, how to do it right, and how to utilize the internet to ATTRACT people who already know about network marketing, want to the the best at it, understand the power of it and are willing to work for it.
Ask yourself this question…Isn’t the best person to recruit into your network marketing business someone who WANTS to succeed?
5 Steps For Starting Your Internet Network Marketing Business
Set Up a Blog!
This is the hub, your headquarters online. This is where you craft and distribute all of the content you create online. I highly recommend you use a self-hosted wordpress blog. Why? With a wordpress blog you own your content and since you are in business for yourself don’t you think you should own your own content? I mean you can get a free blogger or wordpress.com blog BUT this means that they can remove your content if you violate any of their terms or policies.
So if you are a serious internet network marketer the best move is to get a domain name from godaddy.com (use discount code cjc749fat to get a discount off your domain name) and set up hosting through hostgator. It is inexpensive, it’s professional and it is customizable. You can build your blog anyway you like.
A blog is the very best way to get found on google and the other search engines, it’s the best way to build an interactive community of people who share similar interest and it is easy to integrate with social media which can make your blog VIRAL for even more traffic.
Create Quality Content
What do want to learn as a network marketing building your business online? What challenges do you face getting traffic, generating leads or making sales? What strategies and tips have you learned that you know other marketers would love to get their hands on so they can start seeing the results they want? If you can stay in tune to what people need to know and the solutions they are looking for you will become a valuable asset not only to your business but to others as well.
For example, one of the biggest challenges in building an internet network marketing business is how to generate leads. Learn about how to overcome the lack of leads and share what you learn on your blog. By helping other marketers solve this issue you are becoming an authority on the topic and you will begin to ATTRACT people to you who want to learn from you and possibly partner with you in business.
Drive Traffic To Your Content
So what do you do with the quality content you create. You SHARE it! Use social media, forums, and other sites to drive traffic to your blog. You can share your links on Facebook, Twitter, social bookmarking sites such a StumbleUpon and Delicious. Start following people within your niche that share your same interests so you can start driving them to your site.
Build Your Mailing List
Use autoresponder software, such as Aweber or iContact, to start generating leads for your business. When a person takes the time to put their contact details in to your opt-in box, then you know that they want to learn more (or maybe they just want that free gift). You can continue to send them follow-up emails, tips, and training through your autoresponder to build relationship with them. Take a look at the layout of my blog to see how many opportunities my readers have to opt in to my mailing list if they are interested in learning more about internet network marketing. By building a substantial list you have the chance to recruit people into your business as you continue to build trust with them.
Be Consistent
Maybe the most important of them all -BE CONSISTENT. So many times people quit before they really breakthrough in their internet network marketing business because they are not consistent in their daily marketing routine. They don’t see the massive results they expect or “see” others getting so they give up too quickly. When you are consistent you are dedicated to the entire process of building a successful business online, that means that it takes time, hard work and simple implementation. Building an internet network marketing business is not easy but it is simple. Stay the course and the rewards will be more than you could have ever imagined!
If you want to cut down your learning curve and learn how to get your internet network marketing business started right I put together a free live webinar – seats are limited so get your spot now before they are gone. Get it now. This live training will be FREE for 1 day only.
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Andrea Bolder has built a massive brand as the Gold Medal Marketer by combining her winning mentality in Athletics with her entrepreneurial instincts. A track and field Gold Medalist in the 2000 Sydney Olympics, Andrea brings an intense determination to the network marketing community. She now coaches and mentors Network Marketers across the globe on the most effective strategies for Branding and Marketing using the Internet. Register For Her Free Webinar (Worth $97) Here – 7 Steps To Building A Network Marketing Business Online – Spots Are Limited and I Will Put A Price Tag on This Training Immediately After The Webinar Begins! Just Thought I’d Give You A Heads Up!!!!
