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HOW TO TURN YOUR BLOG POSTS INTO AN EBOOK (FREE EBOOK MARKETING PLAN)

EaEZ Money Marketing Plan

 If you can write a blog post you can right a book!

As bloggers and brand builders it’s easy to get caught up in trying to launch big courses, exclusive masterminds and workshops. But, if you’ve been blogging for more than a year, you probably have a nice little collection of posts collecting dust in your archives. So if you are looking to make some easy money, there is no easier way to make money blogging than to turn your FREE posts into a PAID ebook.

Why ebooks are a great idea?

  • Ebooks take literally no money to create.
  • Ebooks can be delivered to your customers for FREE.
  • Ebooks are a great way to establish yourself as an authority.
  • Ebooks are low risk for your readers, high reward for you.
  • Ebooks can be accessed on the go, making it easy for customers to consume.

I’m sure I can list a thousand other reasons why ebooks are a smart idea, but i think you get the point – ebook are the bomb.com!

I wrote my first ebook, as a budget-conscious entrepreneur who wanted a way to make more money without killing myself just to make a buck. After two years of testing out what seemed like a gazillion ways to earn a steady income online, I found that ebooks were an affordable, not-so-unique-but-very-effective way to create automated passive income by simply sharing what I know.

Ebooks have allowed me to:

  • Build an email list of over 7000 perfect fit fans that eat up my products and services.
  • Rake in $4800 in ONE DAY!
  • Attract influencers and industry players for collaborations.
  • Increase my blog traffic by 8000%.
  • Help my clients earn hundreds of thousands of dollars online. Boom!

Now here’s the best part. You can create and sell ebooks for easy profits, too. That is, if you know what to do. So today I am going to share with you how to create an ebook using your most popular blog posts. I mean really, it couldn’t get any easier! Follow these steps and you’ll have an ebook ready to launch by the end of the day.

EZ Money Marketing Plan

HOW TO FIND YOUR NEXT EBOOK WITHIN YOUR BLOG!

So like I mentioned before – You should have a nice stash of posts in your media library. The first step is to search for posts that are good candidates for an ebook your readers would want to buy.

 STEP 01: SEARCH YOUR MOST POPULAR POSTS

Open up your WordPress dashboard and click on “Posts”. As you browse your blog posts, you’ll notice recurring themes. For example:

  • branding tips for new blogs
  • course creation for newbies
  • blogging tips for solo-entrepreneurs

So to find these recurring themes:

  • Filter your blog posts by “Category” to see how many posts you actually have under each topic. You want to have at least 5 high quality posts.
  • Use the search bar on the front end of your site to search by keyword(s) and see which posts pop up. You can do this on the backend too, but I found it’s easier to see what you have when you do it from the front end.
EZ Money Marketing Plan

STEP 02: FIND YOUR MOST POPULAR POSTS

When I searched my posts, I saw the majority of my posts where on brand building and creating online courses. (What I am most passionate about!)

So the next step is to find the posts that resonated with your readers the most. There are a few ways to find your most popular posts:

  • Google Analytics: Identifies which posts get the most traffic over a certain period of time.
  • Comments: See which posts have the largest number of comments to see which have highest engagement.
  • Pinterest: Which posts are being pinned the most and driving the most traffic back to your site.
  • Social Sidebar: See which posts have been shared throughout social media the most.

Two of my most popular posts are my Create Your First Online Course Series and How To Create A Brand Board Using Pinterest. So I chose to create a course on courses and an ebook on branding. As long as you can find 5 or more high quality posts (pillar posts) on a theme you love writing about, you can totally whip up an ebook in no time flat.

Click Here To Grab Your FREE EZ Money Ebook Marketing Plan (NO OPT-IN REQUIRED…YEAH!)

EZ Money Marketing Plan

HOW TO TURN YOUR POPULAR BLOG POSTS INTO AN EBOOK

There are a ton of ways you can package your posts into a profitable ebook. Most are easy and FREE. But if you are super lazy or just don’t have the time or motivation to sit down and put it all together, thank goodness for VAs and graphic designers. If you have a few dollars, you can hop on fiverr.com or upwork.com and outsource the entire creation and branding process.

STEP 01. PLAN YOUR POST CONTENT

The first step I take when creating any ebook or course is to open up a mindmap to organize my topics so they flow. As you are writing down titles and organizing them in a flow that makes sense, using a mindmap will help you put your posts in order. It will also give you a good idea of any content that may be missing so you can fill it in later.

 STEP 02:  BEEF UP YOUR CONTENT

Once I have dumped all I can into my mindmap and have an outline I feel good about, now it’s time to beef up my content.

And I do this in Google Docs. Google Docs is free, user-friendly, simple and I like it because I can access and edit it from my phone. If I have an idea or want to make a note while I’m out and about I can do it.

NOTE: Whether you use Microsoft Word, Pages for Mac, Google Docs, or Evernote, the most important thing is that you somehow get your blog posts and additional content filled in now! 

Since the bulk of our content is already written, simply go back through your mindmap or outline and begin writing out the rest of your ebook topic or chapters. You can visit Amazon or course sites like Udemy or CreativeLive to check out similar ebooks and courses. Check the Table of Contents to see if you missed any key points or topics.

EZ Money Marketing Plan

STEP 03: FORMAT YOUR CONTENT

This is where things really start to come together. As you copy and paste your content from your Google Doc to your Pages or Word Doc, you want to make sure you have all of the necessary pages so your ebook looks professional and is reader-friendly.

Here are some Must Haves you’ll want to include in your ebook:

  • Dedication
  • Table of Contents with Pages numbers.
  • Introduction
  • Compelling Graphics + Visuals
  • Links (Affiliate, Contact, Other)
  • Helpful Tools + Actionable Extras
  • Thank You Page
  • About The Author Page
  • Email Opt-in
  • Disclaimer + Copyright Page

STEP 04 : PROOF YOUR CONTENT

You’ve put in the work, now it time to check (double, triple check) your work. Update, revise, tweak, edit, and correct your content as necessary, making sure your older posts are relevant and up-to-date, that any links are still working and there are no spelling or grammatical errors.  Also, make sure the tone is consistent. If you are using blog posts from guest bloggers or when you where more of a “newbie” blogger – just make sure it looks like the ebook was written by the same person!

Click Here To Grab Your FREE EZ Money Ebook Marketing Plan (NO OPT-IN REQUIRED…YEAH!)

EZ Money Marketing Plan

HOW TO STYLE YOUR EBOOK

You’ve got the main content figured out and organized in “learning order” – aka the natural or logical progression of how you would teach someone how to accomplish a specific goal – and now you have to dress it. Your next step is to style your ebook by choosing flavorful fonts, a poppin’ color palette, and bangin’ images that turn your ebook into a BOSS-CERTIFIED work of art!

STEP 01. STYLE + BRAND YOUR EBOOK

This is where I take my beefed up content from my Google Doc and add it to a branded document. I use Pages or Keynote to easily create pre-designed templates that reflect my ebook branding, font types, and color elements. It makes it really easy to add new pages in the style I want. I also love the image editing tools, and the fact that I can really easily export my pages into a PDF.

STEP 02: ADD ATTENTION GRABBING GRAPHICS + IMAGES

There may be times where you will want to add an image or maybe even a screenshot to support your talking points. 

Supplementing your content with images and graphics will enhance your ebook in few ways. They will:

  • Add flavor to your content and make it easier to consume
  • Help emphasize and reinforce important points you make
  • Make your ebook look pretty + professional
  • Add value and visual pop to your ebook
  • Help people remember certain pieces of content within your ebook

As you’re writing your ebook, think about any relevant and supporting visuals such as charts, graphs, infographics, icons, stock photos, screenshots, or even portraits that will help to enhance it.

WHERE TO FIND IMAGES + PHOTOS

Now, if need to use stock photos, don’t use dull, boring images. If you need photos and graphics you don’t necessarily have to pay big bucks for them. Sites like Pic Jumbo, Creative Market, Graphic River, Haute Chocolate, Dollar Photo Club, Stocksy, Dry Icons, The Noun Project and UnSplash will allow you to find both free and paid images and graphics that you can use confidently in your design without breaching copyright law.

HOW TO CREATE YOUR EBOOK COVER

When it comes to creating the ebook cover there are a number of quick and simple tools:

  • Pages or Keynote
  • Canva
  • PickMonkey
  • Word
  • PowerPoint
  • Google Docs
  • Photoshop

Yep, you have a ton of options. If creating an eye-catching ebook cover makes your palms sweat, you can always outsource the task for a few bucks or find a graphic designer on fiverr.com or upwork.com.

Here are some things you may want to add on your ebook cover:

CATCHY TITLE: A catchy title alone can make someone curious enough to want to open their wallets. Spend time crafting a title that’s compelling.

SUBTITLE: Reinforce what your ebook is all about with a clean and clear subtitle.

NAME: A gotta have. People have to know who wrote this amazing stuff!

WEBSITE URL: Help people find out more about you and your products and services by giving them your online address.

PROFILE IMAGE: Totally optional. But depending on your audience, a picture of you may help you to better attract your perfect fit fans.

LOGO: Totally optional too! If it feels right and is align with your design, add your logo.

Want to get the play-by-play to creating ebooks the easy way? Check out EZ MONEY: The Ultimate Guide To Creating Ebooks That Turn Your Expertise Into Easy Money.

HOW TO CONVERT YOUR EBOOK TO A PDF

When it comes time to convert and distribute your ebook, there are a number of file types you could use, but the one you should use, the one that is virtually universal, is the Portable Document Format, or PDF for short. While you may have never created a PDF yourself, you’ve most definitely read a PDF (you’re reading one now!)

It’s super easy to convert your document to a PDF which I will show you how to do shortly, but what’s really cool about PDFs is that there are thousands of things you can do to enhance the reader’s experience.

Just to name a few:

  • You can embed your own buttons to print certain pages.
  • You can create forms and embed tools and calculators within pages (which people can actually fill out in the ebook itself.
  • You can include a navigation menu (a bookmark area) where your readers can jump to and from any section they want.
  • And much, much, more.

CONVERTING USING MAC

If you’re an Apple lover like me, and using Pages or Keynote to create your ebook simply go to File > Print, and click on the PDF button, and select “Save as PDF.”

You can also (and should) preview + print your PDF before you Export or export individual pages, just to make sure it’s all laid out correctly. Here’s  a screenshot of the menu you’ll see.

CONVERTING USING PC

Go to your document, and go to File > Print. Choose the button that says “Print to PDF.” Additionally, you may be able to save the document as a PDF, which converts it when you save. Go to File > Save As to see if you have any options that say “Save as a PDF.”

OTHER CONVERSION OPTIONS

If you find that you do not have the capability to convert to a PDF, here’s a list of options to help:

  • You can use free PDF conversion software, such as PDFEscapeBe careful, because some free conversion tools may leave a watermark on each page of your ebook. You don’t want that.
  • You can save your file to Google Docs. Then download the file as a PDF.
  • You can pay someone from Upwork.com or Fiverr.com to convert it for you.
  • You can ask a friend to do it for you for free (maybe slide them a cup of coffee!)
  • If you have the dough or can get access to Adobe Acrobat Pro DC, it will give you the power to easily add a number of advanced features, such as making your ebook fillable giving you the ability to edit the PDF even after it’s converted.

HOW TO DELIVER YOUR EBOOK

Heck yeah!! You did it! I need you to give yourself a whoot whoot and a what what right now! You just turned your most popular blog posts into an ebook! Now, let’s make sure it gets into the hands of your perfect fit fans.

There are a ton of ways to deliver your ebook, but here are four of the easiest (and most common):

OPTION 01: Deliver straight from your website

  • Step 1: Upload your ebook cover graphic to your WordPress media library.
  • Step 2: Insert your ebook cover graphic into a blog post, page, or sidebar.
  • Step 3: Upload converted PDF file to your WordPress media library
  • Step 4: Copy the URL located on the right hand side.
  • Step 5: Link URL to your ebook graphic file. Readers will click and the PDF file will instantly open up in a new tab or download to your computer.

OPTION 02: Deliver from Email Service

If you are using creating a FREE ebook, create an opt-in form or lead page and let readers know how they can get get instant access to your ebook by joining your mailing list. Opt-in offers and content upgrades are really great ways to provide value to your readers. Once they subscribe they are immediately redirect to a download link on the thank you page or given instructions on how to download from email.

OPTION 03: Deliver on Google Drive

Save your PDF file to your Google Drive. Grab the share link, and connect the link to a graphic, text, or pinned image! When readers click the link they’ll be taken to your ebook. Click here to learn how to use Google Docs to create lead magnets like ebooks and worksheets.

OPTION 04: Shopping Cart

Sell and deliver your ebook through PayPal, a shopping cart such as SamCart, DPD (a personal favorite) or Gumroad, an online store, or through Amazon Kindle Publishing.

From start to finish you can realistically bust out a money-making ebook in less than 24 hours. Sit down, focus and get it done. No more excuses!!!

Want to get the play-by-play to creating ebooks the easy way? Check out EZ MONEY: The Ultimate Guide To Creating Ebooks That Turn Your Expertise Into Easy Money.

EZ Money Marketing Plan

Now, go out there, dust those old blog posts off and turn them into digital dollars! Already have an ebook or want to share you ebook ideas? Leave a note in the comments below!

How To Choose The Best Colors For Your Brand + Blog

31 Comments

  • Ashleigh says:

    Congratulations on all your eBook successes! This was such an informative post. When I get to the point where I’m considering publishing my posts I’ll definitely revisit this.

  • Rashida says:

    This was such great info…and for free! I’ve been toying around with the idea of an ebook but it seemed way too overwhelming for me. Will be pinning this for reference!

    • ANDREA BOLDER says:

      Yes! I think ebooks and digital products in general are one of the easiest and best ways to drive income to your biz and take it to the next level!

  • Kim Smith says:

    This post is getting me motivated. I have wanted to try one for some time but I just can’t take the plunge. But your post makes me say “Just Do It!”

    • ANDREA BOLDER says:

      That’s right!! Just do it. Now time like the “NOW” time! It doesn’t have to be perfect, just go for it!!

  • MJ says:

    I have definitely considered creating an e-book from my blog posts. Thank you for the push.

  • Jonna says:

    I’ve done this for my free ebook and my paid ecourse. But you really broke it all the way down and I wish I had this before. I’ll use it for the next ebook!

  • Tanya Barnett says:

    Thank you for sharing this! You share so much and I truly appreciate it.

  • Mimi Green says:

    Thanks for spelling it out and make it super easy, this is exactly what I needed. I am going to follow this exactly as you have it.

  • Elle (CleverlyChanging) says:

    I am floored and amazed. You stated, “Build an email list of over 7000 perfect fit fans that eat up my products and services. Rake in $4800 in ONE DAY!” Wow!!! Congratulations.

    • ANDREA BOLDER says:

      Thanks Elle. It all starts with an itty bitty idea and believing that what we have to offer can really help other people. It’s all about taking our ideas and sharing them with the world. People are looking for solutions, we just gotta get out there and position ourselves as “the person” who can help them get over the hump!

  • Donna Shana says:

    Amazing guide! Thanks so much for detailing it. I’m bookmarking, because this was very well layed out.

  • Saving this for later…You have me feeling like I have an ebook to publish (lol). Awesome detailed tips. Thank you!

  • Kim says:

    Pinning for later. I was just speaking with my neighbor about ways to use my blog for more income. I mentioned doing an e-book.

    Thank you for this.

    • ANDREA BOLDER says:

      Yes, an ebook is a great way to earn more money. You can sell it for as little at $10 or as high as $147 or more depending on your niche and the content you include, but it’s a great way to create something once and sell over and over again on autopilot!

  • Emily says:

    I’m curious how you decide to offer it for free or for purchase? If selling, how do you decide on a price? I’m excited to give this a shot….I feel more confident after reading this so thank you!

    • ANDREA BOLDER says:

      You can definitely offer an ebook as a freebie but when you create a paid ebook you want to make sure it is packed with the “how-to” so that you help people execute the steps. So your freebie may include the steps they need to take (so it can be a checklist or even a short video course) but if you are giving it away for free it is not going to go into depth on how to execute all the steps. In a free ebook you can even share in detail one or two strategies and then in your paid version you share the entire process or system… I teach this in my course This Blog Means Business that what people are paying for is the “how to implement so they get there is no question as to how they can achieve their desired result. A paid ebook can be as low as $7 all the way up to $97 or even $147 depending on what you include and the niche you are in. The great thing about info products is that you can out a price on it, see how your audience responds to it and then adjust from there, lowering or raising the price to maximize profits!

  • Jay Colby says:

    I’m defenilty going to bookmark this article. I was just thinking of writing my first eBook and this really helps out a lot.

    • ANDREA BOLDER says:

      Awesome Jay!! So glad this was helpful. Can’t wait to see what you come up with for your own ebook!

  • Kemkem says:

    This is so detailed. Fantastic. I have always done mine with my laptop Apple pages. I need to step up my plan to produce more ebooks. Thanks for sharing.

    • ANDREA BOLDER says:

      Yes! I love Pages and Keynote. I like to create a general template that all my ebooks follow so as I have ideas or want to talk about new topics, I can easily produce and pump out products quickly!

  • Ayishat says:

    Thank you so much for the tips! It is detailed, and it can be useful for upcoming blogs like mine.

  • Sharon says:

    Amazing guide and tips here for entrepreneurs of all types! Thank you for sharing! xo, sharon

    http://www.stylelullaby.com/fashion/the-great-gatsby/

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