The key to creating a magnetic profile on any social media network is about establishing a powerful connection with your prospect or viewer. I want to guide you through the key components to putting together a killer social profile that will attract people to you and get them to read, connect and want to click over to your blog or website to learn more about you.

1. Make A Good First Impression

When someone lands on your social media profile, whether it be on Facebook, Twitter or Digg.com, know that the very first thing they are going to do is skim through your page for anything that stands out or looks interesting.  On any network the best way to grab someone’s attention is with your profile picture. If you’ve ever heard the saying “a picture is worth a thousand words” it couldn’t be more true than on your social media profile page. You want to visually convey what the life of a successful entrepreneur looks like. A picture immediately lets the visitor know you are a real person and it gives them clues as to the type of person you are.

When creating your social media profile page remember that this is the very first time people are meeting you so you will want to make sure it is some compelling, unique and that shows your personality. Let people know you are a real person,  have fun with your profile, but always make sure to keep things professional! You don’t want to have a picture of your dog or a company logo or even a group picture where someone can’t figure out who YOU are. Stay away from anything that distracts a visitor from wanting to read more about you.

2. Establish Credibility

Why should anyone listen to you? Once you have build rapport with your visitor, the very next step is to let them know why they should pay attention. A great way to do this is by stating that you are “the creator”  or “the author” or “the owner” of something.

For example, “My name is Andrea Bolder and I am at the creator and author of The Gold Medal Marketer Blog – a site dedicated to helping network marketers, internet marketing and small business owners win the olympics of online marketing.”

You have immediately established yourself as someone who is serious, credible and knowledgeable about your niche. You are telling people you are an authority by having ownership of something important. They are going to be curious to know what it is that you do and want to know more about what you’ve created.

We all know that socially those that have the title author of owner next to their name carry more weight and are perceived as more credible than someone who does not hold that distinction. Position yourself as some who knows what they are talking about.

Note: Whenever you are talking about something you’ve created make sure there is an URL link back to your site. You always want to attach a call to action and encourage the viewer to take the next step. That may direct them to visit your blog, a capture page, or a sales page where you may be offering a special report, a FREE video bootcamp series or an eBook and it’s a great opportunity to capture that visitor as a lead while they are HOT on you.

3. Let Them Know What They Can Expect From You

When starting your ‘About Me” section, you are going to want to let the visitor know exactly what it is that they can come to expect from you, the type of value you represent and what your brand stands for. Here’s an example:

“If you are interested in learning more about how The Gold Medal Marketer Blog can help you get the results you are looking for in your online business, well I’ve got something great in store for you. You see, I’ve recently had some phenomenal success and I want to share some of my strategies with you. But. before we get into that, let me tell you a little bit more about myself…”

What you’ve done is given them a taste of things to come. You want your prospect to know what they can get out of the deal if they continue reading but at the same time you are building a personal connection with them by sharing your story. You want to be open, candid and honest about who you are. Don’t be afraid to tell them about

How you overcame adversity or struggle to get to where you are now
Why you chose the path of entrepreneurship
How you vision and mindset has changed along the way

To goal is to connect, to convey that you are genuine, real and just like them. It’s important to connect with people that have the similar interests, values, and dreams. The best way to build a successful and long-term business is to grow that business with people that are like you.

4. The Moment Your Life Changed

As you are sharing your story, give your visitor insight into the moment your life changed and you decided you wanted to be the captain of your own ship. Let them experience the moment you decided to take that entrepreneurial spirit and do something with it. This will be something your reader can relate to is experiencing themselves.

You’ll find that in network marketing, many of our stories are very similar:

How we got introduced to the industry…

The challenges and obstacles we faced…

How many of us where sick and tired of being sick and tired…

Your story could be the moment you realized corporate America was not giving you the lifestyle you desired and how much you hated the 9-5 rat race.

You can talk about overcoming the challenges of being an inner city, underprivileged child who never got the chance to go to college but decided to take your life in a different direction.

You can also talk about how you were already in the industry but hadn’t made a dime and you make some strategic changes to the way you ran your business.

Whatever event you choose to share, make sure the realness of that moment is conveyed to our reader.

5. Problem Solver

The next step to building a powerful profile story is to dig deep and talk about your trials and tribulations. You’ve shared your frustration, now you want to talk about what you’ve learned or encountered which led you having your own breakthrough or Ah Ha moment!

So in essence, you have presented your problem, you’ve described how you felt as you where going through your challenges and now you are telling people what you’ve discovered that has turned your business and life around. In some cases, discovering this blog and learning the strategies, tips and techniques I’ve taught has been the difference in many of my students businesses.

Tell your visitor about the things you’ve learned, provide value and information that is going to help them in their own business and share the results you’ve been able to produce.

6. Finding A Mentor

So you’ve shared your strategies, systems and techniques, but now is the time to give them insight into what has really taken your business to the next level. Connecting with a MENTOR. Now listen up, this is essential element to the development of your story because the entire goal of having that visitor click over to your site and become a lead is that eventually you want to become their coach or mentor.

By giving your reader the understanding that if they want to be successful, they need to do what successful people do, which is align themselves with a mentor, you are positioning yourself to be chosen as that mentor. Without being “pitchy” let them know you’ve recently created a FREE eBook or course and if they’d like to learn more about the marketing strategies and tactics you are currently using to grow you business, it may be something worth checking out.

Let them know you started at the bottom, just like they did but somewhere along the way you found someone you could trust that was willing to show you the right way to build a business. You’re not trying to “sell” them on you, you’re simply telling then what you did and letting them know that they have the same opportunity to take action just as you did.

8. A Powerful Call To Action

You’ve laid it all out on the line. You’ve shared where you started and where you are going. Now it’s time to instruct your reader on how they can continue learning from you and stay connected. Let them know how they can benefit from additional resources, tips and information if they visit your site, and opt-in by filling in their name and email address.

Also, make sure you tell your visitor to add you as a friend or connect with you on your FanPage or Group. It’s one of the advantages of social media. Invite people who come cross your social media profile to subscribe, join or become a part of your network and reward them with free training or coaching.

Always let your new social media friends know you are accessible and that they can reach you at anytime, that you are available to answer their questions. You may not see a flood of traffic back to your blog or website right off the bat, but stay engaged, stay connected and continue to share your story and great value.  Do these simple things and your story and success will continue to grow.

To your social media mastery,

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Andrea Bolder has built a massive brand as the Gold Medal Marketer by combining her winning mentality in Athletics with her entrepreneurial instincts. A track and field Gold Medalist in the 2000 Sydney Olympics, Andrea brings an intense determination to the network marketing community. She now coaches and mentors Network Marketers across the globe on the most effective strategies for Branding and Marketing using the Internet. To Get The FREE Tips and Tricks That Makes Her Team Thousands of Dollars Each Month ===>http://thegoldmedalmarketer.com/internet-marketing-success-secrets/com<===

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