So how can you maximize your ability to make money online and increase YouTube traffic?
Below, I’ll share with you 15 ways you can capitalize on YouTube starting today.
#1 Get The Right Equipment
It doesn’t take a lot to shoot a video and upload it to video. If you are budget conscious start with a simple flip cam. Smartphones and some digital cameras will double as cameras. Just make sure your lighting is good and the video is viewable. One of the biggest turnoffs with YouTube videos is poor lighting. So shoot video outside during the day whenever possible. You can also invest in lighting equipment but a well-positioned lamp will do just fine. Just make sure there is an even, continuous source of light on you throughout your video shoot.
#2 Keep Your Videos Short and Sweet
People have short attention spans and many times you only have a few seconds to catch someone’s attention. So to maximize the viewers experience, keep your videos concise, short and too the point. People are more likely to watch and FINISH shorter videos. So be brief. A video 3 – 5 minutes in length is ideal.
#3 Edit Your Videos
Be prepared to shoot more than one take of your video. Unless you are a master of perfection, you will more than likely not be able to shoot a video all the way through. As an expert in your field you want to present yourself in the best light, as someone who is knowledgeable and credible. If you make one mistake that’s ok (we’re human) but if you find yourself stuttering and tripping over your words throughout the video, get ready to re-shoot.
If you want to increase your YouTube views, make sure the video you put out is edited properly. Remove any long pauses, or irrelevant content. Video editing software like Movie Maker, iMovie, and VirtualDub are all free and easy to learn. Want to get a little fancy use video software such as Camtasia, which is designed for both PC and Mac users.
#4 Brand Your Videos
You want your videos to be synonymous with a successful brand. It’s important that your videos are in line with your blog design and other marketing materials. You also want to let people know who you are within the videos themselves. Begin and end your videos the same way, with a quick shot of your logo or domain name. You can include your YouTube channel name or a tagline that gives insight into the value you are about to share. If you want to really impress your viewers, hop on fiverr.com and order a $5 gig to have a short animated intro created along with a unique jingle. If you need to find background music check out this free music archive.
#5 SEO Your Videos with High Traffic Keywords
What good is it to spend time shooting and editing a video that no one sees. Your goal with every video is to attract target viewers who have the potential to buy from you in the future. Choosing keywords for your video is essential for ranking well in the search engines. Just as you SEO your blog posts, the same keyword research can be applied to your videos. I recommend that you get familiar with YouTube’s keyword tool. This will help you decide which keywords and phrases you should target. Quick hint: If there is a video in you niche that is getting a lot of views, pull the URL of the video, plug it in to the YouTube keyword tool and simply copy and paste the same tags in your video.
#6 Put a Link in your Description
The goal with every video is to drive YouTube traffic to your blog or capture page. This is how you capture leads and gain new subscribers. So if you are looking to build your email list then you’ll need to give people a way to get there. It’s not good enough to mention the name of your site in your video. The very best way to drive YouTube traffic to an outside site is to add a link in the description directly underneath your video. Make sure to start with http:// or it won’t be recognized as a link. You’ll also want to put the link in first, so it will be seen. If you don’t do this the description is hidden unless the ‘show more’ button is clicked.
#7 Put Keywords in the Description
In addition to adding the link in your description you always want to increase your chances of ranking in the search engines by doing a little more search engine optimization. Write out a keyword rich description that will help YouTube and Google rank your video for the keywords you’re targeting.
#8 Optimize Your Video Title
To increase YouTube traffic, make sure you include your keywords in your video title. In fact, if you can fit them in twice, you’ll double your chances of ranking eve higher. You don’t just want to cram keyword into your title, but create a title that gets peoples attention and promises a benefit to the viewer. Your title is the gateway between you and your targeted viewers so make sure you capture the most YouTube clicks by explaining why someone should watch the video right away. Do this well and watch your YouTube traffic explode.
#9 Create Annotations
Annotations are a great way to interact and interlink additional videos you want to drive viewers to. You can add annotations that link to a previous video or the next video. Annotations can also be utilized to create a menu screen at the end of your video. The viewer is presented with a selection of other videos and the viewer gets to pick whichever one they would like to watch next. This makes it easier for people to navigate between your videos and increases the chances of people watching more than one of your videos in a single setting. So whenever appropriate consider using annotations to point users to a playlist or a page where viewers can subscribe to your channel.
#10 Pick and Eye-catching Thumbnail
Many people don’t think to optimize their video thumbnails. YouTube will give you three choices for your video thumbnail: one at the 1/4 mark, the ½ mark, and the ¾ mark. Just like choosing a picture for your blog, pick the thumbnail that is going to make people want to click it.
#11 Create a Blog Post around Your Video
If you have a blog in the same niche as your video (and in a perfect world you do) then you should make a separate post for each video you upload to YouTube.
Optimize this page for search using the same title and keywords as your video and your video is more likely to show up at the top of Google’s results.
#12 Use a Strong Call to Action
Don’t assume people will know what to do after watching your video. To convert more traffic into leads, sales, and subscribers, end with a strong call to action. Simply asking your viewers to do something greatly increases their chances of doing it. Here is a list of call to actions you can use:
- “Subscribe to my YouTube channel.”
- “Please share with your friends on Facebook and Twitter.”
- “Click the like button below.”
- “Add this video to your favorites.”
- “Leave a comment.”
- “Click the link below for more information.”
By not asking your viewers to take the next step you can missing out on an opportunity to turn that viewers into income.
#13 Promote with Social Media
Social media is the catalyst to all videos that go viral. Facebook is an awesome platform to share your YouTube videos. All you need to do is grab the embed code and drop it into your Facebook post. But it’s not the only platform you should be using. You can also upload your videos to other video sharing sites like Dailymotion, Viddler and even Slideshare. You can also post video to Pinterest and social bookmarking sites like Reddit.
#14 Be Consistent
The best way to get repeat viewers and grow a following is to keep the fresh content coming. Update your YouTube channel often and commit to uploading a new video at least once a week. Then stick to it. If you post on a regular basis, your YouTube viewers will get into the habit of looking out for your content.
#15 Use Video Responses
This is not a strategy I use a lot but I know other online marketers that swear by this tactic as one of the easiest ways to increase YouTube traffic. When you use your video as a “video response” to a popular video, your video will show up underneath the original video and also possibly in the sidebar adjacent to it: that could mean thousands of additional views to your video.
Bonus: Become a Partner
In the past month or so I have been playing around with YouTube PPC. One of the steps to monetizing your videos is to become a partner. This allows YouTube to put advertisements in or alongside your video and then link your YouTube account to a Google Adsense account. It’s pretty simple to set up. Go to ‘Settings’ in your YouTube channel and select ‘Monetization’.
Now this is not some money windfall. In fact you aren’t going to make a ton of money unless you are getting crazy amounts of views, but hey it’s passive income and every little bit counts.
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