Want to become an authority in business? Leveraging online marketing and social media networks like Facebook, Twitter, and YouTube can turn you into the go-to resource in your field. How else can you get your business in front of a target audience and reach millions with a click of a button?
The fastest way to establish yourself as an authority in business, a recognized leader and turn your skills and passion into a successful business that makes an impact and generates big profits is to learn how to market yourself online!
But if you are new to modern marketing or uncomfortable with selling your products & services, it can be frustrating to grow a profitable business. So to get you started, here are some answers to the top questions my clients ask me about online marketing:
Why MUST I Become An Online Authority In My Field?
Before we dive into the reason WHY you must become an authority online, let’s define what authority means.
So WHY must you become the go-to authority in your business or industry?
If you don’t someone else will…so it might as well be you, right?
Absolutely! When you are recognized as an expert online you have:
1. More Influence:
Who doesn’t want to pay attention to the authority in your niche? It is much easier to make an impact when you can be heard and people take action as a result. Imagine having a platform to reach hundreds, thousands or even millions of people with your words, your ideas, your message?
2. More Recognition:
When you are everywhere, on social media, at live events, in magazines, on webinars, your reputation precedes you. People begin to equate your name as a successful authority in business even before they’ve heard you say anything. They automatically think, if this person is everywhere they must be in demand, so they must know their stuff!
3. More Clients:
When you are recognized as an expert authority in business, chasing prospects becomes a thing of the past. Your ideal client will be hunting you down…They will be the type of client/customer/prospect that can afford your services or products and will happily pay the fees you command because they feel comfortable investing in you because you know your stuff.
4. Less Selling:
If you are an entrepreneur, consultant or marketer, you are in the game of sells. Don’t let anyone tell you otherwise. You are not only selling your products and services you are constantly selling yourself as well to potential clients, but as an authority in your niche, you are more teaching, less selling, but probably making more money than the sleazy, manipulative, salesman going for the hard close all the time.
When you are an expert, you don’t have to force people to buy. Your job is to educate them, so they can make the best decision. If you become great at educating people, showing them the benefits and the transformations that will come as a result of investing in you, you’ll never have to sell again.
5. Less Work:
As an authority in business you don’t have to rely on gimmicks, tricks and magic bullets to build a successful business. As an expert you have the confidence that your systems and strategies are going to for the most part work as well today as they will 2, 5, 10 years from now.While technology and trends change, an authority can adapt because their foundations principles and concepts are timeless.
This leads to less work. You don’t have to keep reinventing yourself or wasting your time trying to figure out the latest gimmick. You create info-products, programs and systems that stand the test of time.
6. More Money:
Charges less money than the gurus or lowering your fees to compete is not the way to build your business. In fact, it’s the fastest way to work yourself out of business. As an authority in business, clients expect to pay more. Own your worth. If you want to be paid your value, be confident in your expertise.
Low value equates to low-quality and is often an indication of an inability to deliver.
7. More Success
Long term success comes from happy customers. Happy customers mean more referrals and more repeat transactions. It is important to nurture your leads, continue developing relationships with your subscribers and following up with buying customers.
These 7 reasons should give you a better understanding as to why you MUST become the go-to authority in your niche. It begins and ends with you, having the courage to step out in confidence and own your expertise. You are unique and no matter how many people may be in the same or similar niche, no one can do your business like you!
How Do I Discover My Unique Value?
Identifying your unique gifts, discovering what you are most passionate about, and choosing which of your skills you will turn into an expertise based business that will make you successful and known world-wide as an authority on the matter can be a difficult and frustrating task. And while some people will discover it, other never will.
Think about your gifts and talents; the skills, knowledge, experience and expertise you have. WHAT ARE YOU GOOD AT THAT CAN BE TURNED INTO A BUSINESS?
Sometimes we overlook the skills ans know-how we developed from past jobs and training. Think about the certifications you have, the self-study course you’ve purchased. Think back on the challenges you, friends, family, and colleagues have had throughout life that you’ve created solutions for.
If you are consistently helping others get better results in a particular area – like building a more profitable business – then you better bet you are valuable.
If you are not using your gifts to help others live an easier, more productive or satisfying life you are essentially robbing them from their happiness.
How Can I Get My Message Out & Become Visible?
Online marketing is your friend and learning how to market the heck out your business online is the most important skill any modern entrepreneur can develop. If you consider yourself an”expert” in your niche but not getting the clients or money you should, take a look at your marketing message. A clear message = money. Making sure you can communicate your message to your target audience will immediately attract the type of clients you want to work with.
That communication starts and ends with content. Content is the new currency that can take your ideas and expertise and turn them into a goldmine, but you have to be willing to put your content out there first! Package your content in a way that is unique, authentic and useable, learn how to effectively promote it and you will see profits as a result.
How Do I Turn My Gifts & Passions Into A Real Profitable Business?
Who needs you the most? Who’s your tribe and what does your tribe want more than anything else?
Consider what obstacles are holding your target audience back and what solutions you can provide them.
There are people out there looking for what you have and willing to pay for it! Learning how to attract the people that need you the most is the key to creating a real profitable business. When you can transform someone’s life because of the information you provided them, think about the impact it can have not just for the “solution seeker” but for you as a human being.
Turning your gifts into a goldmine is nothing more than knowing how to package, position and promote that gift. If you have the right business model you can monetize what you do. But it starts with the right system. A system that can get your information out to the world for everyone to see! To learn more about turning your gifts into a goldmine and becoming an authority in business online sign up for our 100% free training.