Facebook Advertising provides small businesses that ability to market and promote to a highly targeted pool of potential prospects and even with a nominal marketing budget, you should be able to boost your fan count and leads using Facebook’s own social ad feature.
Facebook Ads – hands down – get’s you the most targeted traffic your money can buy.
With Facebook Ads, you bid on target demographics and keywords that appear in people’s profiles. Because of this you know that for a fact that the people clicking on your ad are in your target audience. Think of Facebook Ads as billboards that are only seen by the most highly qualified traffic so you know you are getting the most bang for your buck.
How Can Your Small Business Advertise It’s Fan Page?
There are a number of ways to use Facebook Ads to drive traffic, leads and sales. From gender targeting to location targeting, small businesses can optimize it’s targeting options in the ad setup as well as the ad copy.
Want to target women entrepreneurs, you can do that with Facebook Ads. What about college age men from Minnesota…you can do that as well. That is the beauty of Facebook Ads for small businesses.
Engagement Ads
Engagement ads are advertisements that lead to internal links within your Fan Page – linking to a post or custom tab created on your page. Engagement ads can be used to not only drive traffic to your Fan Page but to garner social proof. Engagement Ads focus on targeting people who are already fans of your Page or friends of fans to tap into your “hottest potential prospects.”
Here are two examples of Engagement Ads:
You can see there is a “Like” button embedded right into the ad which displays the name of a fan who has already liked this page. This “social proof” technique is a powerful way to influence others to engage your Page. People are more likely to “like” a page if one of their friends has already liked it. Just like you’re more likely to visit a restaurant your friend raved about. While this ad may not be driving traffic directly to your website, getting fans to “like” your Page gives a subtle hint to others that they may be missing out on something that their friends are already in-the-know about.
This is powerful in terms of influence marketing and helps your small business continue to build a relationship with your fans.
Creating Your First Facebook Advertising Campaign Plan
While Facebook Ads allow you to compete with larger corporations on a reasonably low budget you still have to know what you’re doing. If you are new to Facebook Ads or not getting the results you desire because you never took the time to map out a Facebook advertising campaign plan for your business let’s do it now!
Step 1: Determine Your Goals
What do you want to achieve with your Facebook Ad? Is your primary aim to direct traffic to your website? and if so, how much traffic are you looking for? What do you consider successful? Increasing your newsletter subscribers? Increasing sales of your products & services? Maybe your primary aim is to drive traffic to your Facebook Page. If so do you have a routine of evaluating your Facebook conversions to likes (which are tracked by Facebook Insights by the way).
A big part of finding success with Facebook Ads is establishing benchmarks and goals from the beginning. When you have set realistic expectations for your Facebook marketing campaigns you can constantly make improvements based on knowing where you’ve started from.
Step 2: Determine Your Target Audience
Take the time to do your research, determine your target market and research the targeting options Facebook has before you run your ad. Pay attention to the Estimated Reach and the Suggest Bid changes are you make adjustments to your target audience. Tweak your target options to optimize your bid price and reach ensuring you get the best price for your campaign.Understand that the more targeted your campaign the more focused your Facebook Ad must be. You never want to find yourself wasting money on clicks from people who ultimately don’t qualify as your ideal client.
Step 3: Map Out A Plan For Your Ad Campaign
What Ads are your attracted to? What Ads do you constantly see popping up on your Page? What Ads do you find yourself continually reading, clicking on and engaging with? Studying other successful Facebook Ads – making a note of the titles, pictures and copy that is used. Take screen shots of Ads that you find yourself drawn to or ones that experienced companies/marketers run on a consistent basis. Set up Ads that # 1 you would click on and # 2 your ideal client would be attracted to.
Run different types of ads. Split test your ads, changing one element at a time to see which ad variation gets the best results. This allows you to track and hone in on what works. Play with different headlines, images, and ad types. Rotate your ads every couple of days to keep them fresh – and ditch any ads that are not performing well.
As you begin to learn what is working withing your niche and what your target audience responds to create a Facebook Advertising strategy you can build all of your future campaigns on. Just remember, that what works today may not work in the future – so the moment your success formula stops working for you – make the necessary adjustments immediately to stay on top of your game!
Step 4: Dealing with your Budget
How much are you willing to spend per lead, per click, per day, per month, per year on your Facebook Ads? Know what you can afford. Start small – $10 a day and increase your budget as your results increase.
Step 5: Track Your Facebook Campaign Success
Stay on top of your Facebook metrics. Know what metrics you need to pay attention to to determine if you campaign is a success. Facebook does an extremely great job with providing insights and even suggestions on how to improve your Facebook Advertising campaigns. Use trackable links (bit.ly, hootsuite url shorter, tinyurl, etc.) to determine if your sale, or lead came from a Facebook ad or another source. If you are directing your Facebook traffic to custom tabs within Facebook use dedicated opt in forms to track conversions.
Creating your First Facebook Advertising Campaign Plan is a simple but necessary part of your overall Facebook marketing strategy. Once you have answered these key questions, you can launch your very first Facebook campaign with confidence by visiting http://www.facebook.com/business/ads.
With all of the speculation and rumored anticipation of when Facebook was going to release the new Facebook Timeline for Pages…in a blink of an eye it’s here. Some major changes took place on your Facebook profile last night, which may have you scrambling or even a little freaked out.
While the buzz around Facebookland is getting mixed reviews about the changes…Facebook rules the social networking world and if you want to capitalize on the juice Facebook can give your business and brand you need to step into the light and go with the flow.
So here’s your Quickstart Guide To The New Facebook Timeline for Pages:
So what are the changes you ask? Oh, there’s a lot of them, but lets focus on the major points you need to know now.
1. When will my Pages get the new design?
The new Facebook Timeline for Pages design can be accessed by turning on your preview now, or you can wait until all Pages automatically get upgraded on March 30, 2012.If you preview your Page today, you’ll be able to see what your new page design will look like. You can also take a tour and learn how to customize it. Only admins of your Page will be able to see the preview or the new design until you publish it, and you can view your current design any time.
2. How do I customize what my Page looks like?
The new Facebook Timeline for Pages design gives you the ability to:
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Add a unique cover photo to the top of your Page
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Star stories to make them bigger
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Pin posts to the top of your Page
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Add milestones to mark key events
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Arrange views and apps below your cover
There will be two primary photos. Your cover photo which gives your Page immediate visual impact and your profile picture which represents your business or organization on other parts of Facebook.
3. Control Your Content
Facebook wants to make sure have complete control over your content. They have introduced weekly pinned posts, starred posts, milestones and change post dates.
Pinned Post
Pinned posts are Page posts that admins have chosen to display prominently at the top of their Page. A pinned post always appears in the top left of a Page’s timeline and has a flag in its top-right corner. A post a Page admin
pins to the top of their Page will remain there for 7 days. After that, it’ll return to the date it was posted on the Page’s timeline.
Great way to highlight the most important piece of content so it’s the first thing people see when they land on your page.
Starred Posts
Star a post anywhere on timeline to highlight it. When you star a post, that post gets larger and takes up entire width of page.
Milestones
Create a milestone which is a new type of story to highlight and emphisize specific moments in your company history. Milestones are noted by the flag icon and use up the full width of page. Examples include new store opening, meaningful events, and new product launches.
Change Post Dates
This allows you to change the post date for your posts so you can add older events in that happened in past.
4. How do I change the default landing view for people visiting my Page?
This feature change right here is probably the most dreaded for marketers and brands using Facebook Pages to
drive traffic to a subscribers list. There is no more landing tab for fans and non-fans. Every visitor who lands on your Facebook Page will see the same timeline. Yes you heard it right – people will always see the timeline view of your Page when they visit it. Views and apps are now easy to find right below your Page’s cover but limited to only a 4 key tabs. All other tabs (up to 12) can be found by clicking a drop down next to the featured apps. You can’t change the default landing view to another view or app, but you can link people directly to a particular view or app on your Page. Find the URL for a view or app on your Page in the web address bar of your browser when you visit that view or app.
5. Facebook Cover Restrictions
This feature here is probably my least favorite…While I love the Facebook cover design feature the restrictions require brands to come up with more creative ways to pimp your Facebook real estate. Facebook covers (which are exactly 851 x 315 pixels allow you to use a unique image that represents your Page. This might be a photo of a popular product, your company logo or a picture of people using your product. Be creative and experiment with images your audience responds well to.
Cover images must be at least 399 pixels wide and may not contain:
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Price or purchase information, such as “40% off” or “Download it at our website”
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Contact information, such as web address, email, mailing address or other information intended for your Page’s
About section
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References to user interface elements, such as Like or Share, or any other Facebook site features
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Calls to action, such as “Get it now” or “Tell your friends”
All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.
6. New Facebook Admin Panel
The new Facbeook admin panel allows you to easily manage your Page and keep up with your Page activity. You can find the admin panel at the top of your Page, above the cover photo and you can hide it from view or expand whenever necessary.
The new Message button help you to have one-on-one private conversations with your fans. The admin panel is a place where you can respond to people using your Page and quickly see how your Page is performing. From your admin panel, you can:
Open the admin panel by clicking Admin Panel above the date selector in the upper-right corner of your Page. To close your admin panel, click the Hide button in the top-right corner.
7. Change Your Fan Page Name
For those businesses and brands who have been stuck with the dreaded “misspelled” or “inaccurate” fan page name, you now have a way to request to change it.
Simply navigate to this link here to request to change your fan page name. I suggest everyone be sure to make the fan page name your actual business name. As brands begin leveraging the open graph, insuring your name is accurate will be key.
Last but not least…
There are several other changes that will be rolling out for Facebook Timeline for Pages. While we may not all like the changing interface of the new Facebook Pages, we have no other option but to deal with them or get left behind. Tap into your creative side (or hire someone who has a creative side) and start learning how to maximize Facebook for your small business and brand.
Facebook is the premier place to get massive exposure for your business, engage with new and/or potential customers and develop a thriving community of raving fans that love your products and brand! Continue to give them what you want and strive for excellence. It’s the Facebook way and it should be the way you build your business as well!
Stay tuned – As more updates and changes pop up, we’ll update this post, so check back frequently.
What do you think of the new changes for Facebook Timeline for Pages? I’m eager to hear your feedback!!
To stay in the know on all the latest features for the Facebook Timeline for Pages sign up for the Go-Guide for exclusive Facebook marketing tips and strategies to grow your business and brand!
The most common word I hear from small business owners as they look to build a significant presence on Facebook is – OVERWHELM!
They think “How hard can it be to set up a business page?”
That is until they look up and find that they have no fans, little to no engagement and they are wasting hours online with no leads, sales, or customers to show for it.
While Facebook is hands down the bests social networking site on the planet for small businesses and solo-entrepreneurs to grow their business for FREE – what good will it do you if your brand is not being seen by the target market that counts?
If you are wondering how your small business can conquer Facebook here are 7 tips to you can use right away to boost your Facebook presence and increase your engagement to build a better business on Facebook.
Focus On Quality, Not Quantity
Yes, it looks cool to have thousands of Facebook Fans and it can provide some level of social proof that you can leverage to boost the popularity of your brand but it should not be the focus of your Facebook Marketing Strategy. You can have thousands of friends, but if no one if engaging, your fans aren’t loyal and you are not providing them the value they need to see you as the go-to resource in your industry – Facebook will not be a success for your business.
Focusing on the quality of your Facebook fans- making sure you are attracting your ideal customer or client- and not quantity will take you further toward your goals. Your number 1 priority on Facebook is to create the most powerful community and fan base possible. Targeted, focused and quality fans engage, interact with your brand, create momentum and buzz, give valuable insight on wants going on at the pulse of your industry, offer feedback and ideas that make your business better.
Turn Friends Into Fans
Why can’t you have the best of both worlds – Friends and Fans!! Boost likes for your Facebook Pages by clicking on the “invite friends” icon while you’re navigating the site using your personal profile persona. This feature is only available when you’re logged in with as your personal persona and not your page alias.
Learn What Creates Real Engagement
Understanding how different types of content increases your level of engagement is key to your success on Facebook. Your focus should not be to simply post content, your focus should be to post content that’s meaningful, full of value and that people pay attention. Videos and eye-catching photos get better engagement response than simple text updates. Also when a fan shares your content with others Edgerank scores that content higher than if a fan simply commented on an update or photo. You will also want to make sure you are updated regularly without spamming. Engagement is really more like a science than an art and it can really increase your facetime and exposure on Facebook if you know how to get people talking about you and your brand.
If you need help with finding out what to say on Facebook to increase your engagement check out this recent cheat sheet: Where Are All My Facebook Fans? – 51 Conversation Starters Guaranteed To Increase Fans [Cheat Sheet]
Give Your Audience What They Came For
Part of conquering Facebook and increasing engagement is knowing what your target audience wants. Learn what interests fans and potential customers have, know what challenges they want resolved, and what types of content they are likely to respond to. Knowing this will help you get more likes and comments on posts.
Mix Up Your Media
People are on Facebook to be educated and to be entertained. Post status updates that stand out from the crowd. Only posting text is a bore. Your goal is to actually stir up emotion in someone when they read your posts. This will create an attachment around your content that will have people waiting in anticipation to see what you will post next. Try to mix in videos, photos, text updates, links, exclusive content, contests, games, surveys or polls, and promotional coupons.
Don’t over complicate things
What makes Facebook so “scary” for a lot of small businesses is that they think they have to constantly come up with super sophisticated, deep content. And while this might sound like it contradicts the previous suggestion in being able to separate your content from the crowd, keeping things as simple as possible is a requirement when asking your fans to do something. Make it easy for them to respond. Guide and direct them by using a simple call to action saying “Like this if…” or ” Leave a comment and tell us.” This will make it crystal clear on what you want your fans and visitors to do when they land on your Facebook page. When you keep is simple,the chances of people responding and commenting will increase significantly.
Post Questions
Asking your fans for feedback is a great way to keep them engaged. It not only makes them feel like they are a part of your business but it shows them that you appreciate and value their opinions. Asking questions (making sure to keep them short and sweet) is a good way to get more comments on Facebook. Who, what , where, how, when, and why.
Talking these 7 steps and implementing them into your daily marketing strategy will help your small business conquer Facebook in no time at all. Remember, be consistent and pay attention to what works for your target market. That will help you build a Facebook community of raving fans who continue to advocate for your business.
I read an article today that shared a shocking but not so surprising stat – 20 million Facebook Fan Pages have 30+ Facebook Fans. At first take that may sound like a whole heck of a lot, but Facebook has almost 845 million users so believe me when I say this – 20 mill is a drop in the bucket. So I throw that little fact out to say this – If your Facebook Fan Page is getting no action – you’re not alone!.
Now while being grouped in the I-have-no-Facebook-fans-club is not something you aspired to when you so excitingly set up your Page, this is something that can be reversed. Your brand and business deserve better than a deserted, desperate Facebook Page so today’s post is dedicated to all you screaming ‘Where are all my Facebook Fans?
The key to a successful Facebook community, one that attracts raving fans and positions you as the go-to expert in your niche begins and ends with engagement.
Engagement means interacting, communicating, and educating your target market. It’s not just about promoting your products and services, it’s about helping others solve their most challenging problems. It comes down to value. It comes down to establishing yourself as a trusted resource that your fans grow to love and respect.
So, if 
you need a little help jump starting your Fan Page and bringing it back to life let’s start with these 51 Conversation Starters That Are Guaranteed To Increase Your Fans!
Ready to start building relationships with your fans?
- If you want better results in your business this year compared to last year, then you have to DO something different this year. What is it?
- What’s your biggest struggle with (your industry)?
- [Ask them what info they need] – What’s your burning question for the day about (insert topic)?
- If you were “famous” for what you do in your industry, do you think that would help your business?
- What events are you looking forward to?
- What’s the most important thing for you to be doing today to grow your business?
- What blogs are on your I-can’t-miss-a-post list?
- Today, what worthy goal are you intentionally working toward?
- If your business keeps doing what it’s doing the way it’s doing it with the people you have now, what will it be like in 5 years? Are you happy with that?
- What’s the one business website you can’t stop visiting?
- What (insert your industry) conferences and events are you looking forward to?
- [Share quotes related to your business] – Success is liking yourself, liking what you do, and liking how you do it. – Maya Angelou
- What’s your favorite thing to do on Facebook?
- I’m most likely to share __________.
- [Leverage the celebrity factor] – Here’s our Andrea Bolder with Les Brown at the LA Business Mixer last week. Definite ‘motivational’ factor!
- What’s one word to describe (your industry)?
- [Ask your fans to submit a photo related to your subject matter] – Have you had your picture taken with a celebrity? Please share and post it on our wall.
- Is your business on Facebook? Shout it out below.
- Are you on Twitter? What’s your handle?
- Do you have a blog? Let us see your skills.
- [Give a ‘heads up’ on upcoming events/announcements] – FOR YOUR EYES ONLY! Facebook fans, stay tuned – tomorrow we’ll have news just for you!
- Who do you love to follow on Facebook?
- Who are your top 5 influencers on Facebook?
- What book should every entrepreneur read?
- [Give them reasons to share] – You’re the best and to show our ‘love’, here’s your link to a complimentary ebook. Yes, you can share! (insert link)
- What’s the #1 thing you want to see on this page that will help you grow your business?
- What’s your #1 goal for next/this year?
- [Share your values and beliefs] – We’re partnering with the World Education Foundation to give back and bring awareness of global education programs in rural Africa and South America.
- What topics do you want to see us write more about?
- [Express Appreciation & Gratitude] – It’s because of YOU that we’ve reached (#) fans. You’re the best!
- What offers do you want to see from us?
- [Share a story about the history of your product/business] – The concept for our guide – Facebook Leads Factory started when . . .
- What excites you the most about (your industry)?
- What leaders in (your niche) do you follow and take advice from?
- [Have Fun with Contests] – The first five people to find our previous post about (insert topic), tag it and share it wins coffee on us!
- What’s your dream job? The one job you would jump up every morning without hesitation for?
- If you could be anywhere right now…where would you be?
- What’s your dream vacation?
- [Share events] – For our fans in the network marketing industry, you just might want to attend the XYZ event being held on . . .
- My favorite thing about be an entrepreneur is __________.
- Tool Talk – Showcase several tips, tricks and tools that make growing your business easier.
- The thing I love most about this time of year is _________.
- Does your Facebook marketing suck? What’s the biggest challenge for growing your business on Facebook?
- What time of day are you most likely on Facebook?
- [Hot tip of the day] – Quick tips that you put in the beginning of your post. Make it a regular
- Breaking News – Did you hear about the new timeline for Pages coming the end of February?
- Did you know… – Use stats, facts or some type of interesting tip
- Deal of the Day – Got a cool promo for one of your products or services? Share it with our fans.
- What’s your #1 (insert your industry) success tip – Share your tips and tricks with us here…
- Have you seen any (your industry) videos lately – Tell us what you’ve been watching?
- What do you want to make happen in the next month, year?
Like these Facebook conversation starters? Help us by sharing it on Facebook and Twitter!
We all know that Facebook is not just for college-kids, wanna be entrepreneurs and desperate brands. Facebook is the mecca of social media marketing for small businesses. Any serious business owner realizes that if they are not leveraging Facebook for their small business, they are missing out on 845 millions opportunities to advertise for FREE!!
But what happens when you want to build a successful business on Facebook but can’t seem to grab the momentum and engagement needed to generate real leads and sales.
Knowing how to use your Facebook Page to engage, interact and communicate with potential customers is key to any successful business looking to promote, market and grow online.
Trust me – Using Facebook for your small business is not as intimidating as it looks – and if my three year old son can work an iPad you can navigate your way through a Facebook Fan Page. So if you are a small business owner, solo-entrepreneur, network marketer, athlete or brand that is still on the fence about Facebook or has built a page but abandoned it because you were not seeing the results you want – let’s bring your Facebook Game back to life!
Here’s a Sneak Peek Into The Facebook Leads Factory So You Know Exactly What To Expect!!
The Facebook Factor
Facebook is fast approaching One Billion members. Imagine what all those visitors, leads and customers will do for your small business.
Why Facebook For Business?
Discover why Facebook is the most powerful marketing tool for the modern business and how this one website alone can become a top traffic source.
Facebook Profiles, Pages and Groups
Discover the 3 basic ways of networking and connecting on Facebook and which one you can’t do business without.
Facebook Timelines
Learn the benefits of the new Facebook Timeline profile that helps you share your life story with friends, attract more leads and spotlight your value.
The Fan Page Advantage
Learn the definitive advantages of Pages that will help you connect your business to the people that count.
Defining Your Goals on Facebook
Position yourself for success on Facebook. Outline a clear vision for your business on Facebook to ensure success.
How To Set Up Your Page
Learn the tricks to customizing your Business Page to make sure you stand out in the increasingly noisy world of social media.
Facebook Insights
Get the nitty-gritty on Facebook Insights and how to use this powerful tool to help you optimize your content creation and how you engage on Facebook.
Facebook Welcome Tabs
Learn how to create a killer welcome tab that generates leads and likes. Discover the tactics for creating landing tabs that attract the right people and increase optins.
Fan Page Lead Generation
Don’t have a Facebook optin strategy? We’ve got you covered. Learn the best strategies for building a Facebook following that translates into massive amounts of leads for your business.
Content Creation
When you can post status updates that direct thousands of leads at once to a capture page, you are building your list in such a powerful way. Discover the exact kind of content you need to create to generate buzz on Facebook.
Automating Facebook
Who has time to waste? Less work is the best work. Learn how to use the right tools to put Facebook on autopilot, so you always have current, value packed content streaming on your Page without the extra effort.
Increase Your Facebook Engagement
Dive into the details of how to engage, connect and get the conversation started with your Facebook community to create a thriving following and drive more free traffic to your Page.
Powerful Status Updates
Facebook can be a catch 22. No engagement means even less “face time” in the news feeds. Scoop up a few tips to get the conversation started so your Fan Page doesn’t become a ghost town.
30 Minute Marketing Map
Facebook marketing does not have to be time consuming but it does have to be productive. Learn the 30 minute system that will consistently give you most return for your efforts on Facebook.
How To Multiply Your Influence
The type of people who follow or friend you are more important than the numbers! Discover how the pros find industry leaders with the most clout and get the attention of people who matter.
Inside Out Facebook Promotion
Get famous on Facebook. Here we’ll reveal how you can strategically promote your brand and business inside and outside of Facebook for maximum exposure and engagement.
Website Integration
Leave the technical set-up to us. From autoresponder integration to widgets on your website. We’ll show you which social plugins are a must and all the places you can use them to up your social proof.
Turning Facebook Into A Sales Machine
Can Facebook really make you money? Absolutely! We’ll show you how to turn engagement, likes and fans into profits…giving you step-by-step instructions on how to make it dummy-proof and as easy as possible for people to buy from you.
Facebook Metrics: How To Measure Success
We’re revealing the key factors to truly measuring your success on Facebook. We’ll teach you the numbers you’ll need to keep track of to ensure your marketing efforts are moving your business in the right direction.
What Not To Do On Facebook
Yes, there are things that you should not EVER do on Facebook. Learn how to keep from looking like an amateur on Facebook and being run out of town in shame because you didn’t know how to play by the rules!
Facebook Bonus
The Facebook Leads Factory is just the beginning. This book is the gateway to a lifetime of FREE bonuses, cheat sheets, tools and strategies that will only be revealed through our Exclusive Facebook Leads Factory Insider Community – which you will instantly become a VIP member of when you purchase this book!
AND So You Can Be 100% Sure Your Facebook Fan Page Rocks & Your Business Becomes Famous on Facebook…
In ADDITION to the training you’re about to get with Facebook Leads Factory you’re going to receive instant access to:
Bonus 1: The Facebook Marketing Lab
A collection of ALL-THINGS-FACEBOOK. This hidden page will have you drooling! Here you’ll find a vault of Facebook guides, tips, videos and more. As a Facebook Leads Factory Insider you’ll have unlimited access to exclusive Facebook training and tutorials. Use this page as your go-to-resource when it comes to building your business on Facebook!
How cool would it be to have 24/7 access to such awesome Facebook Marketing training – right at your fingertips!
Bonus 2: Facebook Chat-Ups Swipe File
Are your Facebook status updates getting no play? It’s time to get people talking. I’ve included my swipe file of Facebook Chat-Ups that will definitely get the conversation started. Full of great examples that you can literally cut and paste right into your Facebook status box, you’ll never have to worry about getting likes and comments again.
Say good bye to the tumbleweed sweeping through your Fan Page and get ready to be the life of the Facebook party!
Bonus 3: Facebook Marketing Schedule
Use this Facebook marketing schedule as your go-to guide to knowing when and where to post updates on Facebook. We’ll take all of the guess work out of your Facebook marketing routine so you know what to do when, where and how.
I’m making it as easy as possible for you to get in and get out while increasing your Facebook activity and creating the engagement you need to make a splash in your industry.
Get your on-demand digital copy of Andrea Bolder’s Facebook Leads Factory.
If you are a networker, entrepreneur or small business looking to get more Facebook fans, generate leads on Facebook and turn those leads into profits, there is a really great addon you need to know about.
If you have an email account and are using Gmail, Yahoo Mail, AOL or any other web-based email client, you need to checkout WiseStamp.
How many emails do you send a day, a week, a year?
Think of just how many more Facebook fans you can drive to your Facebook Fan Page with each email sent.
Wisestamp gives the average business owner or online marketer the opportunity to have an eye-catching yet professional and high-performing email signature that keeps everyone updated on the company’s latest social updates. You can add a hotlink and/icon for any number of your social networks including a Facebook icon linking to your Fan Page in every email you send out.
Wisestamp also allows you to embed your own rss feed, include your latest tweets, among other cool features. you can completely customize your email signature with fonts, colors, text sizes, links, images, and icons giving you creative control of your email signature.
What a great way to promote your Facebook Fan Page and let people know what’s going on with your business with every email sent.
There’s not a better free way to get more facebook fans than going after everyone you already have a relationship with.
Are you promoting a new product, affiliate or service? Edit your signature with a few clicks of the mouse and let everyone know about it. Free advertising.
WiseStamp is extremely easy to set up and use. They also provide a step by step installation guide to help you get your web-base email signature up in no time flat.
If you are looking for super simple, free ways to boost your Facebook presence and drive traffic to your Fan Page, Wisestamp is one app you should install today!
Now Here’s What I Want You To Do
Go grab WiseStamp now and start connecting with your current clients and leads and start adding them to your facebook fan following.
If you found this article helpful, share it with your friends.
I hope to help as many people as possible with my free content, and I need you to help spread the word. So, thanks a million.
If you’re looking for even more great ways to increase your Facebook Fans and start generating more leads and driving more sales right from your fan page, make sure you take a look at one of our newest facebook training articles, where I guarantee your fans will skyrocket in just a few days.
Have any Cool Tips To Increase Your Facebook Fans? Share them with us here: Tell Us Your Coolest Trick For Increasing Your Facebook Fans
Facebook as we know is a great place to generate leads online. In fact, with 800 million users and counting, entrepreneurs and small business owners looking for a fresh pool of leads for their products and services should never have an excuse for not knowing where to get customers.
Your audience, your customers, your business partners are all on Facebook.
Now knowing where your audience is is one thing but being able to capture those leads and drive them back to your site is another. As an online marketer your #1 priority is to drive traffic from your Facebook Page to your email list where you can continue to market and promote your products, services, and business opportunities.
But how do you capture leads from your Facebook Page?
You do this with an autoresponder. An autorosponder allows you to create webforms or opt-in forms that you can integrate right into your Facebook Page. This blog post is going to walk you through the steps of integrating an Aweber (my email marketing service of choice) webform on your Fan Page.
Autoresponder Integration
Step # 1: What you want to do is login to your Aweber account. This is an affordable email marketing service that will provide you a way to build you list, create optin forms and follow up with your subscribers. You can click on “pricing” to get an idea of the various packages and plans. You get up to 500 subscribers for $19/month so that is a great place to start and they offer a $1 trial for the first month. There are other options such as getresponse that are a little less expensive and allow you to build your list as you grow in business but I use Aweber because in my opinion it is the best out there and have excellent email deliverability.
Step # 2: Go to the “my lists” tab. Click the “green button where it says create a new list”. Give your list a name. In the basic settings section you’ll want to add and update your information. Give your list a description, who the email is from along with a contact address. You can also enter an email address to receive an email every time e new subscriber is added to your list. Click on save settings.
Step #3: Add your company info, website and email signature. Make sure to include you website address, phone #, skype ID and Fan Page so you make it easy for people to connect with you and find you. You can enable social media sharing where you can integrate with Twitter and Facebook. By default I share every broadcast message on my Facebook Fan Page. Once this is complete, save your changes.
Step # 4: In the Confirmed Opt-in tab you can create a customized confirmation message when people opt-in. When you are first getting started I would not enable to double-confirmation feature, you want your subscribers to be able to get your follow up messages right away. So click OFF. Save your changes and now your list has been created.
Step # 5: To create the optin box we need for your Facebook Fan page you’ll want to click on the tab “web form”. Click on the button “create a web form”. Here you can design the look of your web form. There are a bunch of different options and templates to customize your form. Choose the one that best fits your brand or style. You can edit colors, change the headline, and add a new field. You can change the content in the privacy label, you can resize the form, make it bigger, smaller, etc. There are a lot of options you can play around with it until you get a form you like.
Step # 6: Once you save your webform, move on to settings and give your form a name. Next you will want to add the url to a thank you page. This is the first page a new subscriber will see once they optin. You can choose default or you can redirect them to a custom thank you page of some sort where they can get instructions on what to do next – Like check your email for your download link to your free gift.
Step # 7: Next click the tab “I will install my webform” and choose either show javascript code or show html code. Copy this code, go back to your Fan Page and click on “settings to edit“. So now your are going to click on source, determine where you want to place your aweber opt in form, then right click and paste the aweber code. Click save and check the page to see the optin form.
You can play around with the size, the color, you change the design, etc. Do not forget to test the optin form to make sure it is working. When new leads opt in through your form they will get a thank you or they will stay on the page if you put in your Fan Page as the custom thank you page url.
Autoresponder Follow Up
So what do you do once you get leads on your list? You’ll want to setup your autoresponder account to send follow up messages.
Step # 1 Login to Awber
Step # 2 Click on messages, then choose follow up. The first message you want to create is a Welcome or thank you for subscribing email. You can put in the subject line – Thanks for subscribing (personalize with leads name). In the body you can add Welcome valued subscriber to the “Whatever Your Fan Page Name Is“, Here is you free gift and give them a link to direct them to where they can access their free gift, or download their offer. Add your contact details and any other info you want them to have.
Step # 3 Once that is complete schedule the intervals you want your follow up messages sent out. Choose “0” (zero) for the first interval because you want this to be sent right away. When you create your second follow up message you can put for interval “1” and that email message will be sent 1 day after your welcome email.
So there you have it! 10 Steps to integrating your aweber opt in form on your Facebook Page. Now go out there get you some leads!!
Want More Network Marketing Tips? Check out The Go Guide (it’s Free) for weekly updates on growing your business with social media.
This is a public service announcement! Facebook is here to stay…not going anywhere…nope…at least no time soon. So if 
you are still running away from this social media behemoth, putting your head under the pillow wishing it will just go away…this is one last ditch effort to get you to understand the benefits Facebook can have on your business and why if you don’t man up, your competition is going to leave you in the dust.
This post is not to hype you up on the power of what a social media marketing campaign on Facebook can do for you, but to give you a realistic and thorough view of how Facebook can enhance your connections, customer engagement and cash flow to your brand or business. This post is to educate those who are still on the fence about social media, Facebook in particular, but are looking for real business building strategies that can get you results with less effort.
WARNING! This post is super long. So if you don’t have more than 15 minutes you may want to bookmark this page so you can come back and finish it up later.
I was thinking about creating a multi-part blog series or even a mini ebook, but I thought what the heck…why not just give you the Facebook strategy you want, right now, so that you can begin to learn, implement, share and teach others on how to effectively launch a social media marketing campaign on Facebook for your small business. No hoops, no opt-ins, no links to download. Lucky you!
Here is what I am going to do though:
I am going to lay out for you 15 Steps To Launching A Successful Social Media Marketing Campaign On Facebook
So if you are ready to go, let’s get started.
Oh, but hold on, before I give you the 15 Steps To A Killer Facebook Launch, Why Facebook?
Facebook is the KING of the internet with over 800 millions users. Yes, it reigns supreme as the #1 website on the net and it isn’t showing signs of slowing down anytime soon. 80% of all Americans use a social network and Americans spend more time on Facebook than any other U.S. website (Nielsen). Your customers are there.
Are you using Facebook to the best of your ability and do you really know how to market your products and services on it?
If you don’t do anything else, get your business on Facebook. It should be an important part of your marketing mix. It helps with branding, connecting with potential customers on a personal level, and differentiates your business from competitors who aren’t using Facebook. The result: Driving more traffic, increasing sales, and a number of other benefits. You may be one connection or “like” away from your business breakthrough.
Now there are a million and one guides, manuals, reports, videos, workbooks, and ebooks on Facebook marketing for small business but if you are reading this post and are not having success of Facebook or still trying to figure out how to attack this social media giant, then I promise you this. Go through each of these 15 strategies, get in the game, and starting playing ball. I’d be absolutely floored if you didn’t see a significant improvement in your connections, your customer engagement, your social media clout and your sales.
Step #1 – Listen To Your Target Market
To be successful on Facebook (or any social media platform for that matter) you have to know where your target market is hanging out. Where are they from? What do they look like? What are their interests? What groups are they active in? Are they influencers?
Good thing for you that Facebook, actually tracks all of this information for you. (learn more about Facebook insights here)
If you are listening, you’ll know where your audience is…and only when you know where your ideal customer is can you effectively begin to engage and connect with them in a way that cultivates relationships and puts your brand and business in a position to be seen and heard by the right people.
Strategy #2 – Find The People With The Most Clout
Who are your influencers. A research report from Meteor Solutions found that the type of people who follow or friend you are more important than the numbers. Influencers are the people who create viral action, who share content that drives a flurry of activity. Influencers create value in the social media space, because you can measure your success based on their activity.
An influencer can post a status update and immediately create buzz by the number of comments, shares, likes and reactions it gets. How does this help you? This helps you know what topics are hot. It helps you determine what people are interested in. And it gives you the opportunity to know exactly who you need to get in front of on the social media scene.
Facebook has a number of influencers that just by association can increase your brand’s clout and credibility. When you can strategically place yourself in front of these influencers, the potential to develop life changing relationships with them exponentially increases. So take advantage of their social media cred to help boost your own.
Amy Porterfield, suggests creating a list of 25 key influencers and connecting with 5 of them daily. You can go to Twellow, Listorious or do targeted searches on Facebook, YouTube and Twitter to find out who’s making waves in your industry. Make comments, share their links, answer their questions…
New Breed Entreprenuer Tip: Never, ever, ever insert a self serving link back to you in someone else’s comment feed. It’s tacky. You want to provide value in a way that does not impose on the influencer or make it’s fans feel uncomfortable. Take the time to go to their blog and comment there as well. Be consistent and you will eventually raise a few eyebrows.
Strategy #3 – Find Your Blueprint For Success
Everyone needs someone to model their success after. You’ve created a list of 25 influencers. Now pick one or two that you can model your social media strategy after and stick to what they do until you get results. Success breeds success and if you learn and apply you’ll cut your learning curve in half and start seeing significant results faster. Trial and error is for people who have time to waste…and I don’t know anyone who can afford to waste time, so stay in the loop on what your chosen influencers are doing on a daily, weekly, yearly basis to build their business online. Read their posts, subscribe to their RSS feeds, opt in to their newsletters, watch their videos, follow them on Facebook, Twitter, and any other social network they participate in. Become a student of success.
Don’t over analyze, don’t doubt the strategy, or make things more complicated than they need to be. Just go for it. Take massive action, master your game plan and stick it out.
Strategy #4 – Have A Strong Social Media Image
Presentation is everything online and in the increasingly noisy world of social media, you have to stand out on Facebook. And you do this by looking the part of a professional that can deliver quality content, services and products while building down-to-earth, authentic relationships with potential prospects and business partners.
Get a Facebook profile page that people can connect with: If you are a personal brand or solo-entrepreneur, please no pictures of your dog, cat, or car as your profile pic…that’s for both your personal and fan page. FYI…Anybody can upload a picture of a hot, exotic luxury car…doesn’t mean you’re an industry leader, doesn’t mean your products don’t suck, doesn’t mean you know what you’re talking about or that you can create solutions for others. For all we know you’re still living in the basement of your parents apartment pretending to be a guru instead of living the guru lifestyle – which is helping and empowering others to live better lives.
Exotic Cars + Facebook Fan Page Pic = You’re So Lame!
Here are an example of Social Media Examiner’s Facebook Fan Page…They are definitely getting it right (as they do with everything to do with social media):
Here is a really great tool that my good friend Donna Valdes turned me on to. It’s called PageModo and it allows you to create a custom business Facebook Page for FREE. You don’t need any special skills, no html code and the pages are beautiful!!
Next!
Strategy #5 – Upload Images That Put The Spotlight On Your Products & Services
This is an extension of Strategy # 4. There are 5 photos that appear right at the top of your profile pages. Use them wisely. The pictures you place in these 5 prime spots should showcase your products, services and skills. It should paint a story of who you are, what your brand is about and the value you bring.
Make sure your photos are captivating, eye-catching and fun! Images are powerful in increasing social media engagement and bright, colorful, fun pictures is what catches people’s attention and moves them to increased engagement.
Also, always make sure you include descriptions to each photo you upload including a link to your blog, company bio or product page. You can also add a link that directs people to your lead capture page or opt in page (which I highly highly suggest you do). I recommend you create multiple lead capture pages or info pages (keep them in a notepad file for easy reference) that you can direct fans to.
Pictures give your Facebook friends a peek into your life as an entrepreneur and a person. The pictures you post convey a message about who you are and the type of lifestyle you live. Strategically share images that paint the story of what you are all about.
While we are on the subject of creating stories with pictures…Make sure to check out the new Facebook Timeline feature. It’s finally released and a really great way to tell your life story through your profile.http://www.facebook.com/about/timeline
Strategy #6 – Tag, You’re It
Yes tagging is good when done strategically and tactfully. When you upload photos to your Facebook Fan Page, tag each photo with your page name. The next step is to get the attention of an influencer. Do this by tagging your photo with the influencer’s name using “@name”. You are essentially giving them a social media shout out. You want to let them know in your description why you are tagging them. Please make sure it is relevant to their message, perhaps the photo is in response to a challenge or comment made in their status update.
You are taking the time to tag an influencer not only to increase your chances of getting their attention, but to let them know you support them, that you are listening, and that they are important to you. Be genuine. Just because they have social media clout doesn’t mean you have to like them. So if that is the case, don’t tag ‘em.
Tagging when done right is a win-win for you and the influencer.
Here is a simple example of how to utilize tagging the right way:
Say you just launched your very first training program and you want to promote it on Facebook. Use this strategy here…
- Upload a picture of your new training program. You could use a logo, banner, or a screenshot.
- Add your description of the photo and include a link to the new training program.
- Tag the picture with your own name, your fan page name or business page for your new product, then tag your influencer with their fanpage name (@influencersfanpagename).
- Next you’ll want to make sure you include a link to the picture in your status update to the influencer’s Facebook fan page, where they are promoting their services or products.
“I am really excited about the launch of my new training program “name of your product” which you can get a sneak peek at here “http://yourlink”. I want to thank “@influencersname” for inspiring me to move my butt and giving me the blueprint to follow with her program/book/training.etc @influencersfanpagename.
Quick Tip: Make sure you like the influencer’s page first. This way the tagging strategy is done properly and the influencer’s fan page will populate in the drop down list when you go to tag them.
Strategy #7 – SEO Your About Me
Yes, your info page is not just where your Facebook fans come if they want to learn more about you, it’s a tab that Google needs so they can know more about you….and while no ones else may care too much about what you have to say about yourself, Google cares.
Go to your Facebook Fan or Business Page, click “edit profile” button, click basic information and in your “About” section, insert your blog or website url, along with the most relevant keyword(s) situated toward the beginning of your about me blurb. This way your fans can see it on your profile page…Here is an example of my blurb.
About Section
About Section Extended
Notice the keywords social media marketing are the very first words I start my description with…then I sprinkle other important target keywords throughout the rest of the description. Also notice, I’ve added my blog url toward the beginning and end of my description.
Social media marketing tips at http://andreabolder.com. How can I serve you? Ask me anything about social media, entrepreneurial mindset or making money online to get in depth answers on how you can up your business game! http://andreabolder.com
Strategy #8 Optimize Your Facebook Bio
Next you’ll want to create a more robust description of who you are and what you do by optimizing your biography. Be real, be authentic and entertain. Don’t be silly or write stuff that you “think people want to read“, but create copy that will draw fans in and keep them wanting to read more about you and your business.
Keep the tone conversational, keep it light as if you were talking to a friend over a cup of coffee. When you can create content that actually resonates with others in a language they understand and can relate to, not only are you building rapport you are establishing a connection that can lead to conversation, communication and conversion.
Include links throughout your bio that direct fans to learn more about you outside of Facebook. The more engaging your bio the more traffic you’ll drive to your external sites, so take time to think about what you are writing.
Also, make sure to sprinkle your target keywords in your bio and in the “Personal Interests” section.
Take a peek at mine…
Notice that the very first thing I placed in my biography section is a live link to my about me page on my blog: http://andreabolder.com/about (Please don’t bore your readers with a long, drawn out dissertation of your life story on your Facebook Info Page… prime them with a short, juicy, mini-bio that is straight-to-the-point and makes a good impression…leading them to click on your about me link to learn more about you!
New Breed Entrepreneur Tip: Don’t be afraid to brag on yourself a little bit. It shows you are confident in your skills…just make sure you can back it up!
Strategy #9 – SEO your Status Updates
You have to know the keywords and trends that are going to get people talking about your business and brand. Do your research! Identify the topics and keywords that are important to your business. This means paying attention to the lingo, terms and conversations floating around within your target market or niche. When you continuously see and hear the same words, phrases, or terms, this should be a hint to you that you may want to start talking to your audience using the language that will get their attention.
For example, If you’re in the real estate industry, you would investigate forclosure, loan modification, property value and so forth. Keywords should reflect what’s important to your business and what your potential customers are actually searching for.
When you are consistently searching for new keywords and staying informed on new trends you’ll find you are better equipped to reach and help your target audience.
Strategy #10 – Offer Conversational Status Updates
If you are serious about building your online clout and presence, a big part of being social is opening up conversation to others. Ask people questions that prompt simple answers? You should be posting 2 -3 updates a day that encourage communication and comments. You don’t need to get too deep, just ask questions that will get the social media party started. Think ice breaker…
If you are trying to get the attention of an influencer, make sure to tag them in your update.
Strategy #11 – Create Your Bribe
Social media is very much an “I’ll show you mine if you show me yours!” type of culture. If you want to increase engagement you have to be willing to give up the goods. Have a free ebook, report or guide? What about a free video course, webinar or audio?
I personally believe you should format your page in a way where the viewers must “like your page first” before they get access to your free content. While you don’t necessarily need them to hand over their name and email address (called a double opt-in) to get access to your freebie, I do suggest that at the minimum you have them click like before getting access.
New Breed Entrepreneur Tip: Monetize Your Freebie. Strategically and tactfully sprinkle affiliate links or links to your own info-products throughout your free report or guide. Use a number of different call to actions that get your reader to move to the next step of the process, which could be getting them to your blog, or on to an email list or to a sales page.
Example: For more tips and strategies that will double your results in half the time, visit me at blog at “insert your link here”.
Always, always, always give away your best content. You want your fans to feel like they got the best end of the deal. Nothing is more annoying than liking, opting in, or purchasing something then feeling like it was a total waste of time.
Create content that is hypnotic, packed with value, and will not only keep them coming back for more, but have them raving to their friends and peers on how great your information was.
Strategy #12 – Use Paid Facebook Advertising
Be proactive and get a little aggressive with your engagement by creating a Facebook Ads campaign. Create an Ad that has a hypnotic headline, an eye-catching picture (bright colors, images outlined in red, hot girls – all tested to increase clicks!) and a simple but compelling call to action.
Since you are paying for advertising time, make sure you stay on top of your Facebook campaigns to see how they are performing. Any campaign doing poorly, snatch immediately. You don’t want to waste money because it can add up quickly.
Perform split tests to see which campaigns give you a better return on your investment. Take screenshots of ads that you would click on, that catch your eye or have garnered a lot of likes. Keep them in a folder called “Facebook Ad Samples” so you can use them as models for when you create your own Facebook Ad campaign.
Strategy #13 – Integrate Twitter With Facebook…Or NOT!
It is my personal opinion that you should not use any application that feeds ALL of your Tweets to your Facebook page. I’m a fan of Twitter, not a Fan of feeding your entire tweetstream onto your Facebook wall.
Some people send a tweet out every 5 minutes. Can you imagine how utterly ANNOYED your Facebook fans would be if they were getting notifications from you every 5 minutes 24/7? How about Super ANNOYED!
So unless you don’t tweet very often I recommend you using this really cool app that Facebook guru, Mari Smith, turned me on to called Selective Tweets.
Selective Tweets lets you update your Facebook status from Twitter – BUT you can choose which tweets you want – just end a tweet with #fb when you want to post it as your Facebook status – simple!
If you want your fans to have access to your entire tweetstream from Facebook, you can also pull in all your tweets onto a tab using an app like Involver.
Strategy #14 – Integrate Video Into Your Facebook Marketing Strategy
I probably don’t have to tell you how powerful video marketing is, but when you combine video on your Facebook landing page it can boost your traffic and increase conversions.
Video Marketing is one of the fastest ways to build an online presence and create viral exposure for your business.
One of the fastest growing marketing mediums being used by online marketers today, video marketing offers incredible potential when you pair it with Facebook. Video marketing can take your business to “celebrity status” helping you to build brand awareness and creating rapport with your viewers.
Although you can post your YouTube videos directly to Facebook, I suggest using Facebook’s video uploader.
Why?
If you post your YouTube videos to Facebook by cutting and pasting the embed code straight from YouTube you’ll find that if your viewers click twice they will be promptly swept away from your Facebook page landing on your YouTube channel.
Unless your goal is to build your YouTube subscribers on Facebook you NEVER want to take your fans away from your Facebook page or blog. They may never come back.
The ultimate goal with social media is to always drive traffic to you, not away, with the final destination place being your BLOG! So let’s get in the Strategy # 15
Strategy# 15 – Tie Your Blog To Facebook
So speaking of blogs…as an entrepreneur and business owner looking to build up your online presence, a WordPress blog should be a top priority. Google loves blogs. They are interactive, constantly changing and a great way to create a community of loyal followers….and your Facebook marketing tactics should include ways to get your fans back to your playground…your blog.
Your blog is your prime piece of internet real estate. It’s the one place where you can showcase your message. It’s your house and it’s where people will get to truly know and understand you and the the value you provide.
So you may be thinking, that sounds good but I don’t have time to blog…
Don’t think you have what it takes to maintain a blog? There’s a ton of PLR (private label rights) content that is already written for you. No more writer’s block. No more struggling to create content. Simply tweak the pre-written content to give it your personal voice and hit publish. With PLR content, it will free up your time so you can focus more on your business while putting out content that will build your credibility and establishing you as the expert!
My favorite PLR content for network marketers, internet marketers and affiliate marketers is Nicole S. Coopers MLM PLR Store. High quality content (alot of PLR is junk), affordable and there’s only 200 licenses available for each piece of content released. So you should have no excuses when it comes to having a blog.
So once you got your blog up and running, how do you attach your blog to your Facebook page?
- Use the Facebook app Networked Blogs to tie your blog feed. Takes less than 5 minutes to set up and will help you build your brand across the social networks.
- Placing a Facebook Like Box In Your Sidebar: Get the code here
- Adding Facebook Comments To Your Site. Here’s a post I did not too long ago on installing Facebook Comments Plugin To WordPress
- Having Facebook Like and or Share Buttons: There are a ton of plugins, like Facebook Social Plugins, you can use to add Facebook buttons to your site. I recommend having a plugin that allows Facebook shares toward the beginning and end of a post.
So you’ve read the entire post! Woohoo! Good for you. Now all you have to do is start applying what you’ve learned. Building a brand on Facebook is not about setting up a Fan Page or Business Page and hoping fans will come to you. The whole “build it and they will come” philosophy doesn’t work too well with Facebook. You have to be strategic, you have to have a focused message (if you are a social media marketer, don’t talk about how to fix cars) and you have to constantly be adding value to your community.
Success on Facebook is possible. People are creating more connections, more customers, and more cash flow on Facebook than on any other social network. Release the overload…find strategies that work and stick to them. Take these 15 Steps To Launching A Successful Social Media Marketing Campaign on Facebook and make it happen for you and your business!
Did you find this post helpful? Maybe you have a Facebook strategy that you think is worth sharing? Leave a comment and let us know what’s working for you?
Cheers!
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Want More Social Media Tips? Check out The Go Guide (it’s Free) for weekly updates on growing your business with social media.
Using Facebook to grow your small business online may seem overwhelming, but it is a really great way to build your presence, get more fans and grow your customer base. Facebook is the perfect platform to showcase your products, services and websites for free online. With over half a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you.
It’s no big secret that using Facebook to grow your small business online can be highly beneficial, especially when your marketing is done properly. It’s not enough to simply register for an account. There is much more to marketing on Facebook than just creating a profile.
In this article I am going to outline for you a few important to implement Facebook marketing tips that will help you to grow your small business online using Facebook.
Facebook Marketing Tips – #1: Know Why You Are On Facebook
Why are you on Facebook? What are your goals? How will using Facebook grow your small business? If you think that Facebook marketing is as simple as posting your company link everywhere and hoping people click on it, think again. It just doesn’t work that way. Your goals should be:
- To keep your fans engaged
- Establish a good reputation
- Build a loyal community of followers
- Drive traffic to your website
- Build your email list
Keeping your fans engaged is the key. You must create a community they love being a part of. This is the strategy I use to building my Facebook Fan Page.
Facebook Marketing Tips -#2: How To Get More Fans
If you are new to Facebook you’ll need to start finding ways to build your fan base right away. The best way to start building your fans is to invite people you already know to endorse your fan page. If you have an existing email list, send out a quick email broadcast or create a blog post and direct people to your new fan page.
Once you get 25 fans you can customize your Facebook Fan Page url. It will look something like this: http://Facebook.com/thegoldmedalmarketer
As your fans gradually continue to grow you can ramp up your Facebook marketing!
Facebook Marketing Tips -#3: Grab Their Attention!
With thousands of Facebook Fan Pages out there, you need to find a way to stand out from the crowd. Draw fans in with hypnotic headlines that catch their attention and make them want to click the link in their newsfeed to find out more. Post photos with colorful images that are eye-catching. The point is to get a little creative – if you can’t grab their attention it really won’t matter if you are using Facebook to grow your small business or not because no one is every going to see you anyways!
Facebook Marketing Tips -#4: Engage.
Once you’ve gotten your fans attention, work on building a relationship with them. Take the time to share personal details about yourself and your life. Get feedback and ask your fans questions about what they are looking for in their own businesses. Connect with your fans by thanking them for their comments and when they share your content. Let them know they are appreciated and that you are paying attention to them. People love to be recognized and by extending a small gesture to let them know you care they will want to come back so that they can learn more about the person who is behind the business.
Facebook Marketing Tips -#5: Value Is King!
When you know what your fans are looking for and what challenges they want to resolve, you can provide those solutions to them. Providing value to your fans will build trust and credibility. You’ll be seen as an expert in their eyes and this will leads them to your products and services.
Always put yourself in your fans shoes and think about the problems that they face. Write a blog post, create a video or write an ebook that outlines how they can solve their problems. How To guides work very well when providing valuable solutions and are easy for people to follow. Your fans will love you for it!
Also direct your visitors to a capture page by adding a call to action at the end of each blog post or video. All you are doing is telling your visitors exactly what to do next.
Facebook Marketing Tips -#6: Call To Action
Once people start interacting on your Facebook Fan Page, asking questions, posting comments, reading your content, liking your status updates and telling you what they want, ask them to help you grow your page. Remind them to share your page with their network of friends and fans and by doing so you’ll find that your fan base will start to grow. Soon you’ll look up to find you have fans being added every single day and you’ll start to notice small increases in the traffic to your websites and in your sales all by using these simple Facebook marketing tips to grow your small business online!
Click The Link Below To Find Out More On…
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Andrea Bolder has built a massive brand as the Gold Medal Marketer by combining her winning mentality in Athletics with her entrepreneurial instincts. A track and field Gold Medalist in the 2000 Sydney Olympics, Andrea brings an intense determination to the network marketing community. She now coaches and mentors Network Marketers across the globe on the most effective strategies for Branding and Marketing using the Internet. Want To Drive More Traffic, Generate More Leads and Sign Up More Reps? ===>Get On The List!
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