Facebook as we know is a great place to generate leads online. In fact, with 800 million users and counting, entrepreneurs and small business owners looking for a fresh pool of leads for their products and services should never have an excuse for not knowing where to get customers.

Your audience, your customers, your business partners are all on Facebook.

Now knowing where your audience is is one thing but being able to capture those leads and drive them back to your site is  another. As an online marketer your #1 priority is to drive traffic from your Facebook Page to your email list where you can continue to market and promote your products, services, and business opportunities.

But how do you capture leads from your Facebook Page?

You do this with an autoresponder. An autorosponder allows you to create webforms or opt-in forms that you can integrate right into your Facebook Page. This blog post is going to walk you through the steps of integrating an Aweber (my email marketing service of choice) webform on your Fan Page.

Autoresponder Integration
Step # 1: What you want to do is login to your Aweber account. This is an affordable email marketing service that will provide you a way to build you list, create optin forms and follow up with your subscribers. You can click on “pricing” to get an idea of the various packages and plans. You get up to 500 subscribers for $19/month so that is a great place to start and they offer a $1 trial for the first month. There are other options such as getresponse that are a little less expensive and allow you to build your list as you grow in business but I use Aweber because in my opinion it is the best out there and have excellent email deliverability.

Step # 2: Go to the “my lists” tab. Click the “green button where it says create a new list”. Give your list a name. In  the basic settings section you’ll want to add and update your information. Give your list a description, who the email is from along with a contact address. You can also enter an email address to receive an email every time e new subscriber is added to your list. Click on save settings.

Step #3: Add your company info, website and email signature. Make sure to include you website address, phone #, skype ID and Fan Page so you make it easy for people to connect with you and find you. You can enable social media sharing where you can integrate with Twitter and Facebook. By default I share every broadcast message on my Facebook Fan Page. Once this is complete, save your changes.

Step # 4: In the Confirmed Opt-in tab you can create a customized confirmation message when people opt-in. When you are first getting started I would not enable to double-confirmation feature, you want your subscribers to be able to get your follow up messages right away. So click OFF. Save your changes and now your list has been created.

Step # 5: To create the optin box we need for your Facebook Fan page you’ll want to click on the tab “web form”. Click on the button “create a web form”. Here you can design the look of your web form. There are a bunch of different options and templates to customize your form. Choose the one that best fits your brand or style. You can edit colors, change the headline, and add a new field. You can change the content in the privacy label, you can resize the form, make it bigger, smaller, etc. There are a lot of options you can play around with it until you get a form you like.

Step # 6: Once you save your webform, move on to settings and give your form a name. Next you will want to add the url to a thank you page. This is the first page a new subscriber will see once they optin. You can choose default or you can redirect them to a custom thank you page of some sort where they can get instructions on what to do next – Like check your email for your download link to your free gift.

Step # 7: Next click the tab “I will install my webform” and choose either show javascript code or show html code. Copy this code, go back to your Fan Page and click on “settings to edit“. So now your are going to click on source, determine where you want to place your aweber opt in form, then right click and paste the aweber code. Click save and check the page to see the optin form.

You can play around with the size, the color, you change the design, etc. Do not forget to test the optin form to make sure it is working. When new leads opt in through your form they will get a thank you or they will stay on the page if you put in your Fan Page as the custom thank you page url.

Autoresponder Follow Up

So what do you do once you get leads on your list? You’ll want to setup your autoresponder account to send follow up messages.

Step # 1 Login to Awber

Step # 2 Click on messages, then choose follow up. The first message you want to create is a Welcome or thank you for subscribing email. You can put in the subject line – Thanks for subscribing (personalize with leads name). In the body you can add Welcome valued subscriber to the “Whatever Your Fan Page Name Is“, Here is you free gift and give them a link to direct them to where they can access their free gift, or download their offer. Add your contact details and any other info you want them to have.

Step # 3 Once that is complete schedule the intervals you want your follow up messages sent out. Choose “0” (zero) for the first interval because you want this to be sent right away. When you create your second follow up message you can put for interval “1” and that email message will be sent 1 day after your welcome email.

So there you have it! 10 Steps to integrating your aweber opt in form on your Facebook Page. Now go out there get you some leads!!